20 tips to boost your magazine app
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You published your first magazine on the App Store. Here are some tips to make it more visible.TRANSCRIPT
20 Tips to Boost Your Magazine App
You published your first magazine on the App Store. Here are some tips to make it more visible.
vdpmag.com
UXThe best way to promote an app is a flawless user experience. We all hear and learn from our friends who had good or bad experiences with products. Make sure your app exceeds expectations.
Featured AppIf Newsstand features your app chances are downloads will skyrocket. Apple promoting your app? definitely one of the best things to happen. How you get editors’ attention is on you.
New & NoteworthyNewsstand contains a New & Noteworthy section. Apps in this section have worth to look at value. Do try to have your app featured here.
Smart App Banners
A very powerful and nice banner reminding your website visitors you also have an app which is available for download.
This feature is only available for mobile users with Safari.
Influencers
Find and make use of influencers around you. Nothing drives downloads more than a word from trusted individuals.
PromotionsThe name says it all. Promotions are one of the most e!ective ways of promoting an app. Everybody loves free stu!! If you’re selling make sure users can take a look and have a feel about your magazine before the purchase.
BlogsDo not avoid blogs, especially techno blogs have great impact on promoting apps. Try to get editor thumbs up for your app. Recommendations usually serve their purpose.
E-mailing
Plan and design a nice email poster just as you were planning an email marketing campaign. Emailing is still a good way to update direct contacts.
Email SignatureUse banners under your email signature promoting your new app. Don’t forget call to action!
CampaignsPlan price drops and seasonal campaigns. Using iTunes Connect you can update prices even on a daily basis.
Cover Photos
Update your social channels with nicely designed cover photos or wallpapers. Inform friends and followers about your new app.
Corporate ChannelsSocial Media Channels, Company Websites, Corporate Blogs or Magazines, whatever your medium, make use of them to promote your app and make sure to include a download link.
KeywordsApp Store works di!erent than Google when it comes to Search. App Store will search and find exact keywords you provide. Keywords are limited to 100 characters and only change with updates, so choose wisely.
Keywords: lifestyle, fashion, men, women, kids...
Press ReleasesOne can never know what makes the headlines. So feel free to release a press announcement of your newly published app and make sure you mention what the app features.
Paid Media
Banner ads, rich media, mobile ad networks are also preferred for promoting an app and they allow for direct downloads but TV, Newspaper, Outdoor, Magazine, etc. should be considered as well.
EventsAppear at industry events, trade shows and conferences. A good opportunity for letting people experience the app, engage directly with users and receive immediate feedback.
App DescriptionA well written app description is important to inform readers about your app. This allows readers for good understanding of what your app is about before making a purchase.
ScreenshotsA good showcase could drive more downloads. Screenshots are an e!ective way to describe an app so make sure screenshots reflect a tasty app.
Watch for DetailsThe Devil’s in the details. Remove barcodes from covers of your magazines. Barcodes are only good for printed editions.
ShortlinksUse App Store Shortlinks when providing a link to your app or company page. Shortlinks are easy to remember and look good on marketing material.
Examples:AppStore.com/valensasAppStore.com/vdpviewer
