GOOGLE MOCK-UP| DIGIPAK

GOOGLE MOCK-UP| FRONT COVERThis is Taylor Swift’s Album cover for her release of ‘1989’. It is set out a bit like a Polaroid picture which makes you think that the songs are going to be about something in the past or memories, which fits in with Taylor Swift’s façade of writing songs about past relationships. This is minimalist and the colour scheme is very neutral and is therefore appealing at first glance and isn’t too heavy. I like the little use of text and the fact it doesn’t state her name shows that maybe her fan-base is so vast, people instantly recognise her work. For my real Digipak, I will use my artists full name to promote her as independent.

This is my google mock-up front cover Digipak. As you can see, I have followed the above conventions of being minimalist. However, I have taken a darker approach in regards to the colour scheme because I think she looks very mysterious and that makes it alluring. I have used to idea of a polaroid and created a white border alongside the understated use of text to show the album name. I followed colour scheme continuity throughout my google mock-up Digipak.

GOOGLE MOCK-UP| SPINEThis is the spine for Taylor Swift’s new album release ‘1989’. As you can see it is very minimalistic, which I like as it isn’t too fussy and over the top. Therefore, the audience’s focus can be primarily on the text-font. Simplistic idea like these are good because they’re easy and refined and enable you to create a product on a lower budget – which is what you need for an independent artist. I also like the colour scheme of black on white with a hint of orange; this collaborates well, as again, it is simple yet definitive to the eye. You can clearly see the record label, artist name and the name of the album; therefore, it’s really easy to read.

This is my final spine for my digipak Google mock-up. As you can see, I have stuck with the simplistic theme of dark-blue on white which also coincides with the front cover colour theme and back cover, therefore keeping continuity throughout the whole digipak and making it visually appealing. This also adheres to my budget as colours are very easy to manipulate, but good photography can be very expensive. Even though these are google-found images, I need to take this into account for my final Digipak product.

GOOGLE MOCK-UP| BACK COVEERThe colours again on the back follow the conventions of Taylor Swift’s album release of ‘1989’ and therefore, when creating my own Digipak can take into account that my front, back and spine all need to follow similar colour schemes in order to look simple yet refined. I also like how the photo of Taylor is out of focus and therefore could be re-created by myself as it doesn’t look like it was taken on a high-budget camera. Therefore it gives the piece a raw, homemade feel and also creates a connection with the audience that may not be as rich as Taylor or other music producers.

For my Mock-up back cover, I have gone for an even simpler design – taking the colour from the front cover keeps continuity but is also easy to make look like it is a part of the same Digipak. I have also taken the most similar font-type to the ‘1989’ on the front cover to make sure as a whole, the digipak makes visual sense. Conventions such as the barcode, record label and record label rights which need to be evident on my final Digipak to make it look professional.

GOOGLE MOCK-UP| CD

This is Taylor Swift’s CD cover for the release of her album ‘1989’. As you can see, it shows continuity with the front cover as it features the picture on her jumper. I do like this idea however it would be very difficult to re-create due to not as much advancement in my creative photographic techniques.

As you can see, for my google mock-up CDs, I have kept it extremely simple but still taken the colour from the front and back for the rim. This encloses the CD and gives it a more professional look. As one would be the music video DVD and one would be the soundtrack, I have differentiated them with ‘T.S.’ and ‘1989’ and not specified which is which to kept the visuals sound. Not looking at practicality, more about how it looks on a whole which I think you need in order to create a successful product that people want to buy.

GOOGLE MOCK-UP| INSIDE

Taylor Swift Features 13 polaroids in her new album release ‘1989’, this is good because it’s an incentive to buy the product knowing you get an extra gift inside (a bit like a magazine with a free gift). I think this is a good idea when promoting the album, especially if it’s an independent artist such as Marika Hackman.

This is my google mock-up of the inside of my Digipak. I have used the idea of the polaroids but in a picture format. Primarily because I felt like actual polaroids in every cd package could be quite expensive and when catering for an independent or niche audience, expense isn’t really an option as my budget is very low. Also, it is easy to Photoshop polaroids, so for my final product, I could create shapes to place the photographs in a polaroid setting. This also shows continuity between the past and the present aspects of my music video. Also, the colour of red was sampled from Taylor Swift’s red lipstick on the front cover, therefore still keeping continuity with the correct colour scheme.