1. 1. Electronic Information Exchange for Storing, Analyzing and Sharing Medical Information City: Mumbai Stage: Concept Contact Person: Rohit Kapoor E-mail id: x07rohitk@iimahd.ernet.in Mobile: 9820053256 DigiHealth
2. 2. DOCTORS PHARMACIES HEALTH AGENCIES HOSPITALS LABS PATIENTS (ME) TECHNOLOGY IS HERE INNOVATE CONNECTCOLLABORATE Patient information can be safely & securely accessed when & where its needed TO My Medical Records
3. 3. Business Overview Digital Platform to store, analyze and share medical history of a patient It would provide patients medical information to right healthcare provider at right time at right place Our target customers are Patients/Families and Healthcare Providers Hospitals, Clinics, Doctors, Labs. We will use subscription model for information storage and transaction fees for information sharing
4. 4. Team Rohit Kapoor - Operations Founder of 2 Year old Ecommerce portal with GMV 3 Cr 15 Years of Sales ,Project Management Experience in TCS, IBM, Oracle PGPX from IIM Ahmadabad, B.E. ( Mech) from NIT Silchar Amit Sharma - Technology Technology Enthusiast with interest in Cloud Computing, Mobility & IOT 16 Years of Experience in Amazon Web Serviecs , Nokia Siemens Networks & VSNL B.E. ( Electronics) from NIT Silchar
5. 5. Team (Contd.) Neeraj Katariya Strategy 16 Years of Experience in Strategy, Business Development, M&A, Public Policy Worked in PWC India , Reliance, Fidelity, Infosys & HAL PGPX from IIM Ahmadabad, B.E. ( Aeronautical) PEC Chandigarh Vaibhav Dayal Advisor Co-founded VC funded IT company and a resort chain Electrical Engg. from IIT-BHU; PGPX from IIM-Ahmedabad Charter Member of TiE, serves on the jury of several programs including the jury of 'Power of Ideas'
6. 6. Product / Service Differentiator Healthcare Providers Chronological snapshot of patients history available on fingertips Rapid access to patient information in emergency Improved quality of coordinated care in multidisciplinary cases. New business streams telemedicine, off site consultations etc. Individuals Easy access to comprehensive medical history Better understanding and control over treatment Easy consultations with doctors based in different cities
7. 7. Opportunity Size Phase1 Digitization Storage Data Sharing Phase 2 Mobile Apps Tele-Health Offsite Consultations Phase 3 Medical Tourism eInsurance ePharmacy $25-50 Billion Opportunity Over a Period of 7-15 Years
8. 8. Business Model Rs 49 for Converting a Patient File Conversion Rs 60-75 Per Month Per Record Storage Rs 125 per 5 GB for Data Sharing Sharing New Revenue Streams New Business Monetization via Subscription & Transaction Fees of Storage, Sharing and New Business Models Leveraging on Free Flow of Clinical Information
9. 9. Assumptions Average Revenue Per Customer : Rs 81 Average Acquisition Cost per Customer : Rs 43 Average Month on Month Customer Growth : 23% Data Storage Cost per GB: Rs 2.1 Data Sharing Cost per GB : Rs 8.4 Gross Margin : 47%
10. 10. Milestones 1-6 Months : Prototype Ready. 6-12 Months : Product Ready for Marketing & Sales Pitch. 12-24 Months : Revenue of Rs 4.4 Crores, 100,000 customers records and tie up with 20 Hospitals, 14 member team in place. Profitable in 20th Month. In next 5 years : Rs 700 Rs 1000 Crores, 2 Million Users Records, Tie Up with 1000 Hospitals, Launch of Tele-health and Mobile Apps Business Lines.
11. 11. Competitive Landscape Features DigiHealth eClinicalWorks Cerner Allscripts Epic Medicity DocEngage Compliance with Indian Standards Information Exchange Platform Patient Controlled Clinical Solutions New Revenue Streams for Healthcare Providers Multi-Channel Availability Presence in India Interoperability Cloud Based Offering
12. 12. Funding Objectives Costs Year 1 Year 2 Technology 38,65,000 38,35,000 People Resources 45,00,000 1,75,50,021 Capex 5,82,000 9,85,000 Opex 12,93,750 48,91,500 Marketing & Sales 5,20,000 54,00,000 Total of Costs 1,07,60,750 3,26,61,521 Expected results Year 1 Year 2 Total Records/Transactions - 1,00,496 Total revenue - 4,44,74,478 Surplus/Shortfall Year 1 Year 2 (1,07,60,750) 1,18,12,957 All numbers mentioned above are in Rupees
13. 13. Metrics Acquisition Cost per Customer ( Rs) Average Revenue per customer ( Rs) Gross margins ( Rs) Incremental Customers Growth rate in Customers acquired (%) Incremental revenues ( Rs) Growth rate in revenues (%) Salaries as % of costs
14. 14. Requirements Mentoring & Guidance for Scaling Up Access to Different Stakeholders in Indian Medical Fraternity Publicity Help after launch of the platform Funding for managing the operations Guidance for Next Round of Funding