Nº402 DIesel REPORT

SprinG Summer 2015

colton haynes for v

Diesel living fair

introducing gabby

hero Jillian Mercado

Diesel Atelier

IN the edge with tobi

the freaky candy

03 Trending

04 LIFESTYLE

05 NEW FACES

06 ONE WORLD

07 COLECTIVE

07 living

08 connecting

i s s u e

N E W S L E T T E R

The former creative director of Mugler Nicola Formichetti is appointed with a new role in Diesel. The stylist lands on his feet in a new role as the Artistic Director. He will be the mind behind the new Diesel Reboot campaign with designs to come around fall/winter 2014. Nicola has positioned himself at the centre of the industry by engaging effortlessly with millennial consumers, through his use of social media and his engagement with global aesthetics and demographics.

This first Diesel collection blatantly revealed the riddle. While undoubtedly catchy, like a good tune, and refreshingly devoid of all the over-design tricks usually associated with Diesel, it is essentially about an image: the cliché of underground cool. Yet it feels too polished, too astutely marketed and too studied to come across as authentic: you sense the lack of the raw, unbridled coarseness that makes the alternative.

“I’M OPEN TO EVERYTHING. I’M NOT AN EVANGELIST. I LOVE EMBRACING

NEW THINGS.”Diesel Newsletter 01 April 2014

Diesel Report

Ahead of the

GAMENicola Formichetti

Diesel Black Gold

SPRING/SUMMER2015

Two seasons into his reign over menswear at Diesel Black Gold, Andreas Melbostad continues to make it crystal clear that the brand’s vision should be exactly that. This means total clarity of design, assisted by total understanding of the brand itself. That Melbostad designed the womenswear collection prior to his current appointment is hence quite significant. There it was in every look, the designer’s knowledge translated via the sharper, smokier silhouette he’s crafting for Diesel Black Gold. It’s also consistent in its slick rock ‘n’ roll edge. Cuts were slim in line with what we saw last season, jackets smooth around the waist and shoulders blade sharp.

The Diesel Black Gold SS 2015 collection featured an army of “stylized New Wave rock star” models stampeding down the runway. All the while, the designer stayed true to the DNA of the brand by featuring raw colored denim that focused on design and construction. The color palette for the show was based around a graphic palette of black, white, pale blue and red with metal accents. Metal accents were definitely in the spotlight as many of the clothes and accessories were totally decked out in badass studs. Looks like rock ‘n’ roll to us.

A closer look to the new READY TO WEAR ss 2015 collection during NEW YORK fashion week.

Diesel Newsletter 02 April 2014

Diesel Report

Wild SideThe 26-year-old Arrow star was styled by Nicola Formichetti and photographed by Steve Klein in the spread that features him donned in Diesel’s best “bad boy leathers of the season.

After appearing in Diesel’s fall/winter 2014 campaign, Arrow actor Colton Haynes reunites with stylist Nicola Formichetti for a spread in

the latest issue of VMAN. Shot by fashion photographer Steven Klein, Haynes is given a flamboyant edge as he dons leather pieces from Formichetti’s fall collection 2014 outing for Diesel.A decade ago, Colton Haynes quit the modeling business to become a Sci-Fi superstar on the television. Now he’s forging his way to the big screen with next summer’s earthquake epic San Andreas, with Dwayne “The Rock” Johnson and other famous action actors.Here, the actor shows off the bad boy leather of the season, and the result are equally groundbreaking.

During the photoshoot the photographer Steven Klein kept his grotesque style and dramatic takes.Nicola Formichetti was behind de stylist shoot, they also shoot with wildlife.

trending

Diesel Newsletter 03 April 2014

Haynes’

DIESEL LIVING

lifestyle

Diesel Newsletter 04 April 2014

FAIR

Diesel displayed all of their newly re-named “LIVING” collections on one common stand wall-to-wall with their furniture partner MOROSO. Also the branding changed to a little red or black house with a white DIESEL logo. Reminded us a bit of our humble

fashionable home icon…Put to the test by showing a complete DIESEL house, the collection looks more homogenious then the heterogenious set-up with such famous italian partner companies like Moroso, Foscarini, Scavolini and Zucchi would make it appear. Most items presented where newly dressed versions of existing products or line extensions like the extended FORK lamp line-up.The big news was that SELETTI is going to produce funky table ware and accessories under the DIESEL brand beginning this autumn. The two themes on display were mechanical/industrial and planetary surfaces.

FAIR

new faces

Diesel Newsletter 05 April 2014

INTRODUCING

gabby westbrookThe young model with only 18 years have accomplished many runways during fashion weeks. Now she’s bringing his beauty and audacity to Diesel. Gabby parcipate in the Fall/Winter 2014 Campaign and Diesel Black Gold SS/15Born in New Zealand, she considered herself as Australian because he was race all his life in Sidney. She started modeling and the age of 16, with some french magazine. During this two years nothing has stopped her.You can follow Gabby on twitter: @gabbywp

The iconic duo of Inez van Lamsweerde and Vinoodh Matadin have been shooting together for almost 2 decades. For over 25 years, Inez van Lamsweerde and Vinoodh Matadin have worked in the field of fashion photography. Working together since 1986, the award-winning Dutch partnership has built a collection of work. They have staged exhibitions and collaborative projects, participated in international group shows and their artworks are held in private and museum collections.Now they returned to Diesel with the Direction of with Nicola Formichetti for the Fall/Winter 2014 Campaign.

Inez&Vinoodh

Height: 175cm / 5’ 9in

Shoes: 9Dress: 8Eyes: Blue

Hair : Brown

one world

She is a visionary in that she refuses to be an outcast and embraces wholeheartedly her uniqueness: “It’s boring to see the same people; if you’re different, it’s sunlight in somebody’s world.” About Jillian’s don’t-think-that-I-can’t-have-style style: with her artfully coiffed hair, primary colors, and take-charge Hillary-Clinton blazer, Jillian says that she’s here, deal with it. She goes out at night, dates, travels, and basically not only does what the rest of us do, but she remembers to love life despite adversity. Now shes part of Diesel Reboot, thinks that Mr Formichetti’s decision to use her in the campaign represents something ‘so much bigger than just an ad. ‘ Drawing on her own experiences, Miss Mercado said ‘I know some people look at me and say “Oh wow, I can’t believe you’re doing this” and in my head I think, “Why don’t you believe me?” I went to college, I did what everyone else did to follow their dreams.’

Jillian Mercado is a hero; our kind of celebrity. Having had muscular dystrophy since birth, her positive attitude probably puts most people to shame. There would be no mistaking Jillian for anyone else.

JILLIANMERCADO

FASHION HERO

Part of New Diesel Reboot

“You don’t have to be a

conventional model type to

represent a brand”

Diesel Newsletter 06 April 2014

colective

living

Diesel

TOBILETS MEET

The famous Interior Designer who show her creativity with the Neutral working along celebrities and artists.

TOBIN

AtelierOn March 5 Andreas Melbostad gave a introduction to sewing in his workshop. Her imparted knowledge about the different materials that occupy the colection fall /winter 2015; whats best for this season and at the end of the tutorial, every employee of diesel presented a piece that was created by them, with some identity and characteristic that include Diesel Visions: Unique style, breaking the conventional and be who you are always. The nex Conference will be in April 25 with Renzo Rosso as Guest.

Perched on an antique cast iron Empire daybed clad in tufted black patent leather, above, interior designer Tobi Tobin cuts a stylish figure that’s a little more Sunset Strip than Sunset Plaza, where her store keeps company with cafes and designer fashion boutiques.

Working with clients in the music and film business, Tobin has also had the opportunity to develop her own California casual upholstery, “It’s definitely chic, not shabby,” she says.One thing she isn’t about: color. If it isn’t black, white or the color of wood, metal or stone, Tobin isn’t interested. “I never work with primary colors,” she says. Tobi will be giving a conference aboout living on the Edge on May 2, plus advices on what good for your place.

Diesel Newsletter 07 April 2014

connecting

brooke candyFREAKY WORLD

Brooke Candy (her real name) is from Agoura Hills, California. Her parents divorced when she was eight; her mother worked as a pediatric nurse and her dad, more famously, as the CFO of Hustler. Candy recalls being a little kid and hanging out in Larry Flynt’s office: “It was strange... It’s this whole idea of duality that I’m just obsessed with.”As a performer, Candy swings somewhere between Lil’ Kim and Riot Grrrl. The type you’d expect to find in some underground sex lair hissing at you from atop a chandelier. In real life, however, Candy talks like any other 25-year-old. “

A fashion darling. Her most recent music video, for “Opulence” from her debut EP, is directed by fashion photographer Steven Klein and styled by Diesel’s new artistic director Nicola Formichetti Gaga’s former stylist. Candy is also now the face of Diesel accessories. “He told me I have the soul of a Japanese girl.” The opening shot of the video features a bald Candy killing a man in her stilettos, later she dons a diamond-encrusted Hannibal Lecter mask. There’s an orgy, a car crash and, later, shots of Candy sitting on a throne with two hairless cats.