developing your marketing strategy - s3.amazonaws.com · •senior marketing programs specialist in...

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Developing your marketing strategy


About Me – Deb Staiger

• Senior Marketing Programs Specialist in Shoreview MN

• 20+ years of marketing and event management experience working in and with business of all sizes as well as several non-profits

• Passionate supporter of small businesses


The importance of marketing

• Marketing strategy is like a roadmap for your business. Take it step by step based on what’s right for your unique business.



• Each step is important to document for your unique business.

• You and your business

• Your target customer

• Your brand & putting it all together



• Marketing is a broad category of important items and answers that help you get the right customers to your business.

• Why

• What

• Who

• How


You and your business

• Focus on 1 goal

• Competition

• The value your business provides to your customers or potential customers


You and your business

• Your unique selling proposition (USP) includes what you do and why

• Morrison’s USP: a unique, casual dining experience that wrapped customers in the fun, comfort and authentic taste of Ireland


Your target customer

• Finding the right customer is critical

Morrison’s USP: a unique, casual dining experience that wrapped customers in the fun, comfort and authentic taste of Ireland


Your target customer

• Understand why your target customers choose to buy from you

• Who

• Why

• What

• How


Your brand

• Your logo is the key to your visual marketing• Your logo is part of your unique business


Putting it together

• Know where your target customers look for a business like yours and how they search. Know how to stay connected.

• Connect and keep in touch


Putting it together

• Great ideas do not always make great marketing, identify what helps you reach your target audience and meet your identified goal

Morrison’s USP: a unique, casual dining experience that wrapped customers in the fun, comfort and authentic taste of Ireland


Putting it all together

• Your USP and identified goal(s) are important as you evaluate the best ways to connect with your target customers.

• Online

• Signage

• Print

• Promotional & Apparel

• Tradeshow

• Referrals


Marketing strategy• Take time to write it down• Pause to do the hard things which make the fun things

more successful• What things do you need to:

• 24% of opt-in emails don’t make it to the inbox• 78% unsubscribed because a brand was

sending too many emails

Keep Doing Stop Doing Start Doing

•

•

•

•

•

•

•

•

•


Join us…

ØGetting Your Business Online and Getting Found /// Feb. 20th

> Using Email and Social Media Marketing /// Feb. 27


To learn more…deluxe.com/sbrc

You’ve got this. You’ve got Deluxe.

developing your marketing strategy - s3.amazonaws.com · •senior marketing programs specialist in...

Documents