people-based

CUSTOMER EXPERIENCE SERVICES

Develop effortless,

connections.

Add value at every touchpoint of your customer experience

Enhance Performance Through Optimized CX

ZetaCX deliver Data-Driven Marketing Experience Design to help you determine a path for each customer using data, analytics and machine learning to bring your brand to life in moments that matter, giving customers what they need and love: a smarter customer experience that links data, content and channels will differentiate your brand, increase customer loyalty and improve marketing ROI.

Brand Experience Individualized for Each Customer

Zeta’s CX team focuses on your brand’s critical touch points within a customer’s journey; linking them together to proactively shape how that journey ends. Our integrated team of marketing experts, strategists, analysts, designers, developers and campaign operations will enable you to listen for customer “signals” across large, omni-channel and 3rd party data sets and determine the next best action—in real-time—generating relevant reasons to engage that increase customer lifetime value.

Working with Zeta, each component of your customer experience, the who, what, when, where and why decisions, is designed and optimized to increase go to market speed, improve bottom line results and to enhance future customer interactions. Our aim is to make your brand experience memorable by making it:

+ Easy

+ Helpful

+ Individualized

+ Personalized

+ Consistent

+ Simple

+ Meaningful

Zeta Managed Services Triad Call us at 781-863-8117 or visit www.zetaglobal.com.

[Zeta] really hit it out of the park with the [Samsung Galaxy S8] launch and Samsung is

really excited about the “Journey” approach that we took.‘‘

’’ -Manager, Core Programs, Sprint

Using an agile methodology, we focus on a limited scope of interactions, systems and teams to deliver faster results in the near term while compounding ROI as we progress through optimizing each consecutive experience.

+ Audience targeting strategy – Engage the right person with the right message

+ User experience design – Make communication relevant in the moment

+ Data activation – Use insight to make every interaction meaningful

+ Technical infrastructure solutions – Access the right marketing technology for your business

Data-driven Customer Experience Design

The Zeta CX Blueprint

We recognize that sophisticated marketers operate in complex environments. The market isn’t standing still and neither are your customers. That’s why we leverage a progressive, repeatable framework to help our clients develop a short, medium and long-term marketing strategy and tactical plan roadmaps.

During extended discovery or working sessions with your team, we analyze key performance metrics, layout customer-centric strategies, prioritize opportunities, layout a roadmap with short- and long-term objectives and identify how we’ll optimize your programs moving forward.

Zeta closes the gap between insight and activation. Our experts link niche customer audiences with optimal brand interactions to drive profitable engagement and conversion. We deliver true customer-centric marketing at scale:

Call us at 781-863-8117 or visit www.zetaglobal.com.

Customer Experience

Design

SignalData

Activation

ArtificialIntelligence

Adoption

Marketing AutomationTechnology

Nurture individual relationships

across all brand touchpoints

Identifies derived preferences from

individual online and offline behaviors

Test and learn individual

preferences at massive scale

Set business rules to activate

individual Customer Experiences

Current ProgramScoring

CompetitiveEvalution

RoadmapCreation

CustomerExperienceMapping

ROIOpportunityCalculation

Testing,MeasurementandOptimizationStrategies

1 3 52 4 6

The Zeta Difference

Creative Awards

We help clients overcome complexity that enterprise organizations face so that you can focus on engaging customers with more relevant experiences. We’ve successfully helped brands execute marketing globally, siloed organizations work as one and companies transform their marketing strategies.

Case study: Large warehouse club retailer

Challenge: Reverse declining engagement among core, high-value customers.

Insight: Using customer file, segmented core customers into re-engagement segments to identify best opportunities to reverse trend. Identified two segments to pursue: those with no member number on the email file, and those who have been disengaged for a long time.

Solution:

+ Match email addresses to member numbers using reverse email append and determine if lapsed or active.

+ Email re-activation campaign to determine if email addresses are active and to incentivize engagement

+ Acquisition campaign via email for non-members identified through the process

Results:

+ Identified, linked and engaged 20% of non-member file with incremental revenue of $2.4million per month

+ Increased membership from non-member segment by 2 basis points through acquisition test

Zeta creates optimized customer experiences by leveraging a combination of data science, strategy, analytics and award-winning creative to create a perpetual dialogue between brands

and their customers throughout the day, every day.

Call us at 781-863-8117 or visit www.zetaglobal.com.

Each customer’s experience is brought to life through award-winning creative. Our designers are ready to imaginatively translate data-intelligence into multi-format designs that resonate with individuals.