destination kyrgyzstan content production project

Destination Kyrgyzstan

Tourism content production project

Aziz Soltobaev

Destination KG Tourism Project by Aziz

Soltobaev

How to promote tourism to KG?

• Policy Options:

Participate in travel exhibitions

Advertise in leading magazines, TV

Print booklets and materials

Produce viral high-quality images and video


Soltobaev

Сase study: I relax in KG facebook page

Top 3 most popular facebook pages in Kyrgyzstan. It has 33153 users.

Success is based upon posting pictures and videos about Kyrgyzstan liked and shared by users.

People love sharing quality content from Kyrgyzstan

Why it hadn’t been done earlier?

• Smartphones with good camera for less than 300$ started to be produced in 2012

• GoPro cameras turned to be mass phenomenon with launch of Hero3 model in late 2012 for the price less than 500$

• DJI Phantom and other videography drones started to be popular in the mid of 2014

Destination KG Tourism Project by

Aziz Soltobaev

Project idea: make 4K quality content

• Goal: Produce 1000 viral 4K quality videos in one year

• Goal: Make over 10000 4K images in one year

• Content themes: Kyrgyzstan sightseeing places and tourism destinations

• Tools: social media: youtube, facebook, google plus, instagram, pinterest, odnoklassniki.ru, vkontakte, web site.

• Tools: social engine language optimization in English, Russian, Spanish, Japanese, Chinese and Turkish languages;

• Pictures: toolkit for travel agents, companies

* 4K is 4 times better than HD (1080p), quality that started to be available with fall 2014 launch of GoPro Hero4


Soltobaev

Project outcomes

Outcomes:

• Global awareness about Kyrgyzstan as a tourist destination

• #1 videos about Kyrgyzstan are sightseeings and tourism destinations, not bridekidnapping, revolution, looting, Uzbek-Kyrgyz conflict in 2010

• Most viewed and ranked images and videos about kyrgyzstan will be about nature beauty, sight seeings

• Total over 10 million views, 1 mln likes, 100 thousand shares in two year period after launch


Soltobaev

Our expertise

Best skills and knowledge in promoting content through all social media, search engines and advertisement networks demonstrated on the case of Svetofor.kg company success.

SvetoforKG is #1 fb page with largest local fans base, subject of regular case-studies, active producer of its own video and photo content

Post about success of Atai Omurzakov on

Svetofor fb page reached almost 500K people,

16172 likes, comments and shares only on FB.

Add plus googleplus, odnoklassniki, etc.


Soltobaev

Requirements

• Team of six persons involved in extreme sports photography and videography who will make photo shoots and videos on the daily basis.

• Team of three to make social media, search engine optimization and promotion of content

• Team will need several goPro hero cameras, dji drones, four iMacs with Retina displays as capital expenditures

• Operating expenses include salary, trips around country, high speed Internet.

destination kyrgyzstan content production project

Travel