Designthinking Inspiring Communities

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This presentation was made for the Future Libraries 2013 Conference. Presentation date: December 7th 2013 The slides for my workshop about Aarhus Public Libraries and a sample of our Design Thinking tools. A 1 1/2 hour workshop is not enough, In case you want to do somethings similar.

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<p>DESIGN THINKINGINSPIRING COMMUNITIES</p> <p>Future Library </p> <p>Unconference2013</p> <p>TODAYS MENU (What well talk about)</p> <p>TODAYS MENU (What well talk about)</p> <p>Topic No. 1WHO ARE </p> <p>AARHUS PUBLIC LIBRARIES</p> <p>Topic No. 2INTRODUCING </p> <p>DESIGN THINKING</p> <p>Topic No. 3A DESIGN </p> <p>PROCESS IN 60 MINUTES</p> <p>Fact No. 1</p> <p>WE ARE A PUBLIC LIBRARY (+18 BRANCHES) </p> <p>SITUATED IN THE MIDDLE OF DENMARK</p> <p>Fact No. 2</p> <p>WORKING TOWARDS MAKING THE BEST POSSIBLE LIBRARY FOR THE CITIZENS</p> <p>OF AARHUS</p> <p>..building the future library.. </p> <p>6/Users/Username/Desktop/Directory/Filename.doc</p> <p>DOKK1 INDRETNINGSFORSLAG</p> <p>NIVEAU 2</p> <p>7 core va</p> <p>luesFact No. 3</p> <p>THE CITIZEN AS KEY FACTORLIFELONG LEARNING &amp; COMMUNITY</p> <p>DIVERSITY, COOPERATION &amp; NETWORKCULTURE &amp; EXPERIENCE</p> <p>BRIDGING CITIZENS, TECHNOLOGY &amp; KNOWLEDGE</p> <p>FLEXIBLE &amp; PROFESSIONAL ORGANISATION</p> <p>A SUSTAINABLE ICON FOR AARHUS</p> <p>Fact No. 4</p> <p>WE WORK WITH IDEO AND CHICAGO PUBLIC LIBRARIES </p> <p>ON CREATING A TOOLKIT FOR INNOVATION IN </p> <p>PUBLIC LIBRARIES</p> <p>Fact No. 5</p> <p>WERE WORKING WITH DESIGNTHINKING GUIDED BY </p> <p>IDEO ON A SERIES OF EXPERIMENTS FOR: PLAY, </p> <p>CHILDREN &amp; FAMILIES, IT IN LIBRARIES, TEENS </p> <p>&amp; CO-WORKING</p> <p>Fact No. 6</p> <p>WERE GROUNDING OUR RESEARCH IN OUR USERS </p> <p>AND WHAT THEY FIND DESIRABLE</p> <p>WE BUILD EMPATHY THROUGH INTERVIEWS</p> <p>&amp; OBSERVATION</p> <p>Fact No. 7</p> <p>WE ARE MAKING A LIBRARY FOR PEOPLE </p> <p> - SO WE START WITH PEOPLE</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>THE DESIGN PROCESS</p> <p>1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION</p> <p>I have a challenge.How do I approach it?</p> <p>Understand the challenge, </p> <p>Prepare research,Gather inspiration</p> <p>Tell stories,Search for meaning,Frame opportunities</p> <p>Generate ideas,Refine ideas</p> <p>Make prototypes,Get feedback</p> <p>Track learnings,Move forward</p> <p>I learned something.How do I interpret it?</p> <p>I see an opportunity.What do I create?</p> <p>I have an idea.How do I build it?</p> <p>I tried something new.How do I evolve it?</p> <p>THE DESIGN PROCESS</p> <p>SOURCE: IDEO</p> <p>THE DESIGN PROCESSIN 60 MINUTES (!)</p> <p>SOURCE OF METHOD AND INSPIRATION: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>THE DESIGN PROCESS</p> <p>1. DISCOVERY</p> <p>5 MINUTES 20 MINUTES 15 MINUTES 20 MINUTES 5 MINUTES</p> <p>2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION</p> <p>I have a challenge.How do I approach it?</p> <p>I learned something.How do I interpret it?</p> <p>I see an opportunity.What do I create?</p> <p>I have an idea.How do I build it?</p> <p>I tried something new.How do I evolve it?</p> <p>THE DESIGN PROCESS</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>THE DESIGN PROCESS</p> <p>1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION</p> <p>FRAMING THE PROBLEM:MORE POSSIBILITIES</p> <p>DEVELOPING, REFINING:LESS OPTIONS</p> <p>THE DESIGN PROCESS</p> <p>SOURCE: IDEO</p> <p>Phase 1:DISCOVERY </p> <p>PROBLEMS YOU MIGHT BE THINKING ABOUT</p> <p>How can libraries foster great civic engagement amongst visitors and constituents?</p> <p>How might libraries capatalize on being safe spaces within urban centers?</p> <p>How might the libraries further digital literacy and better the young peoples use of technology with limited resources?</p> <p>How might libraries promote further accessibility and transperancy of information especially for those without internet at home?</p> <p>How might the library reach those who can benefit the most from free and equal access to knowledge?</p> <p>How might libraries set the stage for volunteer initiatives? </p> <p>TODAYS DESIGN CHALLENGE: </p> <p>TODAYS DESIGN CHALLENGE: HOW MIGHT WE SUPPORT AND </p> <p>INSPIRE YOUTHS TO HELP BUILD COMMUNITIES?</p> <p>Take one minute</p> <p>GRAB A POST-IT AND WRITE THE FIRST IDEA THAT COMES TO MIND </p> <p>Other thought starters:</p> <p>CREATIVITY, PLAY, (DIGITAL) LITERACY, MAKER SPACES, CROWD SOURCING,</p> <p>UPCYCLING, SUSTAINABILITY, SHARING CULTURE, </p> <p>COLLABORATIVE LEARNING</p> <p>IN DESIGN RESEARCH, TRY TO DO THIS:</p> <p>Topic No. 3</p> <p>DEEP EMPATHY</p> <p>Topic No. 2</p> <p>DESIGN FORBEHAVIOR</p> <p>Topic No. 1</p> <p>DONT ASK/ OBSERVE</p> <p>SOURCE: IDEO</p> <p>Dont Ask</p> <p>SURVEYS AND FOCUS GROUPS ARE GREAT </p> <p>TOOLS FOR VALIDATION, BUT IT TAKES FIELD </p> <p>WORK TO GAIN TRUE INSIGHT</p> <p>Dont Ask</p> <p>SEGMENTATION AND DEMOGRAPHICS MAY IDENTIFY MARKETS, BUT BEHAVIORS TELL </p> <p>US WHAT TO DO.</p> <p>DESIGNING MEANINGFUL SOLUTIONS STARTS WITH DEEP EMPATHY FOR THEIR NEEDS, </p> <p>HOPES, AND ASPIRATIONS FOR THE FUTURE.</p> <p>Deep Empathy</p> <p>SOURCE: IDEO</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>DISCOVERY</p> <p>STEP 1:</p> <p>OPEN UP YOUR INSPIRATION </p> <p>PACKETS </p> <p>STEP 2:</p> <p>EACH TAKE ONE STORY CARD AND READ THROUGH IT</p> <p>STEP 3:</p> <p>REFLECT YOUR OWN </p> <p>PERSONAL STORIES COUNT, TOO!</p> <p>SOURCE: IDEO</p> <p>Phase 2:INTERPRETATION </p> <p>LETS LOOK BACK AT OUR DESIGN CHALLENGE</p> <p>LETS LOOK BACK AT OUR DESIGN CHALLENGE</p> <p>HOW MIGHT WE SUPPORT AND </p> <p>INSPIRE YOUTHS TO HELP BUILD COMMUNITIES?</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>TO INTERPRET OUR STORIES, WELL FOCUS ON 1. INSIGHTS, 2. THEMES, AND </p> <p>3. HOW MIGHT WE QUESTIONS</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>CAPTURE ON POST-ITS:WHAT WAS SURPRISING OR MEMORABLE IN THE STORY?</p> <p>WHAT DID THIS PERSON CARE ABOUT THE MOST? WHAT MOTIVATES OR ENGAGES HIM/HER?</p> <p>WHAT FRUSTRATED HIM/HER?</p> <p>Insights</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>CLUSTER POST-ITS:GROUP RELATED INFORMATION</p> <p>FIND HEADLINES</p> <p>emes</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>FRAME OPPORTUNITIES:TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS</p> <p>HOW MIGHT WE...</p> <p>HMW Questions</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>INTERPRETATION</p> <p>STEP 1:</p> <p>InsightsCAPTURE ON POST-ITS:</p> <p>WHAT WAS SURPRISING OR MEMORABLE IN THE STORY?WHAT DID THIS PERSON CARE ABOUT THE MOST? </p> <p>WHAT MOTIVATES OR ENGAGES HIM/HER?WHAT FRUSTRATED HIM/HER?</p> <p>Phase 2:INTERPRETATION </p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>INTERPRETATION</p> <p>STEP 2:</p> <p>emesCLUSTER POST-ITS:</p> <p>GROUP RELATED INFORMATIONFIND HEADLINES</p> <p>Phase 2:INTERPRETATION </p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>INTERPRETATION</p> <p>STEP 3:</p> <p>HMW Questions</p> <p>FRAME OPPORTUNITIES:TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS</p> <p>HOW MIGHT WE...</p> <p>Phase 2:INTERPRETATION </p> <p>SOURCE: IDEO</p> <p>Phase 3:IDEATION </p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>IDEATION</p> <p>STEP 1:</p> <p>CHOOSE 1-2 HMW QUESTIONS TO BRAINSTORM </p> <p>STEP 2:</p> <p>BRAINSTORMVISUALLY USING </p> <p>POST-ITS</p> <p>STEP 3:</p> <p>VOTE ON THE IDEA YOUD LIKE TO PROTOTYPE </p> <p>USE DOTS TO VOTEEACH PERSON GETS 3 DOTS</p> <p>Phase 3:IDEATION </p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>Phase 4:EXPERIMENTATION</p> <p>Phase 4:EXPERIMENTATION</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>RAPID PROTOTYPING BRINGS IMMEDIATE TANGIBILITY TO IDEAS, </p> <p>MAKING THEM INSTANTLY SHAREABLE</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>METHODS TO USE:ROLE-PLAYING</p> <p>BODY-STORMINGPHYSICAL MOCK-UP</p> <p>CUT-AND-PASTETALK LESS, MAKE MORE!</p> <p>Prototyping</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>CAPTURE YOUR IDEA:TAKE 5 MINUTES TO RECORD THE </p> <p>SUMMARY OF YOUR IDEA AS A GROUPWRITE DIRECTLY ON THE POSTERS ON THE WALL</p> <p>Concept summary</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>EXPERIMENTATION</p> <p>STEP 1:</p> <p>PrototypingMETHODS TO USE:</p> <p>ROLE-PLAYINGBODY-STORMING</p> <p>PHYSICAL MOCK-UPCUT-AND-PASTE</p> <p>TALK LESS, MAKE MORE!</p> <p>Phase 4:EXPERIMENTATION</p> <p>SOURCE: IDEO</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>EXPERIMENTATION</p> <p>STEP 2:</p> <p>Concept Summary</p> <p>CAPTURE YOUR IDEA:TAKE 5 MINUTES TO RECORD </p> <p>THE SUMMARY OF YOUR IDEA AS A GROUP</p> <p>WRITE DIRECTLY ON THE POSTERS ON THE WALL</p> <p>Phase 4:EXPERIMENTATION</p> <p>SOURCE: IDEO</p> <p>Phase 5:EVOLUTION</p> <p>JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101</p> <p>EVOLUTION</p> <p>STEP 1:</p> <p>PAIR UP WITH ADJACENT GROUP </p> <p>STEP 2:</p> <p>TEAM PRESENTS FOR 2 MIN</p> <p>STEP 3:</p> <p>GIVE FEEDBACK ON CONCEPT</p> <p>REPEAT #2 AND #3 FOR OTHER TEAM</p> <p>Phase 5:EVOLUTION</p> <p>SOURCE: IDEO</p> <p>QUESTIONS?</p> <p>THANK YOU =)MKROG@AARHUS.DK</p> <p>DBL@AARHUS.DK</p>