design.edu k12 lab network pop up class. today’s agenda now until 11:10 use metaphor to iterate...
TRANSCRIPT
DESIGN.EDUK12 Lab Network Pop Up Class
Jan 2014
TODAY’S AGENDANow until 11:10
• Use metaphor to iterate (based on learnings)
• Create new prototypes
11:10-12:30
• Prep for testing
• Test with users + iterate prototypes (a lot!)
12:30 – 2:00
• Grab lunch and debrief with your team
• Show, Don’t Tell your stories
• Debrief
d.mindsets
ITERATE
metaphor: why?
metaphor making is really about iteration inspiration
“house of straw” vs. “house of cards”
“big bad wolf” vs. “huff and puff”
notice what each makes you feel, see, smell, hear, taste
metaphor: example?
“outfoxing your opponent” vs. “outsmarting your opponent”
Using the experience of your solution from user testing
and identifying sensory non-verbal cues
so that you activate your user’s imagination to fill in the blanks.
metaphor: what?
you want the user’s imagination to do all the of work
(you just set the right trajectory)
metaphor: how?
1. use your senses
2. access your imagination
3. test your metaphor
Abstract away everything particular to the context
and extract only that which is your solution experience.
metaphor: how?
“a solid foundation weathers all turns of the wheel of fortune”
vs.
“sweat on the brow when preparing pays off in facing adversity”
metaphor: why?
• show your tested prototypes (5 min)
display all prototypes in teams (only displaying!)
• share your testing learnings (10 min)
1-2 post-it notes learnings (only post-its!)
• consolidate with metaphors (15 min)
1-2 post-it notes: “what is this prototype really about?” (only post-its!)
• iterate into a new prototype (15 min)
aim for 1-2 prototypes per team
now in your teams
story design
your users’ needs
your solution
client dinnersfocus groups
usability centers
surveysweb analytics
beta testing
pre-release
testing with users...
your testing mindset
use your prototypes as a probe to continue to gain empathy for your usersbe clear what variable you are testing
your testing mindset
use your prototypes as a probe to continue to gain empathy for your usersbe clear what variable you are testing
test: how?
1. establish roles within the team
2. set the stage
3. let the user experience the prototype
4. observe the experience
5. check in with the user
6. record your learning throughout
7. iterate and repeat
+ What worked…
!! Ideas…
- What to improve…
? Questions…
Record your learning!
test: how?
1. establish roles within the team
2. set the stage
3. let the user experience the prototype
4. observe the experience
5. check in with the user
6. record your learning throughout
7. iterate and repeat
60 minutes for testing and iterating
story design
it’s a human centered way to communicate
story design
story design
learning
user
need
solution
what’s most important in your solution?
what is missing from their life?
who are they?
sum it up. focus on your learning.
happily ever after…
prototyping
your story design
learning
user
need
solution
what’s most important in your solution?
what is missing from their life?
who are they?
sum it up. focus on your learning.
happily ever after…
prototyping
your story design
a 90 second story
TO PRINT FOR TEAM SPACES
learning
user
need
solution
what’s most important in your solution?
what is missing from their life?
who are they?
sum it up. focus on your learning.
happily ever after…
prototyping
DESIGN.EDUK12 Lab Network
Pop Up ClassSaturday Jan 25
HERE TO TEST IDEAS? Join us UPSTAIRS, Studio 2
415.308.6451 if lost