Design thinking / deep dive workshop Outline

Design is increasingly understood

in a much wider sense as:

THE HUMAN CAPACITY to plan and produce

DESIRED OUTCOMES

2  

If you approached problems in the same way designers approach design, you could find better solutions.

3  

Design Thinking has the ability To solve �Wicked Problems�1.  How to get people to make healthy choices 2.  How to save more rather than spend 3.  How to harness the power of a community 4.  How to change eating habits 5.  How to make our roads safer 6.  How to encourage throwing litter in bins

4  

Design Thinking Demands that We Shift from �

an Organisational perspective to a Human Perspective�

5  

Full Deep Dive Process From  opportunity  area  to  realised  idea  implementation  

Discovery    Brie,ing  

Half  day  crash  course  in  design  thinking  

Foundation  Work   Workshop   Idea  Development  /  Internal  Selling/  Role  Out  

6  

Step  1   Step  2  

Outcom

es/Outputs  

Understanding  of  Design  Thinking.  Identi4ication  of  Wicked  problems  

Discovery    Work  

Step  3   Step  4  

2  day    Workshop  

Key  knowledge  gaps  are  identi4ied  and  teams  are  allocated  Discovery  tasks.    

Teams  collect  Discovery  work.  This  may  involve  desk  research,  some  interviews  or  observation.  (7  days)  

Discovery  work  is  used  to  help  de4ine  the  Innovation  Challenge.  Teams  are  lead  through  a  solution  4inding  phase  and  the  ideas  are  developed  and  re4ines  

Step  5   Step  6  

Ideas  Screening    and  Evaluation  

Step  7  

Prototyping/  Building  a    Commercial    Case  

Implementation  

Short-­‐listed  ideas  are  further  developed  and  a  4inal  2-­‐3  ideas  are  selected  for  prototyping  

Ideas  are  prototyped  and  plans  are  developed  for  deployment  

Pilot  deployment  

Work  Stage  

2 day Deep Dive Workshop �Structure (4 parts)

Discovery Work

sharing

7  

Defining the Innovation Challenge

Idea Generation

Idea Screening and Idea

Development

Your Comfor t zone

Where the magic happens

www.invitroinnovation.com�