design kit: facilitator's guide to introducing human-centered design
TRANSCRIPT
Design Kit: Facilitator’s guide to introducing Human-centered Design
25th April 2016
Facilitated by Gitte Hjort and Matt Johnston
Workshop Experience Content
Part 1: Photos from the workshop
Part 2: Slides from presentation
PART 1:PHOTOS FROM THE
WORKSHOP
Welcome pack, CHECK. Post its, CHECK. Brain food, CHECK!
All the basics provided.
Name tags for guests with expertise disclosed.
Matt Johnston presenting “What is User-centered Design?” presentation.
Slide on IDEO’s Design Kit.
Gitte Hjort presents the IDEO Design Kit to participants.
Matt Johnston in full facilitator mode.
After the initial ‘silent brainstorm’ the teams share aloud their ideas and group together.
More ideas appear from group brainstorm session.
As initial thoughts form together they create natural areas of interest.
Team One presents their first concept.
Team two present their first concept.
A quick reminder of the days workshop challenge.
Team One begins iterating on their first concept.
Team Two also begins iterating on their first concept.
Time is a precious resource, only fully realized by team one’s lack of.
Using storyboarding to work out service design.
Team Two uses a map of Copenhagen to plot out key locations of their concept’s user journey.
The final presentation.
PART 2:SLIDES FROM
PRESENTATION
Workshop inUser-Centered Design
Presented by Gitte Hjort and Matt Johnston
25th April 2016
Why are you here?
“What’s in it for us?”
“What’s in it for you?”
Today’s Schedule
What is User-centered design?
Session 1 – Ideation
Break
Session 2 – Iteration
Wrap-up and thank you
What is User-centered Design?
“User-centered design means
understanding what your users
need, how they think, and how they
behave – and incorporating that
understanding into every aspect of
your process.”
– Jesse James Garrett,
User experience designer
User-centered Design…
Human-centered Design..
Design Thinking…
Participatory Design…?
“What’s the difference?”
Sooo…
What is it good for?
Concept development
Project management
Concept development
Teaching
www.designthinkingforeducators.com
Industry adoption of UCD
In the media…
What is the User-Centered Design Process?
Iterative Cyclic Thinking Process by Stanford Design School
Iterate, iterate, iterate!
Comparison of other process models.
46
Diverge <> Converge
“Design Thinking is a human
centered approach to innovation that
draws from the designer’s toolkit to
integrate the needs of the people,
the possibilities of technology, and
the requirements for business
success.”
Tim Brown – President & CEO of IDEO
48
Finding innovative ideas
Key elements of UCD
1. People-centered
Key elements of UCD
1. People-centered
2. Highly creative
Key elements of UCD
1. People-centered
2. Highly creative
3. Hands-on
Key elements of UCD
1. People-centered
2. Highly creative
3. Hands-on
4. Iterative
What are we doing today?
What do foreigners think/know
about Denmark?
What images/ideas are we giving
them?
What do they experience?
Is it this lady?
Or is there more to Denmark’s
cultural heritage?
What qualities of daily-life in
Denmark do you hold dear?
How might we better present Danish culture to tourists?
THE CHALLENGE
Iterative Cyclic Thinking Process by Stanford Design School
Iterate, iterate, iterate!
Iterative Cyclic Thinking Process by Stanford Design School
Iterate, iterate, iterate!
PensPaperPost-it notesHighlightersScissorsNotebooksStickie-stuffPicture CardsWhiteboard
Don’t be precious – use them!
Split yourself into TWO teams
TIME IS CRUTIAL ENGAGE EVERYONE USE YOUR FIELD OF EXPERTISE
Design Kit by IDEO
designkit.org
Design Kit by IDEO
designkit.org
Session One: The Ideation Phase
1. Silent Brain dump
2. Group Brainstorm
3. Categorize
4. Vote for the 2 best ideas
5. Sketch your ideas & prepare pitches
6. Pitch
7. Judges Feedback
8. Break
Any questions?
Remember!
ExperimentFail fastHave Fun (:
GO FOR IT!
Time for Break
Session Two: The Iteration Phase
1. Choice of IDEO Exercises
1. Roleplay
2. Deck of cards
3. Guided Tour
4. Storyboard
5. Business Model Canvas
2. Prepare Presentation
3. Present Idea
4. Vote for the most awesome idea.
THANK YOU!