design and purpose mindmap

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Ident Design & Purpose



Design



Screen Tempo

This is a good example of screen tempo,The ident uses fast music with the fast dancing feet in time with the music. Its is a good choice because the feet go perfectly in time with the music. Also the pace of the ident is fast and a lot of movement going on in the screen. The ident is good because it brands the channel well and keeps the audience interested. For me it is an interesting ident however it has no crescendo and the music is constant and the dancing is not building up to a climax.

In this ident is the complete opposite to the first one because this has quite a slow and low tempo. There is not much going on in this ident as it is quite simple, they use hippos that rotate in circles and nothing else actually happens. The sound in the background is a very relaxing and calm tune to suit the slow tempo of the ident.



Space & Time This is a very good example of an ident that plays with space and

time. This refers to weather an ident is set in the present time/past or future. And weather it is in a real or fictional place. BBC 3 have created a completely knew planet for their suit of idents and have built it by mashing together lots of the fun elements of their channel and random elements from popular culture. This links into their target audience of being a young channel for young people and the design of their world reflects this. This is a perfect example of how designers can create interesting and new visuals specifically designed to attract their audience.

This is a good example of an ident that takes the opposite approach to space and time but still uses it effectively. In this ident the world that we are set in is clearly rural England as it is a dune setting for a BBC ident. To go with the target audience for BBC 1 it is quite a cinematic and sophisticated ident. With kite flying being seen as something for the adult generation. The people who inhabit the ident are these people. Adults and older people all having fun creating the circle with the kites. This is in complete contrast to the other ident in many ways. This is mainly due to the target audience but also the fact that the "Kites" ident is in the real world and has to show what the weather would have to be like to fly those kites. Whereas the other can do anything it wants because its in a made up world. However both are still effective idents.



Information & Entertainment Led

This is a very good example of an ident that is purely for entertainment rather than information. Apart from the small MTV logo in the corner there is no other hint as to what channel it is apart from the style the ident is made in. Instead the ident focuses on following the Alice in Wonderland figure around as she explores the interesting world that she is in. I think that it is an effective ident because it draws the audience in and really makes you want to follow her through this land and discover what is going to happen. And even though there is not an obvious thing showing that this is an MTV ident there is enough that you can still tell who it belongs to but not focus on it.

This is an example of a suit of ident that is more information led than entertainment. It is still entertaining but the main focus of the ident is on the channels name and logo. All of the idents in the suit of idents use or incorporate the logo as the main feature of the ident. Making interesting graphics that use the logo as part of the ident. For example the ident that is laid out like a Rubik's cube has all of the challenge letters on one of the rotating plates. Then as they all turn round the logo is formed. It is hard now in modern idents to find one that is not primarily lead by entertainment but I think that these idents are a good example of idents that use the information in a creative way to attract their audience and keep there ident and channel in their mind.



Interaction with Viewers This is a very good example of an ident that interacts with its audience to engage

them and make their ident memorable. The theme with this ident and the rest of the suit that it belongs to was to have channel 4's logo embedded somewhere in the ident and the audience tries to find it. Some of the idents are easier than others and this really makes the audience engage with the ident. This is a very good tactic for making an audience remember your channels idents. Because the ident makes the audience work to figure it out they will remember it for positive/negative reasons. I think that Channel 4's idents are one of the best examples of this.



Density of Information

This is a good example of an ident that is very simple and does not have huge amounts of visuals onscreen. This goes with the channels theme of being a premium channel that is in HD so the ident reflects this. The ident is very clear with lots of space throughout the ident. The information that is being portrayed to the audience is just what channel you are watching so there is no clutter of lots of information with TV listings. The theme of the ident is going through an HD window into another more exciting time so as the cat runs it briefly turns into a lion through the BBC's HD logo. I think that this ident is very effective at giving the audience the information that it needs in a very simple, clear and stylish way.


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Branding For Branding I have chosen BBC 3, This is a good example of branding

because of their corporate color pink. All the BBC channels have different colors set for the different number channels, For example BBC 1 is red and that is the channels set color. They do this because they separate the channels so if you see an ident that is pink you would think of BBC 3. Its just to identify the different channels by colors.





Packaging & Re-Packaging

ITV has changed their logos but still keeping there unique identity. They have re-branded the logos and the idents but still advertising as the same ITV channel and produce the same programs. Their original idea was blue and now has changed and re-branded to yellow.







Segmentation within Scheduling

The segmentation within scheduling is where and when the ident occurs. The idents occurs just after a program has finished and and the start and also in the middle of the adverts. They do this to promote the channel if people are watching the adverts.



Marketing For Channel 4 they use idents in the middle of the adverts to market their

channel through a short animated clip, Normally they are around 15 second long and just advertise and market the channel brand to the public. They also use the channel corporate color in the idents to market the channel to that particular color.





Identity The identify of a channel is the things that they use all

the time throughout the channel that keeps it individual and its identity. The things that makes it individual to other programs is the color of the logo, this is key to how you keep your channels identity and the logo different and original. Also the programs that you show on your channel also is key with identity because you could get a program that you think of and you think of the channel that shows that program and its identified.



Scheduling

Scheduling is about when they put certain programs on at different times.This is because people may be at work and wont be watching TV in the middle of the day so they will put the programs aimed at older people on at night time. The channels that are put on in the morning will be the news. They wont book the programs to come on in the middle of the because people wont watch it and it will be pointless. Also the age limit on some programs if they have rude images or things to explicit they have to be on TV after 9 pm because all the young kids will be asleep.

design and purpose mindmap

Entertainment & Humor