Design 11

Mr. JeanSeptember 24th, 2012

The plan: • Video clip of the day• Introduction to Design Communication • Company Logos• Company logos after tough economical

times• Personal Logo• Short Tutorial in Photoshop

Communication Technology: • Communication is a key feature to the design

world. Work which is well designed tells an individual an entire story for a product, logo, poster, location, event, program etc….

• When the elements and principles of design are included this process the audience gets a product which is more useful, user friendly and pleasing to them.

Communication Design:

Great Design Communication:

Importance of a Logo: • Logo symbolizes your company and

provides an image nothing else can provide.

• It is one of the many important yet missed elements for many businesses.

• Either the company doesn’t have one or it isn’t good enough.

• Logo is the identifying element of the brand for a company, business, product or economic entity, designed to create immediate recognition by the viewer.

• Individuality and the uniqueness of a logo are necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public.

• http://www.logotion.com/logo/importance/ Site visited September 23rd, 2012

• It is crucial to have one for branding purposes and gives your company an identity.

• A company without a logo will raise questions about your business and a lost of identity.

Importance of Shape: • The shape of the logo is either a make or

break scenario. The shape either has to correlate with the name or relevant to your business.

• It is best not to have your logo be something that the customer has to guess to bring out the traits of your business.

Color: • Color also plays an important role on

catching the eyes of viewers. The color has to be catchy but not awkward for the logo.

• Finding the color (and combination of colors) for your logo can be hard at times to separate yourself from the competition that may have a similar logo.

Logo’s after the economic collapse?

Assignment #4: • Directions: Imagine you are a freelance graphic designer.

Freelance means you don't have a boss, you work for yourself! But it also means you have to find work on your own too. You're looking around for work and find the following competitions:

– Part 1. • Pick a team name and design a logo for Halifax's new CFL (football) team.

– Part 2. • Google often has special images on their homepage for holidays and other

special events. Design the special image they will use this year for halloween.

– Part 3. • Cole Harbour High school wants a new logo for their webpage. Make sure

you use the school colours, blue and red!

To do: • Sign up for my course.• Complete Assignment #3• Start on your logo design

– Go on my webpage to today’s date– Click on the assignment for directions

• Assignment #4 – Design Communication