department of management and marketing importance of organisational culture organisational culture...

14
Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation • It links to the organisation’s identity, its reputation, and its aspirations Organisational culture determines the feel of the organisation “the way we do things around here” Organisational culture can be a ‘core competency’

Upload: melina-may

Post on 18-Jan-2016

212 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

Department of Management and Marketing

Importance of Organisational Culture

• Organisational culture is the personality of the organisation

• It links to the organisation’s identity, its reputation, and its aspirations

• Organisational culture determines the feel of the organisation

• “the way we do things around here”

• Organisational culture can be a ‘core competency’

Page 2: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

• Organisational Culture

• The set of values that helps an organisation’s employees

understand what it stands for; how it does things and

what it considers important.

• A system of shared meanings held by members that

distinguishes the organisation from other organisations

• Remember (culture can be a core competency)

• Social capitalDepartment of Management and Marketing

Page 3: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

Core competency( = something your business does better than others )

Competitive advantage frontier

Threshold competencies (all in industry do this)

core competency

(unique to bsns)

An industry Outside the industry

Page 4: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

• Origins of organisational culture

Beliefs and values of organisations founder/ owner• Can be a major influence in how organisational culture is created.

Societal norms of the firm’s native or host country• Here the society influences culture of the organisation. In a global

organisation the culture in each location may be different.

Department of Management and Marketing

Page 5: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

Department of Management and Marketing

Dimensions of Organisational Culture

• The following dimensions are part of an organisation’s culture:

Innovation and risk taking

Attention to detail as in being precise

Outcome /results or process orientation

People orientation and its impact on people

team / individuals orientation

Aggressiveness / competitive or easygoing

Stability or change & growth

Page 6: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the
Page 7: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

Online research : 20 min –two tasks

• 1.• Find a quote and an image that represent something about the

culture of a business.• Put together on one ppt slide.

• 2.• Find an example of a business with a recognisable culture.• Create one ppt slide to show this.

Page 9: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the
Page 11: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

• Developing a Multicultural Organisation• This encourages minority groups to apply to the organisation because it values

diversity.

• Create pluralism• Use the knowledge of all groups to develop the organisation’s behavioural norms,

values and policies.

• Achieve leadership diversity• Select a group of leaders-supervisors, middle managers, and team leaders with a

cultural mix.

Department of Management and Marketing

Page 12: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

>>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

Leadership Initiatives for Cultural Diversity• Developing a Multicultural Organisation

• Hold managers accountable for achieving diversity

• Establish minority recruitment, retention, and mentoring programs

• Conduct diversity training

• Conduct cross-cultural training

• Encourage the development of employee networks

• Avoid group characteristics when hiring for person-organization fit

• Modify products and services for targeted demographic groups

• Attain diversity among organizational leaders

Page 13: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

• Advantages of high levels of diversity

• Reduction of turnover and absenteeism costs (inclusiveness improves ‘belonging’).

• A marketing advantage (business/product brand)

• Recruitment and retaining talented People (employment brand)

• Unlocks potential for excellence

• Improves creativity (diversity linked to creativity(?))

Department of Management and Marketing

Page 14: Department of Management and Marketing Importance of Organisational Culture Organisational culture is the personality of the organisation It links to the

• Global Leadership Skills

• Interpersonal skills/being sociable

• Linguistic ability

• Motivation to live and work abroad

• Ability to tolerate and cope with

uncertainty

• Able to show respect

• Showing empathy

Department of Management and Marketing