Denish Food Products A 365 day delight

Digital Marketing Plan 2014

About Denish • A prominent Manufacturer and

Wholesaler of Confectionary Products

• Serving lip smacking confectionary products to its stakeholders since 1984

• Delighting its customers in Mumbai, Thane and Raighadh district

Strengths of Denish as a brand • Quality Products

Rich and Delectable ConfectionaryStrict Quality Control

• Quality Service Prompt DeliveriesCompetitive pricing

• Quality Audiences Skilled team of Chefs

Brand Attributes

Delighting its Customers 365

days

Serving Rich and Delectable Confectionary

Innovative Confectionary

Shop

Current Online Presence

• It has an Official website

• No Presence on any Social Media Platforms

• No presence on any Food Portals

Online Opportunity

• Create a Brand Identity of Denish

as the Destination of ‘DELIGHT’

• Positive Seeding and Leveraging the brand across the online space

• Engaging and Sustaining a Confectionary community through Online Activities

Multi Platform Starters

• Facebook

• Twitter

• Online Media Buying

Successful Strategy Mix

Digital Launch

Content Strategy

Engage & Sustain

Apps & Events

that Delight

Involve Your

Customers or Fans

How to go about it?

Phase 1: Creating Awareness & Build Brand Presence

Phase 2: Engage & Sustain the Online Base

Phase 3: Contest Activations

Facebook Management• Daily | Weekly | Monthly

Engagement

• Online Reputation Management [ORM]

• Quick Customer Response

• TABS-Online Booking Tab, Store Locator, Making of a Delight

• Sharing of Occasional Photos, Videos, Links & Status updates

Facebook Activities

• Regular brand updates for engagement

• Occasion based updates

• Contest on Icing Art

• Share your Birthday Sunsign With Celebs - share your birthday

• Delight of the week

• Feedback display | Testimonials

Twitter Management• Following Confectionary

Products Enthusiasts

• Tracking Relevant Influencers on Twitter(Opinion Leaders)

• Regular Tweets about the Brand using relevant hashtags

• Retweeting Followers Tweets

Twitter Activities

• Occasion Based Tweets

• Creating Hash tags related to brands like #IcingOnCake | #BakeACake | #CakeFight (Moments to be shared & best moments will be rewarded)

Online Media Buying• Buying AdSpace on Prominent Food Portals

• Sponsored Ads on Facebook

Results• Making ‘Denish’ carve a Niche for

itself in the Confectionary Industry

• Increasing Awareness and gaining Credibility

• Top of the Mind Recall of ‘Denish’

• Building and adding value to the Community in the Virtual world

• Increase in Footfalls