CITYOFLAKELAND DEMOGRAPHIC

GUIDE 2013POPULATION

WORKFORCE DEVELOPMENTINDUSTRY SECTORS

MAJOR EMPLOYERSWAGES & INCOME

TAXESEDUCATION

HOUSINGECONOMIC INCENTIVES & REDEVELOPMENT

CONSTRUCTION & DEVELOPMENT

Community Development

Built upon historic character, philanthropy and volunteerism, Lakeland offers its residents, businesses and visitors a true sense of place. Incorporated in 1885, Lakeland quickly became one of the premier cities in Florida. From the inaugural railroad service in the mid-1890’s to being one of the first cities in Florida to have electricity, Lakeland has always been a hub of innovation and progressive ideas. Today, the City continues to thrive as population and business expansions are attracted to this area, the geographic center of Florida. Lakeland’s economic base consists of warehouse, transportation and distribution, education, health care, manufacturing and retail.

Lakeland has received the distinction of being on Money Magazine’s “Best Place to Live in America” list. In addition, Lakeland is home to Publix Supermarkets, Florida Southern College, which hosts the largest one-site collection of Frank Lloyd Wright architecture, and is the winter home to the Detroit Tigers.

The City of Lakeland offers an exceptional quality of life. A firm commitment to downtown development, redevelopment, historic preservation, cultural amenities, and a exceptional business-friendly environment has helped Lakeland to thrive for 125 years. Growth and progress exemplify our City all the while maintaining a sense of history and a hometown feel.

• Over 8.6 million people within a 100-mile radius

• 32 miles from Tampa

• 54 miles from Orlando

• Midway between Key West and the Georgia state

line

• Two International airports within an hour’s drive

• Located on Interstate 4 in the middle of Florida’s High Tech Corridor.

• Located in Polk County, the eighth largest County in the state.

• Polk County boasts over 550 lakes and 90 minute drives to beaches on both coasts.

• The Central Florida Development Council estimates that 1.5 million tourists visit Polk County each year.

When you want to be in the center of things...LAKELAND IS THE PLACE TO BE.

BEST CITY IN FLORIDAby StreetAdvisor.com6THranked

ECONOMIC & DEMOGRAPHIC SNAPSHOTPOPULATION

WORKFORCE DEVELOPMENTINDUSTRY SECTORS

MAJOR EMPLOYERSWAGES & INCOME

TAXESEDUCATION

ECONOMIC INCENTIVES & REDEVELOPMENTHOUSING

CONSTRUCTION & DEVELOPMENT

45789101113141617

TABLE OF CONTENTS

3

ECONOMIC & DEMOGRAPHIC SNAPSHOTPOPULATION

City of Lakeland(2012)

State of Florida(2012)

Lakeland ElectricService Area (2012)

Polk County(2012)

98,20019, 074, 434 262,288 616,158

Sources:University of Florida Bureau of Economic & Business Research (BEBR) | Bureau of Labor & Statistics (BLS) | Claritas Market Place 2012

Lakeland Economic Development Council (LEDC) | Mid Florida Regional MLS | Florida Agency for Workforce Innovation (AWI)

4

CITY OF LAKELANDTotal Number of Households (2013 Est.) 41,488 Average Household Income (2013 Est.) $47,113 Median Household Income (2013 Est.) $33,850 Lakeland Labor Force (2012) 43,480 Employed (2012) 39,535 Unemployed (2012) 3,945 Lakeland Unemployment (2012) 9.10% Lakeland Private Employment (2012) 37,814 Average Home Sales Price (2012) $118,185 Single Family Permits (2012) 73 Multi-Family Permits (2012) 134 Warehouse/Industrial Square Feet Permitted (2012) 192,409 Commercial/Office Square Feet Permitted (2012) 61,996 Retail Square Feet Permitted (2012) 132,887

POPULATION

Source: U.S. Census Bureau

CITY OF LAKELANDHISTORICAL SIZE & POPULATION

POPULATIONBY RACE

POPULATIONBY SEX

POLK COUNTY& FLORIDA POPULATION

Year Population Sq. Miles1960 41,350 16.781970 42,803 17.171980 47,406 20.591990 70,576 44.231995 74,626 50.552000 78,452 51.912001 82,942 54.152002 87,150 67.542003 88,741 67.602004 89,731 69.942005 90,851 71.382006 91,623 72.172007 93,428 73.412008 93,508 74.332009 94,163 74.402010 97,422 74.482011 97,690 74.622012 98,200 74.75

Race PercentageWhite or Caucasian 72.70%Black or African American 19.40%Asian 2.10%Native American 0.30%Other 3.60%Two or more races 1.90%Histanic or Latino 13.10%

Sex %Male 46.9 %Female 53.1 %

Year Polk County Florida1960 195,139 4,951,5601970 228,515 6,791,9611980 321,652 9,746,9611990 405,382 12,938,0711995 443,153 14,336,2022000 483,924 15,982,3782001 496,112 16,331,7392002 502,385 16,674,6082003 511,929 17,071,5082004 528,389 17,561,7322005 535,800 17,918,2272006 564,868 18,349,1322007 581,058 18,680,3672008 585,733 18,807,2192009 584,383 18,748,9252010 602,095 18,801,3102011 604,792 18,905,0482012 616,158 19,074,434

0 2000 4000 6000 8000

10000 12000 14000 16000

Under 5 5 to 14 15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 to 84 85+

Lakeland Population by Age 1990 2000 2010

City of Lakeland(2012)

State of Florida(2012)

Polk County(2012)

98,200

19, 074, 434616,158

POPULATION BY AGE 1990 2000 2010

LAKELAND HAS SEEN AN 85% INCREASE

IN THE POPULATION OF RESIDENTS

AGED 45-54FROM 1990 TO 2010.

5

POPULATIONFLORIDA’S TOP 25INCORPORATED2012

METRO & NON-METRO POPULATION2012

City PopulationJacksonville 813,518Miami 433,143Tampa 343,879St. Petersburg 244,318Orlando 235,876Hialeah 218,901Ft. Lauderdale 184,906Tallahassee 172,576Port St. Lucie 154,399Cape Coral 154,209Pembroke Pines 146,625Hollywood 142,615Coral Springs 126,507Gainesville 116,615Miami Gardens 109,336Miramar 109,165Clearwater 106,064Brandon 103,483Pompano Beach 102,609Palm Bay 101,007West Palm Beach 99,506Spring Hill 98,621Lakeland 98,200Davie 91,992Miami Beach 87,773

Metropolitan Statistical Area PopulationMiami/Ft Lauderdale/Miami Beach 5,657,804Tampa/St. Petersburg/Clearwater 2,818,165Orlando/Kissimmee 2,184,588Jacksonville 1,358,554Sarasota/Bradenton/Venice Beach 713,966Cape Coral/Fort Myers 638,029Lakeland 606,888Melbourne/Titusville/Palm Bay 545,625Daytona Beach/Ormond Beach 594,305Pensacola 454,901Fort Pierce/Port St. Lucie 427,558Tallahassee 370,425Ocala 332,989Naples, Marco Island 329,849Gainesville 263,176Fort Walton Beach 244,245Panama City 185,229Punta Gorda 163,357Sebastian/Vero Beach 139,446Homasassa Springs 140,761The Villages 100,198Sebring 98,955Total All MSA’s 18,369,623Total Non-Metro 704,811Total Florida 19,074,434

Source: University of Florida BEBR 2012

6

WORKFORCE DEVELOPMENT

36000  38000  40000  42000  44000  

2003   2004   2005   2006   2007   2008   2009   2010   2011   2012  

Lakeland  Annual  Labor  Force  

3.0%  4.0%  5.0%  6.0%  7.0%  8.0%  9.0%  10.0%  11.0%  12.0%  

2003   2004   2005   2006   2007   2008   2009   2010   2011   2012  

Lakeland's  Average  Unemployment  Rate  

7.5%  8.0%  8.5%  9.0%  9.5%  10.0%  10.5%  

J   F   M   A   M   J   J   A   S   O   N   D  

2012  Lakeland  Unemployment  By  Month  

CITY OF LAKELANDRecent Job Growth -1.87%Future Job Growth 25.26%Unemployment Rate 9.10%Sales Taxes 7.00%Income Taxes 0.00%Median Household Income $33,850 Per Capita Buying Income $22,393

LAKELAND ANNUAL LABOR FORCE

LAKELAND AVERAGE UNEMPLOYMENT RATE

ECONOMIC DEVELOPMENT ACTIVITY 1992-2012

2012 LAKELAND UNEMPLOYMENT BY MONTH

Year Projects Jobs Square Feet Est. Capital Investment1992 31 461 1,353,750 $18,107,750 1993 30 1,228 1,686,050 $59,600,000 1994 19 1,267 1,208,000 $116,080,000 1995 32 602 1,290,400 $36,770,000 1996 25 690 1,057,100 $63,350,000 1997 18 730 1,110,000 $20,900,000 1998 22 1,093 1,552,500 $94,075,000 1999 20 3,295 1,676,000 $79,250,000 2000 25 533 1,861,000 $109,700,000 2001 27 1,705 1,692,450 $75,400,000 2002 23 1,505 1,431,517 $38,260,850 2003 20 768 770,968 $15,364,555 2004 26 1,300 1,269,673 $33,805,000 2005 23 1,110 1,640,489 $29,932,600 2006 30 609 1,309,512 $38,115,337 2007 29 734 1,057,892 $44,083,425 2008 16 1,247 1,827,878 $180,350,000 2009 14 1,468 434,006 $70,671,672 2010 20 401 691,833 $35,714,000 2011 17 212 630,220 $13,007,000 2012 17 1,092 1,464,786 $123,250,000

Source:Lakeland Economic Development Council (LEDC)

“Where The Jobs Will Be In 2013”In December of 2012, Forbes Magazine listed the Lakeland MSA in the top 15 areas in the nation for job growth in 2013. The national employment survey completed by the

Manpower Group states that the Lakeland MSA is estimated to increase job growth by 14%.7

5% 7%

5%

13%

7%

1% 6%

13%

15%

10%

3% 15%

INDUSTRY SECTORSGoods Producing 24,600 12.7%Construction, Mining & Natural Resources 10,000 5.2%Manufacturing 14,600 7.5%Service Providing 169,200 87.3%Wholesale Trade 9,300 4.8%Retail Trade 24,700 12.7%Transportation, Warehousing & Utilities 13,600 7.0%Information 1,600 0.8%Financial Activities 11,400 5.9%Professional & Business Services 25,100 12.9%Education & Health Services 29,300 15.2%Leisure & Hospitality 18,800 9.7%Other Services 6,000 3.1%Government 29,400 15.2%

1. Construction, Mining & Natural Resources 2. Manufacturing 3. Wholesale Trade 4. Retail Trade 5. Transportation Warehouse & Utilities 6. Information 7. Financial Activities 8. Prof. & Business Services 9. Education & Health Services 10. Leisure & Hospitality 11. Other Services12. Government

Lakeland MSA – Total Nonagricultural Employment (January 2013)

Source: Florida Agency for Workforce Innovation

Source: 2012 U.S. Bureau of Labor0

5000

10000

15000

20000

25000

30000

35000

1 2 3 4 5 6 7 8 9 10 11 12 13

Industry Sector Comparison

1990 Industry Sector 2011 Industry Sector

INDUSTRY SECTION COMPARISON 1990 2012

Florida’s High Tech Corridor, running along I-4 throughout Central Florida ranked 4th in Bright Labs survey analyzing job postings from Monster and Career Builder

in the 10 biggest tech hot spots in the U.S.

8

MAJOR EMPLOYERS

In 2012 Tampa-based Sykes Enterprises announced that

they would be bringing more than 600 new jobs to Lakeland

as they occupied the former 92,000 square foot

FedEx National LTL office facility located on Griffin Road.

Employer Business Number of Jobs

Publix Super Markets, Inc Supermarkets (stores & warehouse) 6,644Lakeland Regional Medical Center Hospital 4,540GEICO Insurance 2,018Watson Clinic Medical Clinic 1,500Sykes Teleservices 1,200GC Services Teleservices 1,000Rooms To Go Furniture Distributor 900Summit Consulting Insurance 654Saddle Creek Corporation Trucking & Logistics 625Stryker Healthcare 600 Manufacturing

Publix Super Markets, Inc. Deli, Dairy & Bakery 1,419Key Safety Systems Air Bag Manufacturing 580McDonald Construction Corp. Construction 400Country Hearth Bread Bakery 340Pepperidge Farm Bakery 313The Ledger Publishing Company Newspaper 284Tampa Maid Foods Shrimp Processing 260Carpenter Company Insulation 235JBT FoodTech Citrus Processing Machinery 190Keymark Aluminum Extrusions 175 Government

City of Lakeland Government 2,600

9

20,000  

25,000  

30,000  

35,000  

40,000  

2003   2004   2005   2006   2007   2008   2009   2010   2011   2012  

Average  Annual  Wage  

WAGES & INCOME

2012 AVERAGEANNUAL WAGE

2012 AVERAGE ANNUAL WAGE BY INDUSTRY$36,660 Industry Annual Wage

Public Administration $40,300

Agriculture, Forestry & Fishing $29,380

Construction $37,596

Manufacturing $47,112

Wholesale Trade $51,012

Retail Trade $25,636

Transportation & Warehousing $39,884

Utilities $71,396

Information $45,520

Finance & Insurance $46,800

Real Estate & Rental Leasing $31,304

Professional, Scientific Services $46,332

Management of Enterprises $60,268

Administration & Waste Services $26,052

Educational Services $36,192

Healthcare & Social Services $41,704

Arts & Entertainment & Recreation $29,900

Accommodations & Food Services $14,716

Other Services $30,992

2003 $30,2772004 $31,3872005 $31,9282006 $33,5922007 $35,568

2008 $36,9202009 $37,3562010 $37,9392011 $37,1852012 $36,660

PER CAPITA PERSONAL INCOMEYear Lakeland Florida2002 $25,106 $30,4622003 $26,004 $31,2422004 $27,965 $33,4632005 $29,833 $35,4982006 $31,090 $37,9962007 $31,838 $39,2562008 $32,433 $39,9582009 $31,511 $37,3872010 $31,998 $38,2222011 $33,447 $39,636

Source: Bureau of Economic Analysis (BEA)Per Capita Income by MSA

Source: Florida Research & Economic Database 2012

10

The U.S. Department of Labor Bureau of Labor and Statistics showed a 5.78 % increase in employment growth and a 2.91 % increase in wage growth for STEM jobs in

Lakeland MSA for 2012.

TAX INFORMATIONGeneral Information The tax laws in Florida are advantageous both to industry and to individuals. There is no state personal income tax, no state ad valorem tax on real or tangible personal property, no inventory tax and no inheritance tax. This is indicative of Florida’s favorable tax climate – which is lower than most other southeastern states.

Ad valorem rates in Lakeland and Polk County compare favorably with taxes in any other section of the United States. The City of Lakeland has one of the lowest operating millages in the state at 4.6644.

State Sales Tax Florida has a 6% state sales tax. Exemptions include food and drugs, machinery and equipment for new businesses, and research and development equipment manufactured and used by a firm doing the research and development. Lakeland/Polk County has an additional 1% local sales tax as of January 2005.

Corporate Income TaxFlorida corporate income tax liability is computed using federal taxable income, modified by certain Florida adjustments, to determine adjusted federal income. A corporation doing business within Florida may apportion its total income. Adjusted federal income is apportioned to Florida using a three-factor formula. The formula is a weighted average, designating 25 percent each to factors for property and payroll, and 50 percent to sales. Non-business income allocated to Florida is added to the Florida portion of adjusted federal income. An exemption of up to $5,000 is subtracted to arrive at Florida net income. Tax is computed by multiplying Florida net income by 5.5 percent.

Communications TaxBusinesses providing communications services are required to register to collect and remit communications services tax. Communications services include telecommunications, cable, direct-to-home satellite, and related services. This definition encompasses voice, data, audio, video, or any other information or signals, including cable services that are transmitted by any medium.

Homestead Exemption On January 29, 2008 Florida voters approved an amendment to the Constitution allowing for a statewide reform of Florida’s existing Homestead Exemption criteria. This reform, designed by the Florida Legislature to provide property tax relief to homestead-exempted homeowners, owners of second homes, rental property owners and business owners provides four significant changes to the previous exemption.

Expanded Homestead Exemption: Increase the current $25,000 Homestead Exemption by an additional $25,000 except on school board taxes.

Portability: Allows Homeowners to transfer up to $500,000 of their Save Our Homes Assessment Limitation benefit to the new homestead.

Cap on Non-Homestead Property: The assessed value for all other properties without a homestead exemption will be limited to a maximum of 10% a year.

Tangible Personal Property Exemption: Businesses will be eligible for a $25,000 exemption on equipment such as computers, office furniture and fixtures.

11

Florida ranks 5th in the National

Tax Foundation’s State Business Tax Climate Index for

2013

TAX INFORMATION

Polk County 6.8665 School Board 7.492*Parks MSTU 0.4219*Library MSTU 0.2109Auburndale 4.2657Bartow 3.9962Davenport 7.75Dundee 7.6495Eagle Lake 7.6516Fort Meade 5.6484Frostproof 7.8209Haines City 7.99Highland Park 9.9759Hillcrest Heights 0.3075Lake Alfred 7.589Lake Hamilton 8.2117Lakeland 4.6644Lake Wales 8.5119Mulberry 8.9Polk City 8.6547Winter Haven 5.79

*MSTU's are paid by all residential taxpayers of unincorporated Polk County

Bradenton 5.4356Clearwater 5.155Daytona Beach 6.5734Ft. Myers 8.776Ft. Lauderdale 4.1193Gainesville 4.4946Hollywood 7.4479Kissimmee 4.6253Lakeland 4.6644Miami 7.571Orlando 5.65Pensacola 4.2895Plant City 4.7157Sarasota 3.3525St. Petersburg 6.7742Tallahassee 3.7Tampa 5.7326West Palm Beach 7.1Winter Haven 5.79

TAX SUMMARYCorporate Income Tax 5.50%

Sales Tax 7.00%

Gross Receipt Tax 2.37%

Unemployment Tax (varies) 2.70%

Communication Services Tax 7.03%

Intangible Tax - 1 mill per $1000 of accessed valuation

Countywide 2012Millage Rates

Statewide 2012Operating Millage Rates

12

EDUCATIONSchool 2012/11 2011/10 2010/09 2009/08 2007/08 2007/06 2006/05 2005/04

Harrison 100.00% 100.00% 100.00% 100.00% 100.00% 98.50% 100.00% 100.00%Lakeland 83.30% 87.50% 87.27% 84.50% 88.70% 82.00% 81.60% 89.80%George Jenkins 88.70% 87.50% 90.63% 86.20% 87.70% 90.80% 88.80% 88.40%McKeel Academy 94.60% 95.10% 93.26% 96.20% 100.00% 97.20% 99.00% 93.30%Lake Gibson 76.90% 79.20% 86.40% 82.30% 83.90% 71.60% 82.40% 81.50%Kathleen 66.70% 69.50% 72.51% 70.00% 71.70% 75.10% 76.80% 71.10%PCC Collegiate 100.00% 98.20% 96.85% 98.80% 97.60% 98.00% 100.00% 98.00%Tenoroc 66.00% 71.60% 73.90% N/A N/A N/A N/A N/ALakeland MSA 82.65% 83.87% 86.38% 82.70% 86.00% 83.17% 85.50% 84.90%Polk County 67.60% 73.90% 73.24% 71.60% 73.60% 68.80% 70.50% 71.60%Florida 74.50% 80.10% 79.00% 78.60% 75.40% 71.00% 71.90% 71.60%

Public School Graduation Rates

Population Age 25+ Estimate %High school graduate 23,108 34.6%Some College, no degree 13,366 20.0%Associates degree 5,458 8.2%Bachelor's degree 10,283 15.4%Graduate or professional degree 5,394 8.1%

EDUCATIONAL ATTAINMENT IN LAKELAND

SECONDARY & POST-SECONDARY EDUCATION ENROLLMENTPublic/Private Colleges and Universities Estimated EnrollmentSoutheastern University 3,069Florida Southern College 2,429University of South Florida 4,229Webster University 200Polk State College (All Campuses) 17,116Polk State College (Lakeland Campus) 8,264 Proprietary Colleges and Universities Everest University 845Keiser University 1,079 Trade and Technical Schools Florida Career Institute 155Travis Technical Center 1,200

13

Florida Southern College and Southeastern

University were ranked #4 and #49 respectively

in the 2013 U.S. News and World Report regional ranking for Colleges in

the south.

ECONOMIC INCENTIVES & REDEVELOPMENTFlorida’s Enterprise Zone Program was created to provide the necessary means to assist local communities, their residents, and the private sector in creating greater economic activity in distressed areas and to provide jobs for residents of such areas. An Enterprise Zone is a specific geographic area targeted for economic revitalization. Designed to encourage economic growth and investments in the City’s urban core, the program offers tax advantages and incentives to businesses and property owners located within the Enterprise Zone.

Enterprise Zone Jobs Tax Credit (Corporate Income Tax) Allows a business located within the Enterprise Zone to take a corporate income tax credit for 20 percent of wages paid to new employees who reside within the Enterprise Zone. A business must create at least one new job to be eligible.

Enterprise Zone Jobs Tax Credit (Sales and Use Tax) Allows a business located within the Enterprise Zone to take a sales and use tax credit for 20 percent of wages paid to new employees who reside within the Enterprise Zone. A business must create at least one new job to be eligible.

Enterprise Zone Property Tax Credit (Corporate Income Tax) New or expanded businesses located within the Enterprise Zone are allowed a credit against Florida corporate income tax equal to 96% of ad valorem taxes paid on the new or improved property.

Sales Tax Refund for Building Materials A refund is available for sales taxes paid on the purchase of building materials used to rehabilitate real property located in the Enterprise Zone. Both businesses and residents are eligible for this incentive that refunds up to $5,000 of the sales tax paid for building materials. Limit one refund per parcel of property.

Sales Tax Refund for Business Machinery and Equipment A refund is available for sales taxes paid on the purchase of certain business property, which is used exclusively in the Enterprise Zone for at least 3 years. This incentive refunds up to $5,000 of the sales tax paid for purchases of at least $5,000 for machinery and equipment used in the Enterprise Zone.

Community Contributions Tax Credit Program Allows businesses a 50% credit on Florida corporate income tax, insurance premium tax, or sales tax refund for donations made to local community development projects. Businesses are not required to be located in the Enterprise Zone to be eligible for this credit.

For more detailed information about these incentives visit the City’s website at www.lakelandgov.net or Enterprise Florida at www.floridaenterprisezones.com.

FINANCIAL INCENTIVES OFFERED IN LAKELAND’S ENTERPRISE ZONE

Additional Economic Development Incentives Qualified Industry Tax Refund Program (QTI)Quick Response Training Program (QRT)Economic Development Transportation Fund (Road Fund)Economic Development Impact Fee Mitigation (EDIFM) Incumbent Worker Training Program (IWT)Urban Job Tax CreditPolk County Economic Development Ad Valorem Tax Exemption Program

14

PROVIDENCE RO

AD

KATHLEEN ROAD

LINCOLN AVENUE

MARTIN LUTHER KING JR. B

LVD.

W . MEMORIAL BLVD.

1OTH ST.

GEORGE JENKINS BLVD.

W. MAIN ST.

E. MEMORIAL BLVD.

ARIANA STREETARIANA STREET

GRIFFIN ROAD

GARY RD.

E. MAIN ST.

LAKE PARKER DRIVE

BELLAVISTA

LAKE PARKER

LAKEMO RTON

LAKE BONNY

LAKEHOLLINGSWORTH

LAKEHUNTER

LAKEBONNET LAKE

WIRE

LAKEMIRROR

LAKEBEULAH

ORANGE ST.

W. LIME ST.

E. LEMON ST.

SIKES BLVD.

WABASH AVENUE

WABASH AVENUE

LAKELAND HILLS BLVD

.

N. FLORIDA AVENUE

S. FLORIDA AVENUE

INGRAHAM AVE.

HOLLINGSWORTH

SUCCESS AVE.

LAKE PARKER AVE.

CR 582 (GRIFFIN RD)

SLEEPY HILL RD

US 98

LAKE PARKER

LAKE HOLLINGSWORTH

LAKE BONNY

LAKEBONNET

LAKEHUNTER

LAKE MO RTON

LAKE MIRROR

LAKEWIRE

LAKEBEULAH

MALL HILL DR

MALL HILL RD

KATHLEEN RD

ROBSON ST

N FLORIDA AV

GRANADA ST

(LAKELAND HILLS BLVD)

E LAKE PARKER DR

BELLA VISTA ST

W TENTH ST TENTH ST

PROVIDENCE RD

BELLA VISTA ST

KATHLEEN RD

FIFTH ST

N WABASH AV

MARTIN LUTHER KING BLVD

MASSACHUSETTS AV

GARY RD

E MAIN ST

MASSACHUSETTS AV

N FLORIDA AV

PARKER ST

LAKE PARKER AV

MEMORIAL BLVD

WABASH AV

GEORGE JENKI

NS BLVD

OLIVE ST

W MAIN ST

LIME STLIME

ST

ORANGE ST

BARTOW RD INGRAHAM AV

PALMETTO ST HOLLINGSWORTH RD

MCDONALD ST

FLORIDA AV

MISSOURI AV

SOUTH BLVD

W HIGHLAND ST / GREENWOOD ST

S WABASH AV

SIKES BLVD

HARDEN BLVD

ARIANA ST

BEACON RD SYLVESTER RD

NEW JERSEY RD

Midtown CRA

Downtown CRA

Dixieland CRA

REDEVELOPMENT & ECONOMIC INCENTIVESLakeland Community Redevelopment AgencyThe City of Lakeland is on a course of constant change and improvement. Many of the major changes occurring within the “core” of our city are as a direct result of activities of the Lakeland Community Redevelopment Agency (CRA). The CRA works in concert with the City of Lakeland to rebuild and revitalize many of our more challenged neighborhoods. The goal of the CRA is to continue to build and strengthen the heart of our city by providing the appropriate infrastructure and incentives for new and renewed property investment.

OverviewThe City of Lakeland has four CRA target areas, or CRA districts. They are Downtown which was established in 1977, Dixieland and Mid Town which were created in 2001, and Williams which was created in 2002. Each of these areas are dependent taxing districts established by the local government for the purpose of carrying out redevelopment activities that include reducing or eliminating blight, improving the tax base, and encouraging public and private investments in the CRA.

OrganizationThe City Commission is the official Community Redevelopment Agency for Lakeland and each specific redevelopment area operates under the leadership of an Advisory Board.

15

Projects and FundingCRA projects must serve a public purpose and must address concerns raised in the adopted redevelopment plans for each area. Possible CRA programs include street and streetscape improvements, park improvements, development of infill housing, recruitment of new businesses and partnership with job-training and placement services.

CRA projects are funded by “tax increment financing”which works as follows: the value of real property in a redevelopment area is determined on a fixed date; as the value of the real property appreciates, the tax revenue on the appreciated portion of the value (the increment) is set aside for CRA projects; the City and County continue to collect the tax revenue on the original real property value. Most programs are designed to leverage tax increment by encouraging private developers to invest in CRA districts.

Mid Town Downtown Dixieland

Please visit www.ldda.org and www.lakelandcra.net for additional information.

HOUSINGHOUSING IN LAKELAND

EXISTING HOME SALESIN LAKELAND

Median Home Age 35 Average Sales Price $118,185 Home Appreication 0.33%Home Ownership Rate 56.80%Renter Occupied 43.20%Homeowner Vacancy Rate 4.10%Renter Vacany Rate 11.90%Average Monthly Rent $770 Millage Rate 4.6644

Year Units Average Price2003 2883 $119,1622004 2938 $133,4402005 3676 $175,2242006 3371 $196,2902007 2233 $192,8422008 1857 $160,3722009 2357 $126,568 2010 2421 $115,0752011 2456 $106,090 2012 2817 $118,185

0  500  

1000  1500  2000  2500  3000  3500  4000  

2003   2004   2005   2006   2007   2008   2009   2010   2011   2012  

Housing  Sales  in  Lakeland  

$0

$50,000

$100,000

$150,000

$200,000

$250,000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Housing Prices in Lakeland

HOUSING SALES IN LAKELAND

HOUSING PRICES IN LAKELAND

16

Business Insider online selected

Lakeland 2nd on its list of the

nation’s 15 best housing markets for

the next five years with a projected

10.2 % annual growth rate for home

prices from 2012-2017.

CONSTRUCTION & DEVELOPMENTSINGLE FAMILY PERMITS

COMMERCIAL/INDUSTRIALSQUARE FOOT PERMITTED

Year Permits Permit Valuation2003 257 $34,200,8062004 380 $49,241,7802005 544 $179,996,9572006 544 $99,101,7672007 458 $107,385,621 2008 252 $55,438,4882009 144 $29,771,7332010 142 $30,467,000 2011 115 $25,139,223 2012 73 $15,959,510

Year Warehouse/Industrial Commercial Office Commercial Retail2003 139,373 113,486 155,6072004 1,537,656 122,057 543,7172005 456,816 81,231 447,5962006 1,047,852 190,472 443,8462007 926,792 92,825 324,0512008 24,446 103,447 97,5572009 76,000 101,517 3,2152010 103,482 81,857 18,0462011 890,718 11,522 50,0312012 192,409 61,996 132,887

0

200

400

600

800

1000

1200

1400

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Residential Construction Units

Series1 Series2

RESIDENTIAL CONSTRUCTION UNITS

SINGLE FAMILY MULTI-FAMILY

$0 $100,000,000 $200,000,000 $300,000,000 $400,000,000 $500,000,000 $600,000,000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Total Permit Valuation TOTAL PERMIT VALUATION

17

Lakeland Ranked 8TH on Realtor.com’s

List of Top 25 Turnaround Towns

in the U.S.in the 4TH Quarter

of 2012.