demand & supply group members: joel shreya jway darrel wei xuan jing wen
Post on 21-Dec-2015
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TRANSCRIPT
What
• A tablet computer announced by Apple Computer, Inc
• It uses a virtual keyboard for text input and runs most iPhone apps.
RELEASE
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Apple began taking pre-orders for the iPad from U.S. customers on March
12, 2010
The Wi-Fi + 3G version was released on April 30.
1st Day300000
May 3, 2010 1million
May 31, 2010 2million
June 22 2010 3million
September 30 2010 further 4.2 million
Financial Conference Call, Steve Jobs announced that Apple had sold more iPads than Macs for the Fiscal Quarter.
Determination of $O Producer
O ProductivityO Target profit
O Consumer
O EconomyO Price of
substitutes
Producer
• Better state of technology
• Number of iPads produced/unit time
increases
• Efficiency or productivity increases
• Cost of unit will decrease
• (and vice-versa)
Productivity
An ExampleO Japan
O Major producer of iPad partsO Recent earthquake and tsunamiO Threaten suppliesO Cause producers to decrease
ProductivityO Result in price to increase
Producer
• Producers are profit-driven
• Set prices where they can earn a profit
• Will adjust prices according to the %
profits they want to earn
Target Profit
Consumer
• Changes in consumers’ income(either increase
or decrease)
• Directly proportional to demand for iPads
• Will cause producers to supply accordingly
• Hence determines price accordingly
Economy
Consumer
• Compare prices of the different goods
• Prices compared in terms of monetary and taste and preference
• Egs Samsung Galaxy Tab, Acer’s Android Tablet
Price of Substitutes
RelationO Add to the added value of the iPad O Results in an increased cost of the
iPad whether directly or indirectlyO Appealing to the taste of the
consumer, thereby increasing the demand for iPads
Recent DevelopmentsO Technological
O SubstitutesO Eg Samsung Galaxy Tab
O EnvironmentalO Recent catastrophe in Japan