deliverable d3 - age platform

21
AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the European Commission. DELIVERABLE D3.7 Beneficiary AGE Platform Europe Specific Agreement AGEWP2019 844679 Programme REC-NETW-OG-2018 Work Package WP3 Type of deliverable Other Dissemination level Public Actual date of delivery 19 December 2019 Title of deliverable Awareness Campaigns 1. Description of the deliverable This deliverable aims to report on the various awareness raising campaigns conducted by AGE in 2019. For each of the campaigns, the present report: gives an overview of AGE campaignsambition and activities, presents the material developed for their purpose, and assesses the impact of AGE campaigning activities both in terms of outreach and engagement of the campaign messages. The deliverable covers, first and foremost, the human rights campaigns carried out as a joint effort with other NGOs to build the case for a new United Nations instrument on the rights of older persons. This awareness raising effort was building up on the achievements of the 2018 #AgeingEqual campaign that was showing the harmful effects and pervasive nature of ageism. In a second part, the deliverable outlines AGEs contributions to campaigns for better accessibility and age-friendly environments, in coordination with other civil society organisations such as the European Disability Forum (EDF), the European Consumer Voice in Standardisation (ANEC), the European Covenant on Demographic Change and the World Health Organisation (WHO) Global Network of Age-Friendly Cities and Communities. Ref. Ares(2019)7830578 - 19/12/2019

Upload: others

Post on 18-Dec-2021

2 views

Category:

Documents


0 download

TRANSCRIPT

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

DELIVERABLE D3.7

Beneficiary AGE Platform Europe

Specific Agreement AGEWP2019 844679

Programme REC-NETW-OG-2018

Work Package WP3

Type of deliverable Other

Dissemination level Public

Actual date of delivery 19 December 2019

Title of deliverable Awareness Campaigns

1. Description of the deliverable

This deliverable aims to report on the various awareness raising campaigns

conducted by AGE in 2019. For each of the campaigns, the present report:

• gives an overview of AGE campaigns’ ambition and activities,

• presents the material developed for their purpose, and

• assesses the impact of AGE campaigning activities both in terms of outreach

and engagement of the campaign messages.

The deliverable covers, first and foremost, the human rights campaigns carried out

as a joint effort with other NGOs to build the case for a new United Nations

instrument on the rights of older persons. This awareness raising effort was building

up on the achievements of the 2018 #AgeingEqual campaign that was showing the

harmful effects and pervasive nature of ageism.

In a second part, the deliverable outlines AGE’s contributions to campaigns for better

accessibility and age-friendly environments, in coordination with other civil society

organisations such as the European Disability Forum (EDF), the European

Consumer Voice in Standardisation (ANEC), the European Covenant on

Demographic Change and the World Health Organisation (WHO) Global Network of

Age-Friendly Cities and Communities.

Ref. Ares(2019)7830578 - 19/12/2019

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

FYI, the campaign material developed for the engagement of our members and older

persons in the European Parliament elections is presented in a separate deliverable

(see D3.8).

2. Key outcomes

AGE awareness campaigns 2019 confirmed the importance of campaigning as a

strategic instrument for social change, complementary and supportive of AGE’s core

advocacy work. We develop campaigns as tools that use the power of personal

stories to help identify shared collective challenges and reveal unconscious

prejudices. Campaigns also include calls for actions in order to initiate a social

change. The involvement of grassroots organisations is critical to ensure the success

of our campaigns and significantly contribute to AGE’s advocacy work.

The capacity of our members to participate in AGE’s campaigns is growing, as well

as that of our partners (including those who are not necessarily acquainted with our

policy dossiers or the challenges faced by older persons). This growing

responsiveness is the result of several calls for actions supported by campaign

material and toolkits for engagement developed by the secretariat.

The annual external evaluation of AGE’s work by our peer social and non-

discrimination NGOs concluded that “the anti-ageism campaign [Ageing Equal] is

very positive, most interviewees considering that it was a very interesting campaign,

innovative and important/useful to bring attention on the issue of ageism” – for more

information see the deliverable D1.1. Report on external evaluation

Overall, AGE’s online visibility is growing as shown in the comparative table below

for the periods from the 1st September to the 15th December for the past three years.

Table 1 - Evolution of visits on AGE's websites

age-platform.eu ageing-equal.org launched on 1st Oct.

2018 for 10 weeks and in Oct 2019

around International Day of Older

Persons

Users* Sessions** Users Sessions

2017 9.7K 14K n.a. n.a.

2018 16K 22K 6.1K 9.4K

2019 26K 32K 4.3K 5.3K

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

* Website users = Users who have initiated at least one session during the date range.

** Website sessions = Total number of Sessions within the date range. A session is the period time a

user is actively engaged with the website.

2.1. Key outcomes from human rights campaigns

Around the 10th session of the Open-Ended Working Group (April 2019)

A specific campaign and communication plan were devised around the 10th session

of the United Nations (UN) Open-Ended Working Group on Ageing (OEWG)1. The

objective was to take opportunity of this high-level meeting with UN member states

to shed light on the challenges posed to the enjoyment of human rights in older age

and thus contribute to build the case for a new UN instrument on the rights of older

persons. Among the key outcomes, we note:

• The consolidation of AGE’s position as a key NGO in the field of the

promotion and protection of human rights in older age. This position is

recognised within GAROP – the global alliance of NGOs as well as other

parties attending the OEWG, be it UN Member States, National Human Rights

Institutions, or others like the World Health Organisation.

• The steady improvement of NGOs’ capacity, in particular AGE member

organisations, to adopt a human-rights approach in their advocacy work.

• The development of contacts with UN Member States on the occasion of

informal meetings besides the 10th session of the OEWG, side events (well-

attended by State representatives), and social media interaction.

• A further improved understanding of the need to protect and promote

human rights in older age, thus helping to build the case for a new UN

instrument on the rights of older persons.

The above outcomes are the results of several capacity-building, training and

communication efforts of AGE over the past years and are certainly not the result of

campaigning only. Yet, for the first time, AGE dedicated resources for a wider

communication effort around the 10th session of the OEWG. These resources were

1 AGE’s content related activities are reported in D2.2 and D2.8

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

used to further explain (1) what is at stake in the United Nations and what is the

status of the discussions to AGE’s audience in Europe, and (2) what are the

challenged faced by older people in Europe to the participants in the OEWG in New

York.

Consistently with the educational efforts underpinning the #AgeingEqual campaign

2018, we took the opportunity of our participation in the 10th session of the OEWG to

explain in plain language how older persons can be faced with human rights denials

on the ground of age. We used AGE website, monthly newsletters and social media

as the main channels for information before, during, and after the OEWG session of

April 20192. The live-tweeting experience also showed some positive results to

engage with participants in the OEWG, including States, who were reacting to AGE’s

posts.

Two side events to the UN OEWG were also organised3 by AGE to allow for further

discussions on issues that seemed core to our network. One was dedicated to the

topic: “Ageism: where are we, what is next?” and was organised in partnership with

the representation of the European Union in the UN, the World Health Organisation,

HelpAge International and Equinet. The other side event focused on “Exploring the

normative elements of the right to autonomy and independence” and was organised

in partnership with HelpAge International and the National Association of Community

Legal Centres Australia. These two events where well attended including by several

States’ representatives.

AGE also delivered a presentation about campaigning building on the example of the

2018 #AgeingEqual campaign at the pre-OEWG meeting of the Global Alliance for

the Rights of Older People (GAROP). The discussions confirmed that campaigning

could indeed be further investigated as a tool to support advocacy and promote older

people’s human rights within the OEWG.

The above activities resulted in a sharp increase of AGE’s online visibility around the

OEWG session in New York (15 to 18 April 2019), as shown in the figures below.

2 See Annex 1 – Communications around the OEWG10

3 See Annex 2 – Side events to the OEWG10

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

Figure 1 - Number of impressions* on Twitter between 1 March and 31 May 2019

* Impressions on Twitter is a total tally of all the times a Tweet has been seen.

Figure 2 - Top tweets between 1 March and 31 May 2019

The above activities and outcomes confirmed that AGE could seek to gather

testimonies and real-life experiences from the grassroots, to both illustrate AGE’s

positions at the OEWG around a specific focus area and draw attention of civil

society at large, including media, on human rights violations in older age.

Around the International Day of Older Persons (October 2019)

The 2018 #AgeingEqual campaign carried some results still in 2019 with invitations

to share opinions, respond to interviews or contribute to events to present the

campaign like in Bilbao, Spain (14 February), to talk about the global movement

against ageism like in Nîmes, France (25 September) or discuss “Campaigning: The

best way to address ageism?” with the IFA webinar (27 March). Building on the

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

success of the 2018 edition and the growing movement of anti-ageism activists, AGE

conducted a mini-campaign for a week between 30th September and 6th October to

mark the International Day of Older Persons (1st October) .

Objectives and outputs

A campaign plan was devised to define its objectives, targets, key messages, tone

and timeline. If the #AgeingEqual campaign started in 2018 with the ambition to raise

awareness of the issue of ageism as the main obstacle to fully enjoy human rights in

older age, the 2019 edition was shaped as a call for action to challenge the

phenomenon by sharing alternative images and stories to the way older persons and

ageing are usually perceived in our societies.

The 2019 #AgeingEqual campaign focused on breaking down the stereotypes of

older people as passive and dependent through visible activism by older persons

themselves. The campaign preparation and mobilisation resulted in the following:

• A campaign plan aligned with that of HelpAge International in order to ensure

coherence between our messages and increase our impact;

• A campaign toolkit intended to AGE members, partners and campaign

supporters (disseminated on the campaign website and with a newsflash to

AGE members) and a social media guide with tips and draft posts;

• An updated version of the #AgeingEqual campaign website, in particular the

homepage, the presentation of the campaign, the call for action, and partners;

the blog, testimonies, and good practices sections also gained content (+20

new items since September) as responses to our call for action were arriving;

• A press release issued on 30 September 2019 entitled “Europe must head the

way toward Age Equality” referring to AGE campaign and calling for EU action

in the framework of the International Day of Older Persons which theme for

2019 was: “The Journey to Age Equality” in support to the SDG #10 (Reduced

Inequalities);

• An updated presentation of the #AgeingEqual campaign on AGE website and

regular posts on AGE social media accounts4.

4 See Annex 4 - Communications for the 2019 #AgeingEqual campaign

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

Outreach and outcomes

While the 2019 campaign lasted a week only (in comparison to 10 weeks in 2018), it

reached out to 4.300 individuals who visited the campaign website. It was also

referenced on the website and social media of several of our members and partners,

including by the highest institutions such as the United Nations.

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

AGE social media also gained visibility over the period as shown below.

Figure 3 - Number of impressions on Twitter between 1 September and 30 November 2019

Figure 4 - Top tweets between 1 September and 30 November 2019

This 2019 edition contributed to further collect quality content (research findings, but

even more: testimonies and life stories) in a single repository – the ageing-equal.org

website – that will remain accessible even now that the campaign is closed. It also

gave the opportunity to our members to team up in a joint European-wide effort and

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

publicly rally the same messages below. Indirectly, this campaign was again the

opportunity to invite our partners and fellow non-discrimination NGOs to reflect on

their own ageing communities, and thus consider the intersectionality between age

discrimination and other grounds of discrimination.

This year’s campaign which tried to debunk stereotypes around older age and

ageing with the dissemination of alternative portraits and stories of older Europeans

will hopefully contribute to the wider effort to change the narrative about later life and

promote a more positive image of older persons.

Around the International Human Rights Day (10 December 2019)

Given the human rights approach AGE is taking to all its policy dossiers, the

International Human Rights Day celebrated every year on 10th December was also a

perfect opportunity to raise awareness of the new European Commission taking

office in December on the importance to protect human rights in older age too. AGE

initiative contributed to the wider effort coordinated by the Fundamental Rights

Agency (FRA) to spread the message that every day should be human rights day.

A press release focusing on equality and human rights was issued on 9th December

including clear policy recommendations intended to the European Commission, in

particular the new Commissioner for Equality Helena Dalli. The real-life stories

illustrating the press release were used to catch the attention of a wider audience on

social media on human rights day5, with quotes and pictures of older persons

showing how ageism has had an impact on different aspects of their lives. The most

successful story was that of Sue, 60 who was diagnosed with HIV/AIDS after her ex-

lover died from the disease. The tweet was seen by more than 1.000 people.

2.2. Key outcomes from age-friendly environment campaigns

In 2019, AGE campaigns also supported our advocacy work in relation to age-

friendly environments. “Age-friendly environments” is a topic where AGE is clearly

leading civil society movement in the EU and our action helps raise awareness at

5 See Annex 5 - Twitter analytics and banners for Human Rights Day 2019

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

EU, national and local levels. Beyond the punctual campaigns related to specific

advocacy activities and policy dossiers (such as the European Accessibility Act –

see below), awareness-raising campaigns for age-friendly environments are mainly

carried out through the participation of AGE in two global networks actively

communicating around age-friendly environments: the World Health Organisation

(WHO) Global Network of Age-Friendly Cities and Communities, and the European

Covenant on Demographic Change.

Building the capacity of our members to campaign

while the European Accessibility Act is transposed at national level

Because the European Accessibility Act (EAA) was formally adopted in March 2019

and published in the Official Journal in June 2019, there was limited time and we had

to focus our campaigning effort. As reported back in a separate deliverable D2.10,

AGE essentially encouraged its members to join a webinar given by the European

Disability Forum (EDF) since most of the work will now be taking place at national

level to monitor and influence the transposition of the directive into national law. AGE

will also continue to work in close collaboration with the European consumer voice in

standardisation (ANEC) to provide input in relation to the future standardisation

mandate related to the EAA. In the field of digital financial services which fall under

the scope of the EAA, AGE contributed an article to raise awareness of the risk of

exclusion resulting from the lack of accessibility of digital retail financial services.

The WHO upcoming Decade on Healthy Ageing

In 2019, most of AGE work focused on the WHO proposal for a Decade of Healthy

Ageing: articles were published on AGE website and in our monthly newsletter, a

contribution was provided to the WHO (see D2.10), an oral and a written contribution

were made during the Regional Committee of WHO Europe (Copenhagen, 15-19

Sept. – see D2.10), and information was shared during AGE Task Force meetings

(cf. D2.1).

The aim of these different initiatives was to raise awareness of the different health

ministries to ensure their strong support to this proposal during the World Health

Assembly of May 2020. AGE is also promoting these initiatives towards relevant

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

stakeholders, including EU institutions, during bilateral meetings to start paving the

way for the launch of the Decade in October 2020.

At this stage, it is difficult to measure the impact of this work. One concrete example

though is the participation of AGE to the work of the ADVANTAGE JA – a joint action

dedicated to the prevention of frailty (gathering 33 partners including a number of

national public health institute and ministries). AGE was invited to react to the draft

“Frailty Prevention Approach” and its call to include a clearer link to the work of the

WHO around age-friendly environments and the Decade of Healthy ageing has been

heard. AGE is also more and more invited to events and advisory board projects

related to this issue.

AGE driving the work of the European Covenant on Demographic Change

A important part of our work in 2019 was also dedicated to strengthening the back

office of the Covenant on Demographic Change’s website which was facing a

number of issues: from May to July 2019, work was conducted to improve it and

ensure its mid-term sustainability. The content of the website was also updated6 and

specific information was shared with the Covenant members on key events and

initiatives (such as the WHO Decade of Healthy Ageing). The Covenant was also a

key partner in the event organised during the European Week of Regions and Cities

on healthy ageing in cities (cf. D2.6).

Finally, the work of the Covenant focused on improving relationships with its

members: a survey is on-going to better understand the potential needs of the

members in relation to study visits (in partnership with AFEdemy) and a strategy is

under development with a fundraising strategy to provide to the Covenant the

relevant financial means to increase its capacity to deliver common interest work on

demographic challenge and exchange of good practices at local/regional levels

across the EU.

6 See Annex 6 - Update of the website of the European Covenant on Demographic Change

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

2.3. Key outcomes of other joint campaigns

The 10th anniversary of the European Day of Solidarity Between Generations

2019 was also a key date for the European Day of Solidarity Between Generations

that celebrated its 10th anniversary! In line with the intense communication effort

already carried out in mid-April around the Open-Ended Working Group to shed light

on the specific challenges older persons face when it comes to fully enjoying their

human rights (see above), 29 April promoted intergenerational contacts and

solidarity as the best way to combat ageism.

Tips and tools for campaigning around that date were shared with AGE members in

a newsflash entitled “Giving the fight against ageism a new boost in April!” sent on

2nd April 2019. The dedicated page on AGE’s website was updated with a bit of

history about that EU Day and resources to contribute.

On 29 April 2019, AGE called for more contacts between generations to overcome

the barriers that are segregating age groups from one another. Some of those posts

were very successful both on Twitter and Facebook (see figures below). This

Facebook post reached 3.700 individuals on 29 April while the total post reach for a

month is usually around 2.000 individuals.

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

Figure 5 - Successful Facebook post on 29 April 2019

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

Figure 6 – Successful* tweets posted on 29 April 2019

* The first number on the left column indicates the number the tweet was seen (Impressions), the

middle column indicates the number of times a user has interacted with the tweet (Engagements), the

right column indicates the number of engagements divided by the number of impressions.

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

3. Prints of relevant proofs

ANNEX 1 – Communications around the OEWG10

Prior and after the OEWG, AGE published on its website the following:

• (16 Jan 2019) Making 2019 a key milestone towards a Europe for all ages

• (12 Mar 2019) Human rights in older age: AGE responds to United Nations consultation

• (10 Apr 2019) Talking to this 54-year-younger lad, and what might follow next

• (09 May 2019) Europe must do more at United Nations to promote the rights of older people

On site, AGE mainly kept its partners and followers informed through social media (mainly through

live-tweeting and the publication of wrap-up videos after each day both on Facebook and Twitter). We

maintained, as much as we could, a jargon-less language. Some of the most striking Twitter threads

are listed below:

• Panel and discussions on education in plenary (1/2)

• Panel and discussions on education in plenary (2/2)

• AGE contribution to the #OEWG10 in relation to education

• Panel and discussions on social protection in plenary

• AGE contribution to the #OEWG10 in relation to social protection

• AGE contribution to the #OEWG10 discussions on normative elements

For the first year in 2019, we trying to include vlogging to our campaigning effort, to provide our

followers with short daily video summaries:

• Welcome word by AGE President, Vice-President and staff;

• Day 1 | Day 2 | Day 3 | Day 4 videos summaries by relevant staff;

• What Is Next, a short talk with Mrs. Amal Abou Rafeh from UN for Ageing.

AGE also issued three press releases reacting to the debates and European Union States’ positions:

• Human rights and ageing: European States open up at the United Nations

• Droits humains et vieillissement : la France frileuse aux Nations Unies

• Human rights and ageing: Europe must step up at United Nations

These press releases were sent to a limited number of selected journalists and press agencies. It

should be noted at this stage that media coverage is usually the result of long-term cooperation and

relations with journalists that are convinced of the good quality work of an organisation. Thus efforts in

maintaining privileged contacts should be sustained also in between the OEWG sessions.

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

ANNEX 2 – Side events to the OEWG10

“Ageism: where are we, what’s next?”

Taking advantage of the 50th anniversary of the first time the term “ageism” was coined in English,

and building on the recent research works carried out by several renown organisations in relation to

ageism, AGE organised – jointly with the European Union, the World Health Organisation, HelpAge

International and Equinet – a side event to the OEWG entitled “Ageism: where are we, what’s next?”.

The event was attended by 46 participants including 10 representatives of states.

The event built on the recent evidence published on the pervasiveness of ageism, its various forms

and the impact it has on the lived experiences of older age. It contributed to the ongoing effort to

further build the case of ageism as a major form of stereotyping, prejudice and discrimination, which

can lead to human rights violations. As we deconstruct ageism, it felt important to include in the event

a second part on how to bring about the necessary shift in our approach to get away from our ageist

mindsets and attitudes. This felt all the more necessary in the context of the OEWG that such a shift

could help rally supporters to promote human rights in older age.

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

“Exploring the normative elements of the right to autonomy and independence”

Normative elements define the way we understand rights. As the plenary sessions are corseted and

allow for little interaction, AGE organised a side event to discuss normative elements more in details,

together with HelpAge International and the National Association of Community Legal Centres

Australia. It received the support of the mission of the Republic of the Philippines to the UN.

The session, attended by around 25 participants, covered the area of autonomy and independence. It

reflected on the practical as well as legal implications of the right. Speakers highlighted the urgency to

recognise that people keep this right throughout their lives, including old age. One speaker, Rose

Gahire from Rwanda, elaborated on autonomy and independence in end-of-life and in access to

palliative care, while another, Claudia Mahler, from the German Institute for Human Rights,

commented on the links to care and support.

Participants highlighted the importance of raising awareness of normative discussions and building

civil society’s capacity to contribute to them. This reflected a general impression that inputs to

normative discussions – those of civil society and states – could benefit from further prioritisation in

upcoming sessions. This even though normative submissions increased this year compared to 2018.

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

ANNEX 4 – Communications for the 2019 #AgeingEqual campaign

Prior, during and after the campaigning week, AGE updated the following website pages:

• https://ageing-equal.org/

• https://ageing-equal.org/about/

• https://ageing-equal.org/take-action-against-ageism/

• https://ageing-equal.org/partners/

The following sections were also largely fed with new posts and articles (+20 new articles):

• https://ageing-equal.org/blog/

• https://ageing-equal.org/testimonies/

• https://ageing-equal.org/good-practices/

On social media, AGE promoted the contributions received with one Facebook post per day and

several tweets, inviting our partners, members and supporters to do the same:

(Facebook posts) 30 Sept. | 1st Oct. | 2nd Oct. | 3rd Oct. | 4th Oct. | 5th Oct. | 6th Oct. | 7th Oct.

(Twitter posts – most successful only)

• https://twitter.com/AGE_PlatformEU/status/1178689163157225473?s=20

• https://twitter.com/AGE_PlatformEU/status/1178593369251024896?s=20

• https://twitter.com/AGE_PlatformEU/status/1181118243576172544?s=20

• https://twitter.com/AGE_PlatformEU/status/1179009545827422209?s=20

The campaign was also referenced in several articles of AGE’s website:

• “Europe must head the way toward Age Equality”

AGE Press release for 1st October 2019

https://www.age-platform.eu/press-releases/europe-must-head-way-toward-age-equality

• “I’m ageing, just like you: How to ensure equality at all ages?”

AGE Special Briefing for the October newsletter

https://www.age-platform.eu/special-briefing/i%E2%80%99m-ageing-just-you-how-ensure-

equality-all-ages

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

ANNEX 5 – Twitter analytics and banners for Human Rights Day 2019

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

AGE work is co-funded by the Rights, Equality and Citizenship Programme of the European Union. The contents of

this document are the sole responsibility of AGE Platform Europe and cannot be taken to reflect the views of the

European Commission.

ANNEX 6 – Update of the website of the European Covenant on Demographic

Change (www.agefriendlyeurope.org)

• https://www.agefriendlyeurope.org/news - News - 32 news articles published in 2019

• https://www.agefriendlyeurope.org/events - Events - 23 events in the calendar in 2019

• https://www.agefriendlyeurope.org/library - Library (key resources and relevant EU projects) -

around 15 new links included

• https://ec.europa.eu/eusurvey/runner/0cdefd4a-ad8c-3352-3eec-30b34be29edd - Link to the

survey to the members about their needs on study visits