defining services for a service catalog

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Designing & Defining Services For Service Catalog Barclay Rae, Global Head of Services Brian Hendry, Service Development Manager

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To view this complimentary webcast in full, visit: http://forms.axiossystems.com/LP=289Faced with continued cost pressures, as well as growing business unit demand for new services and higher service levels, IT is about to make transformation. IT is having to align their services with the needs of the business, develop standardized process and improve overall internal customer satisfaction. Arguably the most important tool to deliver these demands is the Service Catalog.

TRANSCRIPT

Page 1: Defining Services for a Service Catalog

Designing & Defining Services For Service Catalog

Barclay Rae, Global Head of ServicesBrian Hendry, Service Development Manager

Page 2: Defining Services for a Service Catalog

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Agenda

Service Catalog – what is it?

What do we mean by services?

Services and offerings

Involving IT and our customers

How do we design and structure our services?

Page 3: Defining Services for a Service Catalog

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WindowsWindows WebWeb Web 2.0Web 2.0Green-ScreenGreen-Screen

Axios founded

assyst Classic launched

assyst Enterprise launched

Entry into the US market

Axios ranked #1 vendor in HDI 'Customer Experience' report

Expansion into Canada

Axios retains #1 vendor ranking in HDI 'Customer Experience' report

assyst launched on Java architecture

Further expansion in the US, Europe and entry into Asia Pacific

Axios awarded Software Company of the Year

First in the world to achieve BS 15000 certification

Entry into Middle East and Africa

The number of

assyst end-users tops 10 million

Axios awarded Software Company of Year (again)

Axios rated #1 vendor for 3rd time in succession in HDI 'Customer Experience' report

Expansion into Russia, Eastern and Southern Europe and South America

Axios wins International ExcellenceAward

Expansion withinMiddle East

ITIL V1ITIL V1 ITIL V3ITIL V3ITIL V2ITIL V2

Axios Systems Timeline

assyst 8 launched

US Expansion

European expansion begins

assyst 9 launched

Service Catalog

SaaS

1988 2005199019951997 20002001 2003 2004 2006 20072008 2009/10

Page 4: Defining Services for a Service Catalog

Service Catalog – What is it?

Page 5: Defining Services for a Service Catalog

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Page 6: Defining Services for a Service Catalog

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Service Value Management and IT Service Management (ITSM)

CMDB

Service Catalog

IT components and infrastructure

Each business service or process is defined as a

supply chain of IT components, taken from

the CMDB

The CMDB holds information on all IT infrastructure and

components, and their relationships

IT Intelligence

Business Intelligence

IT business services

Page 7: Defining Services for a Service Catalog

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Service Catalog Elements

Elements:

User Request Catalog

For the IT end-user Self-service request fulfillment

Similar to online shopping experience

Business Service Catalog View

For the business customer

In business terms

Specific non-IT information

Service Level (SLA) information

Technical Service Catalog View

For the IT provider

Technical and supply-chain details

Component level service data

OLA and UC information

Page 8: Defining Services for a Service Catalog

What do we mean by Services?

Page 9: Defining Services for a Service Catalog

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Good Systems

Poor Service

Good Systems

Good Service

Poor Systems

Poor Service

Good Service

Poor Systems

Tec

h F

ocus

Service Focus

Developing a Service Focus

Page 10: Defining Services for a Service Catalog

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What Do We Mean By Services?

Analogy: The Airline Business

Large amount of technology, resources, skills and knowledge deployed to get passengers from A to B, safely and on time.

As passengers, our focal point of the service is the flight and skill of the pilots.

However every component has a part to play in the success of the service:

The flight may land on time but delays with baggage result in passengers being late.

Page 11: Defining Services for a Service Catalog

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What Do We Mean By Services?

With IT services, nobody cares if the server is up 99.8% of the time, if it is not available when the customer needs it.

ITSM changes the focus to ensure that this is understood and actioned to meet business priorities.

Page 12: Defining Services for a Service Catalog

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A ‘service’ is a business outcome from a number of linked processes, activities, roles, etc. that are combined to meet a specific business purpose.

Service Catalog in ITSM is now part of ‘Portfolio Management’ – where the (whole) service is managed through a lifecycle – strategy, design build, etc.

This includes pipeline (planned), published (live) and retired.

Service Bundle and Lifecycle

Page 13: Defining Services for a Service Catalog

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Service Value Management

ITSM should be used to demonstrate and deliver value from IT, moving the focus and perceived value of an IT organization from an operational overhead to a critical business partner.

Focus should be on meeting the changing needs of the business, with agility and efficiency, while still ensuring

minimal risk and business continuity.

We need to be able to differentiate how we

manage our services.

Page 14: Defining Services for a Service Catalog

Services and Offerings

Page 15: Defining Services for a Service Catalog

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Services and Service Offerings

Service : A collection of IT components (CIs and other services) that, when combined, provide the business with the functionality it needs to operate.

Service Offering : A specific request logged against a service.

The service and service offering templates provided with assyst have been created as a realistic set of examples that could be used by customers without significant amendment.

Page 16: Defining Services for a Service Catalog

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Services and Offerings

Page 17: Defining Services for a Service Catalog

Involving IT and our Customers

Page 18: Defining Services for a Service Catalog

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CUSTOMERS

What IT services are key to you?

Key people

Key systems

Key departments

Key times/targets

When do you need them?

How quickly do you need them restored?

What support information do you need?

What reviews do you need?

CUSTOMERS

What IT services are key to you?

Key people

Key systems

Key departments

Key times/targets

When do you need them?

How quickly do you need them restored?

What support information do you need?

What reviews do you need?

IT SERVICE PROVIDER

What IT services do you provide?

Infrastructure

Networks

Applications

Service/Help Desk

Procurement

Projects

What are your resource levels?

3rd party contracts?

What levels of service can you provide?

IT SERVICE PROVIDER

What IT services do you provide?

Infrastructure

Networks

Applications

Service/Help Desk

Procurement

Projects

What are your resource levels?

3rd party contracts?

What levels of service can you provide?

SLM PROJECT

Planning

Workshops

Negotiation

Facilitation

Documentation

Build Service Catalog

Set up reporting

Set up review mechanisms

Plan full implementation

Ongoing support as needed

SLM PROJECT

Planning

Workshops

Negotiation

Facilitation

Documentation

Build Service Catalog

Set up reporting

Set up review mechanisms

Plan full implementation

Ongoing support as needed

SLM Implementation

Page 19: Defining Services for a Service Catalog

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Service Catalog Strategy Workshops

Take individuals and organizations in 1 day from a standing start to practical action. At the end of these sessions, participants will:

Have common awareness and understanding of Service Catalog concepts, practicalities and business value

Have started to define business services Be clear about the issues and how to deal with them Have confidence about how to proceed

The workshops are a great way for an organization to galvanize

themselves into starting a Service Catalog.

They provide a combination of practical education and awareness, plus interactive sessions on how to achieve success.

Page 20: Defining Services for a Service Catalog

How do we design and structure our Services?

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Basic Implementation

Strategy workshop

Strategy workshop

Design - workshop & buildDesign - workshop & build

TrainingTraining

Build services in Service Catalog

Build services in Service Catalog

Publish and reviewPublish and review

Page 22: Defining Services for a Service Catalog

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Service Catalog Design

Considerations

Services to be included

Structure of the services

Types of data to be included

Where that data exists

Visibility required

Reporting requirements

Data maintenance

Considerations

Services to be included

Structure of the services

Types of data to be included

Where that data exists

Visibility required

Reporting requirements

Data maintenance

What do we need?

Service information

Service dependency information

Service offering information

Form requirements

Workflow requirements

Technical Catalog information

User updates

What do we need?

Service information

Service dependency information

Service offering information

Form requirements

Workflow requirements

Technical Catalog information

User updates

Page 23: Defining Services for a Service Catalog

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Service Design

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Service Catalog Hierarchy

Page 25: Defining Services for a Service Catalog

Summary

Page 26: Defining Services for a Service Catalog

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CUSTOMERS

What IT services are key to you?

Key people

Key systems

Key departments

Key times/targets

When do you need them?

How quickly do you need them restored?

What support information do you need?

What reviews do you need?

CUSTOMERS

What IT services are key to you?

Key people

Key systems

Key departments

Key times/targets

When do you need them?

How quickly do you need them restored?

What support information do you need?

What reviews do you need?

IT SERVICE PROVIDER

What IT services do you provide?

Infrastructure

Networks

Applications

Service/Help Desk

Procurement

Projects

What are your resource levels?

3rd party contracts?

What levels of service can you provide?

IT SERVICE PROVIDER

What IT services do you provide?

Infrastructure

Networks

Applications

Service/Help Desk

Procurement

Projects

What are your resource levels?

3rd party contracts?

What levels of service can you provide?

SLM PROJECT

Planning

Workshops

Negotiation

Facilitation

Documentation

Build Service Catalog

Set up reporting

Set up review mechanisms

Plan full implementation

Ongoing support as needed

SLM PROJECT

Planning

Workshops

Negotiation

Facilitation

Documentation

Build Service Catalog

Set up reporting

Set up review mechanisms

Plan full implementation

Ongoing support as needed

SLM Implementation

Page 27: Defining Services for a Service Catalog

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Summary

1. Ensure involvement and buy-in from IT and business

2. Run strategy workshop

3. Define structure of services

4. Define services and service offerings

5. Use technology to help the definition, population and maintenance of the Service Catalog

6. Establish a service focus culture within IT and start thinking in service terms

Page 28: Defining Services for a Service Catalog

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Additional Resources

Axios Systems Details:www.axiossystems.com [email protected] http://twitter.com/axios_systems http://www.servicecatalogblog.blogspot.com

Service Catalog Resources:Sharon Taylor Webcast Sharon Taylor White Paper

Webcast Series:04.21.10 Rapid & Relevant SLAs: Integrating Service Catalog

With Your Business 05.19.10 Service Catalog Reporting: Step Your Metrics Up A Gear On Demand 3 Steps To Building A Service Catalog Business Case

More information can be found on the Axios Systems website.

Information on the assyst Service Catalog can be also be found on our website.