deer duck bistro styleguide

STYLEGUIDE FOR LOGO STANDARDS PAGE 11`

Styleguide for logo StandardS — deer duck BiStro

brand standards guide



CORPORATE COLOURSThis document has been prepared to maintain the integrity of the Deer Duck Bistro Logo brand. It is designed to protect your branding corproate identity. The clearly defined correct application of the logo and other graphic devices are to be maintained in a consistent corporate image at all time. The authorised use of the Deer Duck Bistro branding elements must be strictly adhered to in the standards set out in the following pages.

Minimum size. The Main logo version must always be used at a size that is legible and able to be reproduced effectively to still makeout the shape of the logo.

COLOUR BREAKDOWNS LOGO VERSIONS

TYPOGRAPHYMAIN CORPORATE TYPEFACE:

CarrotflowerABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

DEER DUCK BROWNPANTONE COATED (PMS) 4975 CPANTONE UNCOATED (PMS) 4975 UCMYK: C 42 M 79 Y 93 K 62

MAIN LOGO VERSION

MAIN REVERSE LOGO

REVERSE VERSION 1 COLOUR

REVERSE VERSION 2 COLOUR

25mm

DEER DUCK BLACK100% BLACKCMYK: C 0 M 0 Y 0 K 100

DEER DUCK LIGHT TAN (used in reverse)(50% OF DEER DUCK BROWN)PANTONE COATED (PMS) 4975 CPANTONE UNCOATED (PMS) 4975 UCMYK: C 42 M 79 Y 93 K 62



INCORECT USAGE of DEER DUCK LOGOConsistent usage of the Deer Duck Bistro logo must be maintained.

There is only one single configuration to comply with in the Deer Duck Bistro logo. This must not be modified in any way. Here are some examples of possible wrong usage of the logo .

CORRECT COLOUR VARIATIONS - REVERSEDColour variations of the Deer Duck logo can be produced using Brown, Black, White and the secondary colour 50% Brown – refer to corporate colour usage on page 1 of this document. The Deer Duck Bistro brand also features the images featured in the launch postcard designs. See page 4 for these illustrative elements. Below is how the logo can be featured with these illustrations.

NEVER STRETCH THE LOGO NEVER CONDENSE THE LOGO NEVER USE COLOURS FOR THE LOGO OTHER THAN SPECIFIED

IN THIS GUIDE



Adobe Garamond Pro

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Adobe Garamond Pro Bold


Adobe Garamond Pro Italic


Adobe Garamond Pro Bold Italic


SECONDARY TYPEFACEThe typeface Adobe Garamond Pro (shown to the right) has been selected to support the Deer Duck Bistro logo brand. This typeface should be used on all internal and external communications.

The exceptions to this are the following. For applications where the use of Garamond is not available, Times New Roman which is available on all PC’s system fonts should be used as the only alternative.

PRODUCED BY:

P: 61+73314 8225 M: 0437 563 342Email: [email protected] Box 45, Hamilton Q 4007

www.lidmedia.com.au

PLEASE NOTE: This is a digital print reproduction.Colours will vary from actual PMS and CMYK ink colour.The guidelines produced is to be used as a guide only.

For additional information or queries relating to information contained in this document, please contact your Brand Standards author (Lid Media ) as per the contact details contained below. Thankyou.

deer duck bistro styleguide

Business