deep recession = deeper questions? benita hewitt director, christian research
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Deep Recession = Deeper Questions? Benita Hewitt Director, Christian Research. Introduction. What did we do? 2005 interviews with a nationally representative sample of UK adults Conducted by Research Now 24-27 th April 09 Why? To find out … - PowerPoint PPT PresentationTRANSCRIPT
Deep Recession =
Deeper Questions?
Benita Hewitt
Director, Christian Research
Introduction► What did we do?
► 2005 interviews with a nationally representative sample of UK adults
► Conducted by Research Now 24-27th April 09► Why? To find out …
► who is searching for more meaning in their lives► what has prompted them to search► where they considered looking► what action they took► what they found helpful and would consider
doing again
How have we defined a ‘searcher’?
► Someone who has had cause to reconsider their core values, or think about the big issues like ‘the meaning of life’, in the last year
How many are searching?
Not searching,
27%
Searching, 73%
Base: Total Sample (2005)
Who is searching? ► Over 70% of …
► all age groups from 18 to over 65► males and females► every region in Great Britain► all social grades except the lowest
(67% of Es)
What has prompted the search?
49%
47%
27%
12%
27%
CreditCrunch/Economic
Downturn
Concern overpersonal finances
Job insecurity
Other reason
Not searching
}Any of these
= 70%
Base: Total Sample (2005)
Where do searchers
look?
No. 1 is ‘spending more time with family and
friends’
56%
50%
47%
Considered it
Did it
Worth it
% of all searchers
The most important thing is to love and be loved
No. 1 is ‘spending more time with family and
friends’
Jesus said ‘I give you a new commandment:
love one another’
John 13.34
Recent research by Charities Aid
Foundation John Low, Chief Executive, said:
‘While nobody would have wished for the recession, society may emerge the
healthier for it. Circumstances are bringing
many families closer together …
No. 2 is ‘contacting past friends’
Base: searchers (1472)
36%
31%
25%
Considered it
Did it
Worth it
% of all searchers
The most important thing is to love and be loved
Searching for love …
► RECORD NUMBERS LOG ON FOR LOVE AS INTERNET DATING SITES BUCK CREDIT CRUNCH
► During the credit crunch the number of subscribers at Christian Connection, the UK’s leading Christian dating site, increased by more than 40 per cent
► It’s a similar picture for sister dating site Ivory Towers, specifically serving graduates
► One mainstream US dating site reported a massive increase in people joining on September 29 - the day the Dow Jones fell by 700
No. 3 (considered) Doing
voluntary/community work
24%
13%
11%
Considered it
Did it
Worth it
% of all searchers
But, only 54% of those who consider it actually do it!
No. 3 (that’s worth it) Praying
15%
14%
12%
Considered it
Did it
Worth it
% of all searchers
After spending more time with friends and family, praying is the most helpful activity
Given everything that was
tried, what was the least
helpful?
12%
10%
5%
Considered it
Did it
Worth it
% of all searchers
Only around 4 in 10 of those who considered horoscopes actually used them and found
them helpful
Are women or men more likely to spend time away alone to
reflect on life?
17% considered11% tried
10% found it helpful
19% considered10% tried
9% found it helpful
Men are equally likely to find spending reflective time alone
helpful
23% of the population do
not have a religion and are
searching …
They are more likely to be middle class
and younger
do they even consider going
to church?
Not really!
They are more likely to be middle class
and younger
3%
1%
0%
Consideredchurch
Went
Would go again
% of all 'non-religious' searchers
Where do the ‘non-religious’
searchers consider looking?
54%
35%
22%
19%
16%
Family & friends
Past friends
Voluntary/communitywork
Reflective time alone
Art/music hobby
% of all 'non-religious' searchers
What do they find most helpful?
45%
25%
8%
8%
8%
Family & friends
Past friends
Art/music hobby
Voluntary/communitywork
Reflective time alone
% of all 'non-religious' searchers
The most important thing is to love and be loved
Hierarchy of needs
Self –actualisation
Esteem
Love/Belonging
Safety
Physiological
They are mainly searching and looking
for stability here
Secondarily, those with no religion look here
Secondarily, Christians look to prayer, the church and Bible
Jesus said ‘I give you a new commandment: love one
another’
John 13.34 (GNB)