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Declaration

The work provided in this thesis , unless otherwise referenced is the researcher's own work, and has not been submitted elsewhere for any other degree or qualification.

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An-Najah National University

Faculty of Graduate Studies

The Role Sponsorship Companies of sports activities In Developing the Sports Movement In West Bank From

the Point Of View The Workers In Sports Field

Prepared by

Mohammad Shawkat Mustafa Samha

Supervisor

Dr. Walid Abdel Fattah Khanfar

This Thesis is Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Physical Education, Faculty of Graduate Studies, An-Najah National University, Nablus, Palestine

2013

B

The Role Sponsorship Companies of sports activities In Developing the Sports Movement In West Bank From the Point Of View The

Workers In Sports Field

Prepared by

Mohammad Shawkat Mustafa Samha Supervisor

Dr. Walid Abdel Fattah Khanfar

Abstract

The aim of this research was to examine The Role Sponsorship

Companies of sports activities In Developing the Sports Movement In West

Bank From the Point Of View The Workers In Sports Field. The study was

carried out based on a sample composed of 214 members of the sports

workforce who comprise all the major sports unions in the West Bank, with

the exception of those in handball, whose union has had a rather

unsystematic program for several years.

Given the suitability of the subject under study, the researcher made

use of the descriptive analytical approach to conduct this research in all its

aspects, including proper distribution of survey questionnaires which

consisted of 4 areas, mainly: economic (15 sections), logistical

(10 sections), social (14 sections), and advertisement and marketing

(9 sections). In order to attain statistical descriptions of the results, the

researcher made use of the SPSS software as well as of the One Way

Anova program to identify the levels of statistical significance. Results

from the four survey areas showed no significant statistical variations at

level 0.05 in the role that sports sponsoring companies have in the West

Bank as viewed by sports workers. The overall result can be attributable to

the functional capacity variable, whereas statistically significant differences

C

correlating to the economic aspect of the survey were linked to the

aforementioned variable. In addition, no further statistical significance was

attained in the role sponsoring companies played in developing sports as

indicated by the experience and professional training variables.

On the other hand, major statistical differences were encountered in

the advertisement and marketing areas as per the professional training

variable. In order to properly identify fluctuations in this area according to

the variable, dimensional comparison tests were employed between

arithmetic means, leading the researcher to conclude that the advertisement

and marketing areas of the survey occupy the first place, which shows that

the majority of the sports workforce perceive a crucial importance given to

advertising by sponsoring companies. This comes as a result of the

emphasis these companies place on increasing their reputation

commercially by increasing the promotion of their products in the market.

Furthermore, there is a complementary relationship between marketing,

sports events, and sponsorship, which aids in upgrading sports teams; thus

achieving higher performance. Therefore, the more a company increases its

sponsorship, the more its products are advertised and marketed to a greater

segment of society.

To conclude, the researcher has recommended a steady and

continuous year-round sponsorship on the part of companies, as well as

encouraging sports teams to invest in order to fund part of its expenditures

should sponsors face economic hardships.

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