deane spence c achievements
DESCRIPTION
Short review of Spencer Deane and my achievementsTRANSCRIPT
1. Strategic and Marketing Analysis (Where are you now?)
Customer Understanding and Insight development (Helping you know your customer and what they might need in the future!) Competitive and Marketplace analysis (Who are you up against and how are you different from the rest!)
2. Strategic Direction and Strategy Formulation (Where do you want to be?)
Vison, Mission , Objectives, Market segmentation, targeting and positioning (Deciding where you want to go, also where you don’t and making sure the organization knows!)
3. Strategic Choice and Execution (How you going to get there and which way is best?)
Idea generation and product/service concept development (Turning your customer insight into real ideas and winning solutions!) Strategy execution, ‘go-to-market’ approach and integrated marketing communications options (Getting it done, being creative and cutting through with your message!) Building the Brand and/or Company profiling and awareness (Making sure your organization or who you are becomes known and stands out!)
4. Strategic Implementation and Control (How can you ensure arrival?)
Management controls and improving return on investment (Measuring your success and making sure you’re doing the right things for your business!)
Spencer C Deane - Senior Strategic Marketing & Business Development Executive
Spencer C Deane Experienced professional that takes the ‘jargon’ out of marketing & business development and can really get the job done!
Spencer C Deane Personal/Career profiling consistently identifies my team leadership, action orientation and creative traits
Herrmann Brain Dominance Profile – 2003 D-Futures = Strong Yellow (Integrative, Imagination, Insightful and Visionary)
A-Facts = Medium Blue (Logical, Analytical, Technical and Financial)
LPI – Leadership Practices Inventory – 2004 Very High Enabler (Encourage others to Act), Very High Challenge (the Process)
High Inspire (a Shared Vision), High Model (the Way)
Margerison-McCann – Team Management Profile - 2005 Major Role: Creator-Innovator
Related Roles: Explorer-Promoter and Assessor-Developer
Key Preference Areas: Exploring, Organizing & Advising
PVI – Personal Values Inventory - 2007 Motivational Values: Sense of self-worth when taking action and getting results
Valued Relating Styles: Leading others, getting job done even when there is opposition, taking risks and looking for challenges
16PF – Personal Career Development Profile (PCDP) – 2009 Extroverted, Low Anxiety and Unrestrained
Emotionally Stable, Lively & Spontaneous, Open to Change, Affiliative and Tolerant of Disorder
MBTI - Myers-Briggs Type Indicator, Interpretive Report for Organizations – 2010 ENTP: Extrovert, Intuitive, Thinking & Perceiving
Intuition is dominant function
Spencer C Deane - Senior Strategic Marketing & Business Development Executive
Spencer C Deane - Senior Strategic Marketing & Business Development Executive
Spencer C Deane Built and developed winning teams across both business-to-business and business-to-consumer areas while shaping longer term strategic direction
Established North American marketing teams and developed expertise in:
Branding
Product management
Channel management
Research/Insights
Communications & PR
Packaging
E-business
Developed long term multi-channel strategies & financial plans based on:
Product visions
Positioning statements
Development/innovation needs
Customer/consumer insight
Share aspirations
Key customer relationships
Spencer C Deane - Senior Strategic Marketing & Business Development Executive
Spencer C Deane Established unique value propositions and consultative sales approaches that combined products, services and people to meet and exceed customer needs
Identified customers key challenges and the consequences that this area of care could cause if not managed properly – ‘Ripple Effect’ :
Cost and budgets
Quality of Care
Regulations
Staff satisfaction
Survey and risk management
Built competency in product sales argumentation and developing supportive services/offerings that positively impacted customer outcomes :
Incentive plans on premium offering
Branded service concepts
E-services development
CMS/Regulatory compliance
Introduced premium, innovative and area of care associated products that built customer reliance, loyalty and improved business margins :
Premium Stretch brief
Bariatric solutions
SLE’s (Line extensions)
Business-to-business
Spencer C Deane - Senior Strategic Marketing & Business Development Executive
Spencer C Deane Transitioned and built a strong consumer brand while introducing innovations and award winning communications campaigns
Managed $31m marketing budget supporting integrated Brand campaigns:
TV/Radio
Online
DM/Sampling
PR
POS/In-store
Launched innovative and consumer preferred products into retail trade, gaining increased distribution and in-store presence:
Ultra Thins
Overnight
Gender specific
Ultimate
Identified new target audiences and channels to expand business base and ease of purchase:
Retirement housing
CareGiver/Relatives concepts
Direct-to-consumer
Discrete Home delivery
Online web-based
Business-to-consumer
Spencer C Deane - Senior Strategic Marketing & Business Development Executive
Spencer C Deane Experienced professional that takes the ‘jargon’ out of marketing & business development and can really get the job done!
Spencer C Deane - Senior Strategic Marketing & Business Development Executive
Spencer C Deane Experienced professional that takes the ‘jargon’ out of marketing & business development and can really get the job done!
Spencer C Deane - Senior Strategic Marketing & Business Development Executive