dealers perception for maruti suzuki

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A ppt report on the perception & satisfaction level of the dealers of Maruti Suzuki

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  • Maruti Suzuki India Limited commonly referred to asMarutiand formerly known as Maruti Udyog Limited,established in Feb 1981 is an automobile manufacturer inindia.It is a subsidiary ofJapanese automobile and motorcycle manufacturerSuzuki. As of November 2014, it had a market share of 49% of the Indian passenger car markets.Maruti Suzuki manufactures and sells a complete range of cars from the entry level,Alto, to the hatchbackRitz,Celerio, Swift,Wagon R,and sedansDZire,Ciaz,Kizashi andSX4, in the 'C' segmentEeco,Omni,,Multi Purpose vehicle SuzukiErtiga and Sports Utility vehicleGrand Vitara.

  • As of 31st march 2014, Maruti Suzuki has 933 dealerships across 666 towns in all the states & union territories of india. It has 2946 Service stations inclusive of dealers workshop& Maruti authorized service stations in 1395 towns & cities throughout India.It has 30 express service stations on 30 National highways across 1314 cities in India.

  • As per the latest CSI (Customer Service Index) study by JD Power Asia Pacific, Maruti Suzuki has ranked highest in their Dealer satisfaction survey for the 14th consecutive year, with a score of 876.

    Based on evaluations from 7,477 vehicle owners, the 2013 India Customer Service Index Study was conducted from May to August 2013 and included owners who bought their cars between May 2011 and August 2012.

  • Maruti Suzuki's overall performance is largely due to its strength in critical operational measures, including performing service work correctly the first time and exceeding Dealer &customer expectations for turnaround time," JD Power Asia-Pacific Executive Director Mohit Arora said.

  • The findings reveal that the waiting time at the dealership has been reduced, as 85 per cent of customers indicate they were attended immediately on arrival at the service centre in 2014, up from 82 per cent in 2013. Additionally, 95 per cent of customers indicate they received proactive communication from their service advisor, compared with 93 per cent in 2013.The study has also revealed that dealerships are proactively promoting their express maintenance/ quick service options, as 27 per cent of customers are offered this option for services such as an oil change in 2014, up from 22 per cent in 2013.This is all because of the support maruti has given to its dealers.

  • The study also calculated the satisfaction level among the vehicle buyers who visited the authorised service centre for maintenance/repair work within the first 2 years of vehicle ownership. It is also stated that the overall quality of service showed a consistent strong performance across the auto industry year over year.According to JD Power Asia Pacific,"While 93 percent of owners indicate that the work was done correctly the first time, which is consistent with 2012 results, 71 percent of owners indicate that their vehicles were returned cleaner after the service--a 7 percent increase from 2012".

  • KEY FINDINGSAutomakers are increasingly helping dealers fund their spare parts inventories, as 48 percent of dealers indicate receiving financial assistance to buy spare parts stock in 2014, up from 41 percent in 2013.Nearly half (48%) of dealers indicate their warranty claims are settled within 15 days, compared with 42 percent in 2013Warranty labour ratethe hourly rate at which the automaker reimburses the dealership for any work performed on the vehicle under warrantyis reported to be higher this year with 25 percent of dealerships reporting warranty labour rates of more than Rs. 300/hour, up from 18 percent in 2013..

  • The study finds that 19 percent of dealers perceive that their automaker does not have a range of vehicles to compete effectively in the market. Dealers that indicate their automaker does not have a range to effectively compete have an average overall satisfaction score 118 points below the study average.- See more at: http://india.jdpower.com/press-releases/2014-india-dealer-satisfaction-automotive-manufacturers-index-dswami-study#sthash.XBiIagU1.dpuf

  • Yes, you can get lost in India, but chances are there will be a Maruti Suzuki Service Station close at hand. Wherever you go, across the length and breadth of this vast nation, our service network follows.It's the widest service network. It's the deepest service network. And, when you service 40,000 cars a day with an unmatched ' first-time right' score, we can say, hand on our heart, that you won't find a better, more committed service network anywhere in the world