DEALER

The most powerful platform for dealing with a car dealership’s mobile audience

Product of Bright Box company

Special offer

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• web portals (intranet and extranet solutions)

• analytical systems

• mobile applications

• additional remote management equipment for cars

• Russia (Moscow, Saint-Petersburg, Yekaterinburg)• Belarus (Minsk)• Cyprus• China, Hong Kong (R&D-center)• Kazakhstan (Almaty)

Offices in five countries:

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IT SOLUTIONS FOR AUTOMOTIVE BUSINESS

AZURE SERVICE FOR BUSINESSPARTNER OF THE YEAR

INTERNATIONAL COMPANYCORE COMPETENCIES:

Innovation distinguishes between a leader and a follower

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Steve Jobs

of car dealerships’ clients own a smartphone

of incoming traffic on dealerships’ websites comes from mobile devices

76%

25%

60%use mobile apps 40 minutes per day

• tiny• uninformative• COMPLICATED

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MARKET REVIEW

*according to a 2014 Bright Box survey

And this is what a car dealership’s website looks like in a client’s

smartphone

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THE SOLUTION EXISTS – DEALER MOBILITYTM

MOBILE WEBSITE

MOBILE APP

CONTROL PANEL

The industry standard on the market of mobile solutions for car dealerships

5 out of top20 dealership groups in Russia350+

+30%every

quarter 51 iOS and Android users

6

dealerships

000

DEVELOPMENT OF A CAR DEALERSHIP’S APPLICATION

Developing the

application

4-6 monthsProject duration

$50,000+ Initial price

$7,000+

Support and Upgrade

(monthly)

Deciding to develop the

app

Collecting the functional

requirements

Searching for a contractor

Developing the Terms of Reference and specifications

financial and reputational risks

High involvement in the process

Constant headache

Amending and validating the Terms of

Reference

Fixing errorsand bugs

Publishing the application in App Store and Google

Play

Elaborating the product

Technical support

+$5,000Mobile website

7

Typical

Testing

LAUNCHING DEALER MOBILITY™

Deciding to create the application

5-7 days

launching in

from $500

monthly cost

freetechnical support

Publishing the app in App Store and Google Play

You already accept requests from the website and the app

We elaborate the product, add new features and optimize conversion rates

freemobile website

freenew features

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DEALER MOBILITY™FOR CLIENTSFirst of all, it is an official car dealership application developed to meet all clients’ needs that:

• includes all the necessary employees’ contact details;

• is designed in compliance with the dealership’s corporate identity;

• contains all the necessary information about the work of the service centers;

• enables the user to request an appointment for a service

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30%of the clients use

Dealer Mobility on a monthly basis

4+average App Store rating

PURCHASING A CAR

SERVICE AND MAINTENANCE

CLIENT BENEFITS • monitor special offers;

• see the list of the vehicles available now;

• sign up for a test drive;

• get credit, arrange compulsory Motor Third-Party Liability Insurance (OSAGO) and Casco (hull) insurance;

• track car delivery;

• consult managers and specialists

Reach any of the listed functions in

only 3 touches!

3touches

only

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• request an appointment for scheduled maintenance and repair service;

• track the repair status;

• track spare parts delivery;

• get information about additional services (tyrestorage);

• have direct contact with the mechanic;

WHAT DEALER MOBILITY™GIVES TO A BUSINESS• convert mobile audience into requests and loyal

customers;

• develop cordial relationships with the audience, which are tactically based on detailed data on the client;

• target messages and attract audiences to special offers and events;

• communicate with clients, send them targeted special offers;

• reduce the load on call-centers

* according to the calculations of a car dealership in Moscow and Saint Petersburg with a turnover of 2 bln roubles/year, active client base of 7,000 people and selling about 980 cars per year

ALSO:

Tripling client activity(6 service and maintenance visits per year))

Doubling the average bill by using special offers, cross-selling and loyalty programmes

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REPAIR SERVICE OR TEST DRIVE REQUEST*

THE PRICE OF ONE SCHEDULED MAINTENANCE,

7 000people Active base*

× 60%Mobile audience

× 30-80%Mobile app users

(depends on the brand)

20%×Active app audience (min. once a month)

CALLS

35%× =235Calls a month

10%× = 67Service requests

a month

AFTERSALES

3-5%× = 34SALES

101requests a

month

= $5for one request

from$500for Basic DM subscription

/

CALCULATIONS

*according to the calculations of a car dealership in Moscow and Saint Petersburg with a turnover of 2 bln roubles/year selling about 980 cars per year 12

Convert into calls Convert into service requests

Convert into test drive requests

Test drive requests a month

ECOSYSTEMDEALER MOBILITY™ The complete toolkit for working with mobile audience

MOBILE APP +MOBILE WEBSITE

DEALERSHIP CONTROL PANEL PERSONAL ACCOUNT

MANAGER

This is Marina, our manager in Minsk

MARKETING MATERIALS 13

A steady source of incoming calls, new requests and service visits

MOBILE WEBSITE AND APP

• Adapted car catalogue with a filter for more than 20 search parameters

• All the necessary dealership services in one mobile interface

• The incoming mobile traffic is instantly involved into communication

Press to see app examples

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DEALERSHIP CONTROL PANEL

• update useful and reference information;

• publish news and special offers;

• manage car stock and car modifications;

• work with client requests for maintenance, service and test drive and messages from your clients;

• manage loyalty programmes and maintenance schedules and details;

• create full-blown reports in one click

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Your personal website for managing app content and processing requests

WHAT YOU CAN DO WITH IT:

Everything for offline activities on the dealership premises

MARKETING MATERIALS

ALSO:• smart-banner on your

website to encourage your clients to use the mobile app

• mobile placeholder banner for WiFi networks

You logo here

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ROLL-UP POSTERLEAFLET

BOOKLET

To swiftly and professionally tackle any issue

PERSONAL ACCOUNT MANAGER

• assistance in implementing and configuring the platform in the company;

• daily consultancy service on any Dealer Mobility issues;

• organizing training sessions and instructing employees how to use the system;

• recommendations on the most efficient use of the system to achieve maximum results in marketing

Marina

Natasha

Aleksey

Denis

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SUPPORT AND ELABORATION

• regular surveys help increase the quality of the service;

• none of the updates in operating systems goes unnoticed – the development team reacts instantly;

• continuous SLA maintenance guarantees that the system always remains highly available

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Dealer Mobility™ continuously supports the platform and elaborates its features:

Make the decision and sign the contract

HOW TO LAUNCHDEALER MOBILITY™

We assemble a trial app in 5 days:

You have a choice:

Test it for one week for free

Test the app for 30 days

or

if you are not satisfied, you receive a full refund

in 5 days

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• design the app icon;

• aggregate the entire content of your website;

• upload it to the app

Basic features:

• News, special offers, instant messages for clients;

• requests for scheduled maintenance (including prices), service and test drive;

• dealership catalogue;

• information about the clients and their cars;

• app usage reports

STANDARDfrom 500 USD/month (VAT

not included)

Social services:

• clients questions and answers;

• rating of service advisors;

• social network integration;

• development of new modules and modification of existing modules

PROFESSIONAL

Basic features:

DMS integration:

interactive appointment request for maintenance, service and test drive;

• online repair status tracking for clients

From 1 000 USD/month (VAT not included)

New and second-hand car stock

• modification and implementation of modules for dealing with special tasks

CORPORATE

Basic features:

DMS integration

Social services

Price on application

New and second-hand car stock

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TARIFFS

Development upon request:

It is important for us to use any available means to communicateto our clients with maximum efficiency, so the development of amobile app was a question of paramount importance for us. Wewere facing the necessity to quickly convey the information aboutour new services and special offers to the client, and thanks to theuse of Dealer Mobility™ platform we have managed to solve thisproblem promptly and with minimal investment.

Khoren AkopyanChief Commercial OfficerVolkswagen Center Sever

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It is important for us to always be available to ourclients. A mobile application is the most efficient way tocommunicate with them. The use of the DealerMobility™ platform has allowed us to launch our mobileapp in a just a few days. Our clients’ interest in thisservice indicates that we have chosen the rightapproach to solve this problem.

Getting information and purchasing servicesfrom their mobile phones have become thenorm for many our clients. Launching theDealer Mobility™ mobile app has allowed us into quickly offer a product that addresses themost important and current requirements ofour clients.

Our company has always aspired to be a leader in the use ofmodern technologies for our clients’ convenience. The mobile app isa bridge that allows us to be accessible to them and offer helpwhen it is really needed. Within the first few days after the launchof the application more than a thousand clients downloaded it.Users keep registering in the app and use the available service at ahigh rate. It shows that we have managed to make the rightdecision about our clients’ demands and have offered a service thatis truly convenient and in demand.

Igor TchernyshevIT Director

AVILON automotive group

Alexander TerebukhinExecutive Director

ZAO Terra-Avto

Alexander OksinMarketing Department Director

Modus Group of companies

Mobile internet technologies reveal motorists an entirenew world of opportunities, and as a Hyundai distributor,we have done everything to offer car owners and brandenthusiasts a mobile service of unparalleled convenienceto communicate with their dealership. Relying on thebright box company experience, we have managed todevelop a full-featured product based on DealerMobility™ platform in a short time.

Askar DjunisalievDirector

Hyundai Auto Kazakhstan

The features of Dealer Mobility have let usmeet tight deadlines while creating a uniquelydesigned mobile application. The partnershipwith bright box company has allowed us toensure the development and service of theideal functional system by a team ofprofessionals.

Oleg BoikoIT Department Director

Genser Group of companies

ORDER A TRIAL VERSION OF DEALER MOBILITY

Продукт компании

+7 (495) 929-70-75 +7 (905) 565-63-63

Ivan MishaninManaging Director

im@brightbox.ru

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And begin to attract test drive and service requests starting next week