manitoba motor dealers association - the new rules of engagement in dealer marketing

ClosingBigger.net/mmda @ShaneGibson#GetSociable

The New Rules of Engagement in Dealer Marketing

With @ShaneGibson

#GetSociable!


“Saying you don’t believe in social media is like saying you don’t believe in the internet.” -

@garyvee


“There are no more marketing gurus – just customers with megaphones”


Owned?Earned?Paid?Build YourMedia Asset


Facebook 1.4 Billion


400 Million Daily Updates


250 Million


3 Billion Views Per Day


• 650,000 new members per day• 5 million + Buttons clicked per day


100 Million/mo

49 % of Top 100

28 % of 18 – 29 year olds13 % of 30 – 49 year olds3% of 50 – 65 year olds


Users Per Month

200M

115M


70 Million Users


Who Blogs Anyway?


Engagement Islands


Marketing Ecosystem


Success: The one thing you need to know about social media marketing is…


… There’s more than one thing you need to know to

succeed.


“If you think you’re a leader and no one is

following you…

… you’re actually just going for a walk”


The New Rules of Engagement

#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you (the 90/10 Rule)#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Leverage through staff and community


Social Media Is About Listening


Customer Feedback


Score Keeping?


Stakeholder Spotting


Twitter Search (Local)


Do you have a local monitoring plan?


Get Sociable!


Jim KeenanA Sales Guy Consulting


Social Selling CRM

SCRM

SocialemailValues

PreferencesData

RelationshipHistory

Business IntelPersonal Intel

360 view

SCRM


Nimble CRM


SocialProximity


Expert Curator• Sharing Tools• Industry Blogs• Google Alerts• Geographic and Vertical Specific News• Experts list on Twitter• Zite• Linkedin.com/ Pulse


How to Win1. Set marketing and sales goals that include

social media2. Identify your markets3. Pick the Right Platforms4. Map out Social Media Policy & Train Staff5. Map out Your Plan6. Start listening and talking to customers7. Create focused content/conversations 8. Leverage through staff and community


Thank-you

ClosingBigger.net/mmda@ShaneGibson

manitoba motor dealers association - the new rules of engagement in dealer marketing

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