The Market

Deal WizardVince Bellitti, Sam Neumark, Craig Schindler and Gideon Popkin

OutlineThe ProductOur PrototypeThe MarketCommercializationSocial Impact & value for businessesTeam CompositionConclusion

The productDeal WizardA tool that lets businesses to better understand their online placements on daily deal sites, such as Groupon & LivingSocialHelps small business enhance loyalty among their customers, ultimately increasing profitability

Working prototypeDemonstration of competitive analysis component of the Deal Wizard productShows the Deal Wizard user competing deals that he/she might be interested inWorks by querying the Groupon API, analyzing the returned data, and presenting the user with deals relevant to his business

Problem SolvedHelps small businesses optimize their daily deal offeringsMaximize ROI for businesses and maximize daily deal value for customersAggregates different daily deal websites into one easy-to-understand analysis

The MarketSmall Business that utilize primarily Groupon, Living Social, and Facebook adsWe will reach then through looking at current deals and contacting those that often utilize these technologiesEmphasize the increase in efficiency through the use of our product Gain exposure by leading small business workshops through attending local business groups.BADJA, AAEP, NHF

NHF-Haridressers6

Commercialization Manufacturing: We plan on using outside groups to build version 1After revenues we plan on hiring a full time developerSales:Managing Partners Break Up the country into regionsSet Goals for 10 new users per person per monthDistribution:Online user sign up with telephone support to help with the registration problems and questions

Support:We will continue using development services to support the first edition as we get more comfortable with bugs and fixesContinue close personal relationships with clients to help prevent loss of the early adoptersMarketing:Managed by partnersEach will come up with workshop plans Move from standard marketing approachWorkshopsIncentives Break down the barriers of an online tool.

CompetitionGrouponLiving SocialLoyalty GeniusLocBox

Social ImpactHelping Small/Local BusinessesBusinesses unable to afford high-technology revenue management systemsBusinesses with low marketing budgetsBusinesses without dedicated market research and analytics teams

Small Businesses are The Bread and Butter of Our Economy

Todays Market

Small Businesses are finding it increasingly difficult to competeDifficulty to price comparably to that of large online retailers (i.e Amazon)Less targeted advertising campaignsLess information/data points on customersGrowth of Apps making Mom and Pop stores less accesible

Social impact

Increased ProfitabilityReal-time data/analytics on how profitable individual campaigns areBusinesses can compare success of different campaignsAllows for better structuring individual deals to ensure enhanced profitabilityCompetitive IntelligenceData on competitors allows for better structuring competitive dealsCustomer Loyalty MetricsAbility to quantify customer loyalty patterns from individual deals

A Quantifiable ImpactAn affordable revenue management tool for businesses that need it most

Team CompositionBusiness LeadsTechnical LeadsSam NeumarkSmall business networkResearch leadTeam lead Vince BellittiStrong leadership experienceBusiness strategy and implementationCollege Park small businesses

Craig SchindlerEE MajorTechnically savvy Technical ManagerGideon PopkinCS MajorExperienced programmer

Mentors/AdvisersJesse LeikinHinman CEO AlumnusParkPlaceDaniel WienerAssociate at LivingSocialSmall business owners

Appendix

Executive SummaryDeal Wizard is an online application targeted at small business owners, which helps them better understand online marketing. While the term online marketing encompasses quite a few areas, Deal Wizard would initially focus on the daily deal aspect of marketing, such as offering deals with sites like Groupon and Living Social.Many small businesses run the same deal on multiple daily deal websites. This creates a problem for the small business owner it is difficult to understand the performance of the daily deals when there are multiple deals spread out across multiple sites. These daily deal sites offer their own internal analytics for merchants, but only for the deal being run on that specific site. This is where Deal Wizard comes in the software will read analytics from multiple daily deal sites and present it to the small business owner in one easy-to-read document. This way, the merchant only has to look in one place to see how all his daily deals are selling.Deal Wizard also helps the small business owner optimize the deal itself. All daily deals operate by offering a significant discount to the consumer, usually over fifty percent from the normal price. However, there is a fine line between a well-designed deal that will result in a net profit for the business, and a poorly designed deal that inadvertently causes huge losses. Deal Wizard will help the small business owner understand where exactly that line is, allowing him to maximize profits.