multicasting – deal or no deal? friday, january 15, 2010
TRANSCRIPT
Multicasting – Deal or No Deal?
Friday, January 15, 2010
Multicasting – Deal or No Deal? Cyndy Robbins
Director of Programming Vegas PBS
Jim Wiener Director of Broadcast Services CET/ThinkTV
Ron Bachman Director of Programming WGBH
Multicasting – DealETAC SURVEY REPORT
PBS Enterprise Technology Advisory CommitteeOctober 1, 2009
This report summarizes a major update to the station facilities database.
The PBS Enterprise Technology Advisory Committee and PBS staff conducted a survey in the summer of 2009.
All 176 PBS and non-PBS PTV stations responded - a participation of 100%!
Multicasting – Deal
HD ServicesDaypart Stations %All of the Broadcast Day 128 73%Part of the Broadcast Day 22 12%No HD Broadcast 26 15%Grand Total 176 100%
Number of SD Services Stations %0 8 5%1 24 14%2 77 44%3 42 24%4 18 10%5 7 4%Grand Total 176 100%ETAC SURVEY REPORT October 1, 2009
Multicasting – DealHD Content
HD Content Type Station %
Primary HD Schedule 74 42%Upconvert of SD Master Control plus HD NPS 44 25%HD01 or HD02 Packaged Feed 23 13%Other 8 5%No HD Broadcast 26 15%
Grand Total 176 100%
ETAC SURVEY REPORT October 1, 2009
Multicasting – Deal
SD Content
SD Content Type Stations %Create – Packaged Feed 95 54%Other 84 48%Primary Schedule 75 43%PBS World – Packaged Feed 35 20%V-me – Packaged Feed 33 19%Local/Gov.Programming 24 14%Kids Service – Locally Programmed 23 13%Worldview – Packaged Feed 13 7%
ETAC SURVEY REPORT October 1, 2009
Multicasting – DealSD Content
SD Content Type Stations %Formal Education 10 6%Public Affairs – Locally Programmed 9 5%Time-shift of Primary 7 4%How-To – Locally Programmed 6 3%HD01 or HD02 Downconvert 5 3%International – Locally Programmed 4 2%DVD 1 1%
8
Programming in Digital Era
David J. LeRoy
Chad DavisWith commentary from
Craig Reed
Multicasting in a 4 Screen World
PTPA May 2009
What Kind of Digital Channels Do You Want? TRAC Field Surveys
Idaho Utah DC
2nd Variety
41% 48% 41%
Drama Comedy
23% 24% 28%
High Def Only
20% 13% 20%
Many Std Def Chns
11% 15% 11%
PTPA May 2009
Craig Reed, TRAC Media Services
Fall PTPA Meeting, November 2009
Who Needs Ratings – You…
Two Steps (Least Objectionable Program – Klein)Viewers first decide to watch TVThen identify most appealing program
Viewers check a list of channels (16 per home)
When viewing drops…Unlikely that 2nd channel is only appealing choiceLikely that competitors offer more appealing choices
2nd channel takes most viewers from competitors
Most Appealing Choice Theory …
November 2009
Milwaukee Prime Daypart Distribution
Why kids was invented…
November 2009
SummaryMulticast audiences small but expected to grow
No signs of unintended cannibalization
Top Shows History and Travel popping Cooking on the list
M-F Daytime has real estate but no viewers
Strips?
Viewers showing up on weekends and evenings
Differentiation/different positioning is happening
November 2009
Multicasting – No Deal
CarriageNCTA ACA SHVERA ect
Cost vs. Benefit
Spectrum Reform
Multicasting – No Deal
KTXT Lubbock, TX
WITF Harrisburg, PA
WPBA Atlanta, GA
Multicasting – No Deal
Stuart Benjamin Blair Levin
Spectrum Reformers
Multicasting – What’s Your Deal?
Cyndy Robbins Director of Programming Vegas PBS
Jim Wiener Director of Broadcast Services CET/ThinkTV
Ron Bachman Director of Programming WGBH
Multicasting: Deal or No Deal? January 15, 2010
A Family of Channels
The Vegas PBS Family Includes:
• Vegas PBS Channel 10.1, Cable, Satellite
• Vegas PBS Create 10.2, Cable
• Vegas PBS V-me 10.3, Cable, Satellite
• Vegas PBS Rewind (Cable only)
• Vegas PBS Jackpot! (Cable only)
• Vegas PBS Worldview, Cable, Satellite
• Vegas PBS Sprout, Cable, Satellite
And Six EBS Channels for Classroom Use
Primary Channel Featuring: Antiques Roadshow, American Experience,
NOVA, Frontline, Great Performances, Washington Week, America’s Test Kitchen, Rick Steves’ Europe, This Old House, The Lawrence Welk Show, As Time Goes By, Austin City Limits, Masterpiece, Nature,
Sesame Street and Martha Speaks
Vegas PBS Channel 10.1
Vegas PBS Create
How-To Channel Featuring:Hometime, Knit & Crochet Today,
The Best of Joy of Painting, New Yankee Workshop, Julia and Jacques, Holiday
Table, Caprial & John and Christina Cooks
Vegas PBS V-me
Spanish Language Channel Featuring:Paginas del New York Times, LazyTown, Los Ninos en Su Casa, Estudio Billboard, Nuestra Cocina, Aventuras, Ocean Race,
Cronicas, Naturaleza, Motorweek andTrans World Sport
Vegas PBS Rewind
Educational Channel of Encore Broadcasts Featuring:
GED Connection, Workplace Essential Skills, Charlie Rose, Antiques Roadshow,
Kid Fitness, Totally Band in Vegas, and Religion and Ethics Newsweekly
Vegas PBS Jackpot!
Educational Channel of Themed Programming Featuring:
Homework Hotline, Worldfocus, Biz Kid$, French I, Green Matters,
Connect with English, Healthy Minds and Great Performances
Vegas PBS Worldview
International News Channel Featuring: France 24, Aussie Rules Football 2009, Inside Taiwan, This is Beijing, My India,People and Politics and NHK Newsline
Vegas PBS Sprout
Preschool Channel Featuring: Bob the Builder, Sesame Street,
Zoboomafoo, Barney & Friends and The Goodnight Show
Multicasting Philosophy
Content is King. We have the content.
Our audiences have diverse interests.
Multicasting allows us to better serveour local audiences.
If we don’t do it, others will – but not with the quality content
we have in our libraries.
Challenges of Multicasting
• Rights Management
• Server Space and Maintenance
• Promotion
• Tracking the Viewers
Rewards of Multicasting
• Using Rights to the Fullest Extent
• Serving Multiple Audiences Simultaneously
• Tracking the Viewers
• Providing Access to Programming That Would Otherwise Not Be Scheduled in My Market
Multicast Ratings
Vegas PBS subscribes to Nielsen.
Three channels are monitored and reported:
• Vegas PBS Channel 10.1
• Vegas PBS Create
• Vegas PBS V-me
Multicast Ratings
Nov. 2009 Top 3: Vegas PBS Channel 10.1
3.2 Rating, 5 Share on 11/18 at 9 p.m. Lost Cave Temples
3.2 Rating, 5 Share on 11/4 at 8 p.m. Bill Cosby: The Mark Twain Prize
2.8 Rating, 4 Share on 11/18 at 8 p.m. Secrets of Shangri-La
Multicast Ratings
Nov. 2009 Top 3: Vegas PBS Create
0.7 Rating, 1 Share on 11/21 at 5 p.m. Julia and Jacques Cooking at Home
0.6 Rating, 1 Share on 11/21 at 9:30 a.m. Holiday Table
0.6 Rating, 1 Share on 11/21 at 10:30 a.m. Holiday Table
Multicast Ratings
Nov. 2009 Top 3: Vegas PBS V-me
0.8 Rating, 2 Share on 11/13 at 10:15 a.m. Aventuras/Eebee
0.6 Rating, 1 Share on 10/29 at 5 p.m. Súper-Estructur
0.6 Rating, 1 Share on 11/5 at 6:30 p.m. Ocean Race
Multicast Ratings
What Happens To The Numbers?
11/24/09 at 8 p.m.
NOVA (on Vegas PBS Channel 10.1)
2.0 Rating, 3 Share
Woodsmith Shop (on Vegas PBS Create)
0.2 Rating, 0 Share
On some days the audience increases very little if at all.
2.2 Rating (2.0 + 0.2)
Multicast Ratings
What Happens To The Numbers?
11/21/09 at 5 p.m.
Antiques Roadshow (on Vegas PBS Channel 10.1)
0.7 Rating, 1 Share
Julia and Jacques Cooking at Home (on Vegas PBS Create)
0.7 Rating, 1 Share
And on some days the audience DOUBLES!
1.4 Rating (0.7 + 0.7)
Multicast Ratings
What Happens To The Numbers?
11/21/09 at 9:30 a.m.
Ask This Old House (on Vegas PBS Channel 10.1)
0.6 Rating, 1 Share
Holiday Table (on Vegas PBS Create)
0.6 Rating, 1 Share
Cyberchase (on Vegas PBS V-me)
0.3 Rating, 1 Share
And on a very good day, the audience MORE THAN DOUBLES!
1.5 Rating (0.6 + 0.6 + 0.3)
Multicast Grids
Multicasting: Deal!
Multicasting – What’s Your Deal?Jim Wiener
Director of Broadcast Services CET/ThinkTV
Multicasting – What’s Your Deal?
Ron Bachman
Director of Programming WGBH