deadlines - stoppress.co.nz · design thinking as a strategy in their digital efforts. from the...

ADVERTISING & PAID CONTENT

OPTIONS

There are opportunities to place advertising or paid branded

content within our editorial pages, or in some instances to

sponsor entire features.

Also, options to run in the magazine only (print), or also

on StopPress (digital)

Please contact Vernene Medcalf

[email protected] +64 21 628 200

to chat through options.

DEADLINES

PAID CONTENT

BOOKING 24 JULY 2020

COPY + IMAGES 31 JULY 2020

FINAL APPROVAL 21 AUGUST 2020

ADVERTISING(advertiser to supply finished

artwork to NZ Marketing size specifications)


MATERIAL 21 AUGUST 2020

LOOSE INSERTS(advertiser to supply a

quantity of 3,000 inserts)

BOOKING 20 AUGUST 2020

DELIVERY OF INSERTS 27 AUGUST 2020

THE AWARDS ISSUETVNZ-NZ Marketing Awards 2020

Join NZ Marketing as we celebrate the Next Level Marketing that has gone into creating the campaigns behind this year’s

TVNZ-NZ Marketing Award winners.

The Awards, now in their 29th year, are a celebration of everything that makes marketing great in New Zealand and beyond. It’s the only awards programme in the country focussing solely on the

business benefits of strong marketing strategies – a great opportunity for premium brands to target an affluent audience on Awards Night.

A sponsorship offers brands the opportunity to activate on the night in front of over 700 senior marketing decision-makers.

Display a new car near the red carpet? Welcome guests with a special cocktail or run a clever competition – as well as media space

across NZ Marketing and StopPress.co.nz.

The Sept/Oct issue will include full coverage of all the winners announced on September 10, at the Cordis Hotel in Auckland.

SEPTEMBER/OCTOBER 2020 ISSUE ON SALE MONDAY 14 SEPTEMBER 2020

Advertising & Paid ContentVernene [email protected] +64 21 628 200

Published by ICG Media, 19 Lyon Ave, Mt. Albert, Auckland 1025. Phone: 09 360 5716 www.stoppress.co.nz

Editorial David Nothling-Demmer [email protected] +64 21 149 2348





OPTIONS









DEADLINES

PAID CONTENT












MARKETING BRAND NZ TO NEW ZEALANDERS:

How are marketers connecting with Kiwis in our new Covid-19 world?

While much of the world is still under the grips of the pandemic, New Zealand is opening up for business – but with a difference. Our borders are largely closed to

the outside world. And in a country reliant on selling Brand NZ to foreign markets, marketers have had to pivot and reposition their brands to appeal to Kiwis.

So just how are companies – from tourism service providers and agriculture producers to sporting teams – selling Brand NZ to locals? We chat with

marketers from industries once reliant on foreign marketing about how they are re-connecting with the basic cultural values of Kiwis in order to get them

invested in their brand and the wider economy.

DESIGN-LED DIGITAL MARKETING:

More Than Meets the Eye It’s said a picture is worth a thousand words. But how many

impressions, engagements and likes is your marketing design worth? Is it all about aesthetics or does it come down to a

design-led marketing approach?

In a visual and content-heavy world, marketers know how hard it is to shine in a crowd. Content is churned out at a staggering rate, and marketers are always on the look-out for more innovative ways of being seen. Design-led digital marketing can be the key that helps brands rise above the noise and lead to a significant competitive advantage. But how are brands broaching design as art versus design as

science in order to gain this advantage?

In this issue of NZ Marketing, we unpack what it means to be a design-led brand and why marketers should be embracing

design thinking as a strategy in their digital efforts. From the shopability of your website design to the latest graphic design trends and emerging technologies we explore how and why brands are upping their design efforts in a bid to

improve the way in which customers experience and engage with their digital content offering.




SUFFERING THE SILO MENTALITY:

Why are Silos the Enemy of Effective Marketing?

Marketers are all too familiar with the realities of operating within a siloed ecosystem. Functions are segmented, and information isn’t easily shared

between departments, offices or regions. Digital designers don’t always share a seat at the table with the business side of the company, and marketers and agencies sometime sing from different sheets. Ultimately, silo marketing can

reduce the efficiency and integrity of a brand’s communications.

As a result, the impact of each message is diluted or lost in the sea of other messages. In addition, departments and agencies working independently

often resist sharing data. Silo marketing can lead to lost resources as separate teams perform the same tasks, such as developing similar ideas

or conflicting campaigns.

So how can marketers help facilitate better collaboration within their organisations? We get expert, real-world advice from marketers and agencies

on what they are doing to break down silos so to produce more effective brand communication.

MARKETING ON A SHOESTRING:

Leveraging the Power of Social Media We all know advertising spend is often the first thing to go when the economy takes a

dive. However, it’s not a time to go dark on your customers. With its broad appeal, ease of operation and relatively cost-effective design, social media is a medium that many

businesses look to amplify when their marketing budgets are strained.

But, as social media marketers tell NZ Marketing, elevating this type of advertising effort isn’t as easy as a like here, share there or occasional sponsored Instagram post. They shed some light on the most effective ways businesses can deliver ROI through

social media advertising and caution against those tactics that are less effective.

Brand Lessons from Political Marketing As much as we may like to think we vote based on policies prior to an election,

in fact our votes are shaped by carefully targeted and highly advanced political marketing campaigns, in the same way how and why we choose where to shop,

the toothpaste we buy and the car we drive.

With a national election set for September, New Zealand politicians are now full into election mode with daily TV appearances, direct mail leaflets cluttering your

mailbox, and the surveys you are asked to complete as part of their data collection. Without a hint of satire, we take a light-hearted look at techniques and lessons brands can learn from politicians as they apply to their own marketing efforts.


OPTIONS









DEADLINES

PAID CONTENT
















OPTIONS









DEADLINES

PAID CONTENT












HUMANISE TO CONNECT:

The Future of Experiential Marketing From pop-up stores and live demos to events within an event, experiential

marketing can help you humanise your brand and bolster a lasting connection between customers and a brand.

While these experiences are mostly real-life, marketers also need to marry them with social and content to amplify their efforts across channels.

This is especially true given our new Covid-19 reality. Coupled with advancements in technology such as 5G, the introduction of new streaming and video

production services, and an increasing need to be environmentally conscious, we ask what the future of experiential marketing will look like? How are marketers

leveraging these advancements and the new normal to improve the way in which customers engage with a brand in both online and offline situations.

Marketing and the 5G Revolution Despite all the 5G hype, you might still be asking yourself, “What the heck is 5G and

how will it impact my marketing efforts?”

If you’re a small business marketer, the truth is your day-to-day marketing processes probably won’t change completely. However, you will likely notice subtle changes and

new technologies creeping in on the horizon – especially in the realm of AR, VR, AI, and smart devices. With more digital ads on more screens, surfaces, and alternative

realities to their interactivity, 5G will introduce new thinking to digital marketing.

We chat to smart brands about their preparations for 5G as we explore exciting AR opportunities, what 5G means for data collection and how marketers can access new

markets in remote places.

REGULARS: Horse’s mouth

An interview with an industry leader making waves, to hear about their own work, as

well as thoughts on the wider industry and trending topics.

Behind the Scenes We take a behind the scenes look at

what goes into making an award-worthy advertising campaign.

Up-and-comer Each issue we feature a young marketer

making waves in the industry as they reflect on their career to date and give us their take

on the industry.

Industry Insights Industry leaders offer unique insight on the

latest happenings and hot topics consuming the marcomms community.

deadlines - stoppress.co.nz · design thinking as a strategy in their digital efforts. from the...

Documents