AN EMPTY CYCLE STUDIO IS A VERY BAD PLACE

“TRULY TERRIFYING”

“ABSOLUTELY SHOCKING”

Many clubs’ cycle studios are sitting empty for more than 80% of their opening hours, whilst specialized cycle boutiques are attended by thousands each week and earn much more per customer.

An empty studio spells disaster for clubs that have invested heavily in the facility, but are now wasting space and losing potential revenue every single day.

Clubs with just 2-3 cycle classes a day could be missing out on a horrifying up to

£120,0001 a year in membership revenue.

VISIT US AT: LESMILLS.COM/FULLCYCLE

#DEADQUIET

“I HAVEN’T SLEPT PROPERLY SINCE”

ARE BOUTIQUESCREEPING UPON CLUBS

THE BOUTIQUE MYSTERY

YOU WON’T BEAT BOUTIQUES AT THEIR OWN GAME

WHAT ARE THEY DOING DIFFERENTLY?

BOUTIQUE CYCLE STUDIOS EARN…

MORE THANAS MUCH2X

42%2015

21%2014

…per customer and are growing fast!

ENDING THE TERRORProtect your mid market position by clocking high-end boutiques from moving down.

But with a focused and sufficiently different business model, you will kill them in the mass market.

Despite their high cost, boutique gyms with a single activity are now the second most popular venue. People are moving away from typical multi-purpose fitness centers, which are losing their market share quickly2.

The number of US club members who also say they use boutiques doubled from 2014 to 2015.

FOCUS & PASSIONATE DELIVERY

FLEXIBLE PRICING

STRONG BRAND AND STORY

DISRUPTIVE MARKETING

CONVENIENT CLASSES

ONLINE BOOKING SYSTEMS

HIGH-QUALITY USER EXPERIENCE

INSPIRING STUDIOS

HEAVY INVESTMENT IN INSTRUCTORS

WE CAN HELPIf your empty studio is haunting you,

our expert advice and guidance could help you turn it into a screaming success.

CONTACT THE LES MILLS TEAM TODAYxxxxxxxxxxx xxxxxxxxxx xxxxxxxxxx

1. Based upon a club with 3,000 members increasing from 18 to 40 live classes a week and bringing class utilization up to 70%. 2. AC Nielson 2013.

DIFFERENTIATED VALUE

PROPOSITION

STEP UP YOUR GAME

REFOCUS

PROVIDE A HIGH QUALITY MASS MARKET CYCLE

EXPERIENCE

MIX IT WITH OTHER HIGH

QUALITY EXERCISE PROGRAMMES TO ADD MORE VALUE

TO YOUR MEMBERSHIP.

CREATE A CLUB

WITHIN YOUR CLUB!

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