dbim - presentation
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DBTRANSCRIPT
Sinan ABDEL SATTARCarlo ALPEGGIANIAna CENOZStanley CHENDiletta D‘ONOFRIO
Manuel FLORESJosé JUAREZGerardo LOPEZElyssa PARVENAlejandra RANSOM
AceicladoCooking oil as a value generator
Final Presentation
2
Agenda
Overview1
a. Mexican Cuisineb. Recycling in Mexicoc. Cooking Oil as Risk and Opportunity
Aceiclado2
a. Business Schemeb. Roadmap
Synthesis3
a. SWOT summaryb. Limitations
3
Mexican Cuisine is highly diverse, with similarities across the country
Empanadas Flautas Chilaquiles Churros
• Corn• Local Ingredients• Love• Cooking Oil• More Cooking Oil
Mexican food involves:
4
Used cooking oil is a poison that can be turned into a remedy
http://cities-today.com/2013/01/how-mexico-city-has-turned-garbage-into-fuel/
Non recycled Recycled
Keeps environment clean
Provides a cost efficient energy solution
Creates jobs
Fosters recycling as a habit in Mexican society
Reduces usage of fossil fuels
Clogs drain leading to Sanitary Sewer Overflow
Contaminates water
It has no benefits, can be costly, and harms the
environment
The case for recycling cooking oil exists, and the opportunity can be
seized
5
Despite undergoing some recycling effort, Mexico is still far from being first class student
• Before its closure in 2010, Bordo Poniente represented 70mio tones over 370 hectares and piled 17 meters deep
• 12,500 metric tones of daily waste
• Recycling efforts for glass, cardboards, paper, tin, plastics, and PET
• “only” 5,500 tones to landfill
Recycling is still far from being a habit for most people
Bordo Poniente
http://cities-today.com/2013/01/how-mexico-city-has-turned-garbage-into-fuel/
6
Aceiclado
„Provide an alternative source of energy that is clean, cost-efficient, and that empowers low income populations“
Mission
Contraction of the words “aceite” (oil) and “reciclado” (recycled)
7
By thinking in terms of value circle, the project becomes financially sustainable
End Consumers (Government Agencies, Corporations, SMBs, etc.)
ACEICLADO
RestaurantsHotelsStreet StandsSchools
…
• Renewable fuel
• Subsidies
Revenues
• Factory • Maintenance• Labor • Machinery• Containers• Transportation• Used oil
Costs
8
Focusing on external support and awareness of stakeholders, the project can be executed in the near future
P
Communication
Get government
support
Raise suppliers’ awareness
Market it to the customers
Widespread the concept to the people
P+1 P+2 P+3 Long-run
Engage stakeholder
s into sustainabilit
y and its benefits
Roadmap
Business Process
Get Know-How in existing markets
Get funding
Acquire technology
Invest
Organize collection and
distribution
Generate new
business as market
pioneer and partner
Hiring process
9
The SWOT analysis reveals that Aceiclado has to focus on raising awareness and becoming self-sufficient over time
Opportunities
Threats
Strengths Weaknesses
(1) Reduce carbon footprint
(2) Transnational expansion
(1) No competition at the moment
(2) Government support
(1) Indifference
(2) High initial investment
(1) Cost of technology adaptation
(2) Cheat the system
10
Limitations
1
2
3
4
Lack of scientific knowledge and use of business theories only
Focused on existing markets, assumptions about transferability
Reliance on government’s support
Uncertainties regarding rise of awareness
11
Questions & Answers
Thank you for your attention!