davy modern woman series
DESCRIPTION
I was asked by Davy to put together some thoughts on Social Media for you personally, as a business, and for parents.TRANSCRIPT
Davy
Modern Woman
Series5 November 2014
We don’t have a
choice as to whether
we DO social media;
the question is how
well we do it.
• Brightspark
• Cyber-psychology
• Teens & Social Media
THREE THINGS
TO KNOW
ABOUT ME
Social Media
AND YOU
Include an attention grabbing keyword rich headline.
Clear, Smart Headshot.
LinkedIn 1Stick to your name in the same box.
2
3
Personalise your URL by Edit Profile >> Edit Contact InfoUse keywords in your web and blog addresses
In your summary, write in the first person! Fill it with your keywords. Include recent presentations.
And include your contact details so people outside your network can contact you.
Display all your badges: skills, endorsements, recommendations.
Try and aim for 5-10 recommendations.
The number 1 tip for LinkedIn is:Always Use Your Personal Email!
It’s all about managing your timeline. If you don’t like what someone has written on your timeline, you can hide it.
If you want to manage what people can post about you, then switch ON approve all posts.
Is This You?
Lets you collect and organise thing you love and inspire you
70 million users | 80% women20% of social referrals to e-comm
“Google Of The Visual Web”
Content life span = 1 week(80 mins Facebook, 5-25 mins Twitter)
Real World : Nailed It!
Real World : Nailed It!
Real World : Nailed It!
“Instant Web” (don’t let them change this!)
Tap into conversations taking place about daily thoughts & lives
Twitter has many uses: research, chat, fun (#vinb #lovehate)
Why I Love Twitter
Social Media
FOR BUSINESS
• Money = Promotions
• Status = Sharable Content
• Fun = Conversation
What Do People Want?
• Money = Promotions
• Status = Sharable Content
• Fun = Conversation
What Do People Want?
“Digital Water Cooler”
The Situation in Ireland
Facebook Algorithm
Organic Reach: 6%
This means that
94% of what you
write is never seen
Because 94% of what you write
on Facebook doesn’t get seen...
Facebook is now
an advertising platform.
A place to promote your business
using ad spend.
Social Media
& YOUR KIDS
Where Your Kids Are
Instagram Snapchat WhatsApp Tumblr Minecraft
Kids Aren’t So Different Today
Instagram Snapchat WhatsApp Tumblr Minecraft
THEN (1980’s)
Socialise
THEN (1980’s)
Gaming
THEN (1980’s)
Music
THEN (1980’s)
Photos/Videos
2 Big New Scary Things
• Bullying
• Porn
TO CONCLUDE
Social Media Reveals Your Personality
• As a family, develop a technology etiquette
• As a business, you must have a social media
strategy and a social media policy
• As a human, get on board. It’s not too late!
Find Me
brightspark-consulting.com | @maryrose |
ie.linkedin.com/in/maryroselyons |
slideshare.net/maryroselyons
Brightspark B2C Client Example
Since 2014 we introduced a completely new Facebook strategy for Maxol, introduced Twitter and Pinterest to their social strategy and achieved spectacular results!
• Reach is up 98%• Engagement is up 858%
Brightspark B2B Client Example
Since its inception in 2012, our role is to digitise the data produced by Publicpolicy.ie We produce infographics, apps and microsites to convey the results of the data to a specific niche audience.
• Localauthorityfinances.com – winner of the Best New Web App at the Irish Web Awards 2014
• Where Does Your Tax Go? – winner of the Most Responsive Website at the Irish Web Awards 2014
• Where Do You Fit In? – shows were your income lies in relation to others
Brightspark Services
• Social Media StrategyWe embed the process with the client. “Outsourced Insource Model”.
• Content CreationWe prepare all of the content for your social media, run tests to see what kind of content appeals the most (what times of day, types of offers, etc), then write the processes so you can manage it yourself in-house.
• Content MarketingYou have the data and the stories. Our role is to convert them into sharable pieces of content for distribution across the social networks.
brightspark-consulting.com
@maryrose
ie.linkedin.com/in/maryroselyons
plus.google.com/MaryroseLyons
slideshare.net/maryroselyons
Find Me