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Dave Metzgar, Director Membership Systems and Support Services

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Page 1: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

Dave Metzgar, Director Membership

Systems and Support Services

Page 2: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 3: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 4: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

Ways to Improve your

Site's Ranking (SEO)

Page 5: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 6: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 7: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

1. Relevance

2. Distance

3. Prominence

-Prominence refers to how well-known a business is. Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.

* There's no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.

Page 8: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

improving

your local rankings

Page 9: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

5 Steps + 1

Page 10: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 11: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

https://www.google.com/business/

Page 12: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 13: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 14: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 15: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 16: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 17: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 18: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

To help specific pages rank locally, optimize

your title tags with the local keyword. For

example, your title tag could be “Farmer’s

Market Frankfort." This signals to search engines

that this page is directly tied to Frankfort, and

will thus be more likely to show up in searches

from your geographic area and explicit searches

for the local term.

Page 19: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

What would a person looking for a market enter

into Google?

Keywords….

Page 20: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings
Page 21: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

Up to date content is important. Search engines

do, too. Regularly updated content is viewed as

one of the best indicators of a site’s relevancy,

so be sure to keep it fresh.

Page 22: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

One of the best way to improve your SEO is to

appear in major publications since these are

indexed high on Google. If you'd like to improve

your local SEO, target top local publications for

coverage and create and foster relationships

with local journalists who will cover your news

on an on-going business.

Page 23: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

Make a concentrated effort to get on websites

that offer local listings, such as Yelp, Yellow

Pages, Bing; these popular websites can direct

locals to your business.

Page 24: Dave Metzgar, Director Membership Systems and Support Services · directories). Google review count and score are factored into local search ranking: more reviews and positive ratings

1. Claim your Business on Google

2. Be thorough and complete

3. Use the data

4. Use tools, (3D tour, Postings)

5. New Content

6. 3rd Parties – Publications and Websites