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Data Quality Management: Framework and Approach for Data Governance 5 th German Information Quality Management Conference Dr. Boris Otto

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Page 1: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Data Quality Management: Framework and Approach for Data ppGovernance

5th German Information Quality Management Conference

Dr. Boris Otto

Page 2: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Agenda

Introduction to University of St. Gallen and the Research ContextBusiness Drivers for Data Quality ManagementBusiness Drivers for Data Quality ManagementData Governance: Design Elements and ImplementationSummary

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ2

Page 3: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Introduction to University of St. Gallen (HSG)

Founded in 1898

5 000 students on bachelor5,000 students on bachelor,master, and doctorate level

Two thirds of the students inTwo thirds of the students inbusiness administration

Largest business administrationf lt i S it l dfaculty in Switzerland

80 professors, 35 permanent lecturers, 260 associate lecturers

30+ institutes

1 000 staff1,000 staff

50 per cent industry funding

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ3

Page 4: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Project partners of the Competence Center Corporate Data Quality (CC CDQ)(CC CDQ)

Bayer CropScience AGMonheim, Germany

Daimler AGStuttgart, Germany

DB Netz AGFrankfurt am Main, Germany

Deutsche Telekom AGBonn, Germany

ETA SA Manufacture Horlogère Suisse ZF Friedrichshafen AGETA SA Manufacture Horlogère SuisseGrenchen, Switzerland

ZF Friedrichshafen AGFriedrichshafen, Germany

Robert Bosch GmbHStuttgart-Feuerbach, Germany

IBM Deutschland GmbHStuttgart, Germany

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ4

Page 5: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

CC CDQ research scope in the context of Business Engineering

Strategy

Data Quality Strategy

ProcessesManagement ReportingManagement Reporting

y gy

Organisation and Data ManagementOrganisation and Standards

Data Management Processes

Cross-company Networks

Maturity and Transition

Data Architecture

local global

Systems System Architecture

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ5

Systems

Page 6: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Agenda

Introduction to University of St. Gallen and the Research ContextBusiness Drivers for Data Quality ManagementBusiness Drivers for Data Quality ManagementData Governance: Design Elements and ImplementationSummary

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ6

Page 7: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Business drivers for data quality management can be found literally across the entire enterpriseacross the entire enterprise

Corporate Management/ Poor data quality causes “blurry” management decisionsNo single point of truthp g

Business Intelligence No single point of truthManual effort necessary during report creation

Legal and regulatory risks through bad or incomplete corporate dataCompliance Legal and regulatory risks through bad or incomplete corporate dataContractual breaches and liability cases likely

Common material and partner data as a mandatory pre requisite forProcess Integrationalong the Value Chain

Common material and partner data as a mandatory pre-requisite for efficient order-to-cash and procure-to-pay processesNecessity to establish unique data integration methodologies

Customer-centric Business Models

One-face-to-the-customer requires consistent and sustainable customer and contract data managementData integration necessary on business unit and regional level

Electronic Product Information

Customers and business partners demand high-quality electronic product informationInformation lifecycle management from F&E to Sales & Distribution

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ7

Page 8: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Consequences of poor data quality

78

81

A t hi h d t i i t t t d

Inaccurate reporting

53

54

78

Data governance and stewardship  limitations

Bad decisions based on incorrect definitions

Arguments over which data  is appropriate or trusted

46

52

No understanding of master  data homonyms,  synonyms

Limited visibility  for data  lineage and linkage

32

35

Inefficient marketing

Poor customer service

8

17

18

Oth

Delay in new product introductions

Inefficient purchasing/sourcing

Source: Russom, P.: Master Data Management - Consensus-Driven Data Definitions

8

0 10 20 30 40 50 60 70 80 90 100

Other

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ8

, gfor Cross-Application Consistency. The Data Warehousing Institute, 2006

Page 9: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Agenda

Introduction to University of St. Gallen and the Research ContextBusiness Drivers for Data Quality ManagementBusiness Drivers for Data Quality ManagementData Governance: Design Elements and ImplementationSummary

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ9

Page 10: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Data quality management in a corporate-wide context

Companies have difficulties with institutionalizing data quality management g y g

• Definition of responsibilities• Integration in organizational structure• Enforcement of mandates

Different internal and external stakeholders with divergent interests

• CxOs, IT, Sales, Procurement, Controlling, Business Units, Customers etc.• Company-wide requirements, laws and regulations vs. regional and local

differencesdifferences• Separation of data maintenance and data usage

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ10

Page 11: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Data quality management without data governance

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ11

Strassmann, P.: The Politics of Information Management, The Information Economics Press, New Canaan, Connecticut, 1995

Page 12: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Data governance specifies the framework for decision rights and accountabilities as part of data quality managementaccountabilities as part of data quality management

Data Governance

Definition of roles and assignment of responsibilities for decision-areas to these rolesDefinition of organization-wide guidelines and standards and assuranceDefinition of organization wide guidelines and standards and assurance of compliance to corporate strategy and laws governing data.

DQM Roles 2Data Governance Model

M T

asks

DQM Responsibilities(assignment of roles to tasks)

13Combination of roles, tasks

and responsibilities for data

DQ

M (assignment of roles to tasks)and responsibilities for data quality management.

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ12

Page 13: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Data governance defines clear roles and responsibilities for data quality managementquality management

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ13

Strassmann, P.: The Politics of Information Management, The Information Economics Press, New Canaan, Connecticut, 1995

Page 14: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

The current state-of-the-art suggests 4 roles and 1 committee for data quality management as a common denominator*

Executive Sponsor

data quality management as a common denominatorProvides sponsorship, strategic direction, funding, d d i ht f

Data Quality Board

padvocacy and oversight for data quality management

Defines the data

Chief Stewardgovernance framework for the whole enterprise and controls its implementation

BusinessData Steward

TechnicalData Steward

Puts the council’s decisions into practice, enforces the adoption of standards, Data Steward Data Stewardhelps establishing data quality metrics and targets

Details the corporate-wide Provides standardised dataDetails the corporate wide data quality standards and policies for his area of responsibility from a business

i

Provides standardised data element definitions and formats and profiles source system details and data flows * The actual number of roles may vary from

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ14

perspective between systems company to company.

Page 15: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Data governance sets standards and guidelines for the major decision areas and tasks in data quality managementdecision areas and tasks in data quality managementData quality strategyAlignment with business strategy, business benefits of DQM, measurement and control of DQM

DQM controllingMeasures and metrics scorecards incentive systemsMeasures and metrics, scorecards, incentive systems

Organization and processesAssignment of roles, definition of data management processes

Data architectureMeta data definition, logical data modeling, global vs. local distribution ot information objectsj

System architectureFunctional architecture for data management, standards for data repository, data cleansing data distributioncleansing, data distribution

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ15

Page 16: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Excursus: A benefit tree for data quality management

Human Resource ManagementFirm Infrastructure

Support

nd cs

Procurement

ons

nd cs ng es ce

Technological DevelopmentActivities

Inbo

unLo

gist

i

Ope

ratio

Out

bou

Logi

sti

Mar

keti

& S

ale

Serv

ic

Primary Activities

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ16

Page 17: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Example: Key performance indicators for data quality in the retail industryindustry

Kennzahl Bezugsgrösse Berechnungsvorschrift Ebene Periodizität

(Absolutwert der Formatwechsel) / Verbrauch * FilialeFormatwechsel Wert (Absolutwert der Formatwechsel) / Verbrauch 100

Filiale, Abteilung Monatlich

Pseudo-Bepo Wert (Wert Pseudo-Bepo) / Wert Bepo Gesamt * 100 Filiale, Abteilung Monatlich

Minusbestand Anzahl (Anzahl Bepo ohne Bestand) / (Anzahl BepoGesamt) * 100

Filiale, Abteilung Monatlich

Inventurbestand ohne Wert (Inventurbestand ohne Bepo) / Inventurbestand * Filiale, JährlichBestellpositionen Wert 100 Abteilung Jährlich

EK-Differenzen Anzahl (Anzahl fehlerhafte Repo) / (Anzahl RepoGesamt) * 100 Abteilung Monatlich

Rechnungen ohne Auftrag Anzahl (Anzahl Rechnungen ohne Auftrag) / (Anzahl

Rechnungen Gesamt) * 100Filiale, Abteilung Monatlich

Fehlerlisten Anzahl (Absolutwert der Menge mit Fehlern) / (Absolutwert der Gesamtmenge) * 100

Filiale, Abteilung Monatlich(Absolutwert der Gesamtmenge) * 100 Abteilung

Stapf-Korrekturen Wert Wert der nachträglichen Ergebniskorrekturen Filiale, Abteilung Monatlich

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ17

Source: Schemm, J.; Otto, B.: Stammdatenmanagement bei der Karstadt Warenhaus GmbH, Institut für Wirtschaftsinformatik, Universität St. Gallen, St. Gallen, 2007

Page 18: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Excursus: Demarcating business data dictionaries from related conceptsconcepts

Evaluation Criteria Glossary Data Model Data Dictionary

BDD Classification Systems

Semantically enriched definitions

Mapping ofMapping of relationships

Intelligibility for i lpotential users

Manageability, Maintainabilityy

User friendly integration into other applicationsother applications

Very high Medium Low Very lowHighKey:

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ18

Page 19: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Example: Business data dictionary at Mars

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ19

Source: Schemm, J.: Fallstudie Mars Inc.: Global Data Synchronization in der Konsumgüterindustrie, Institut für Wirtschaftsinformatik, Universität St. Gallen, St. Gallen, 2007

Page 20: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

For the assignment of responsibilities, concepts like the RACI notation may be used

Rnotation may be used

R ibl

ARResponsible Responsible roles perform tasks or specify the way of

performing tasks

AC

Accountable Accountable roles authorize decisions or the results of tasks

CConsulted Consulted roles have specific knowledge necessary for decision-making or performing tasks

Idecision making or performing tasks

Informed Informed roles will be informed about decisions made or l f kresults of tasks

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ20

Page 21: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Data governance materializes in a responsibility matrix

Executive Sponsor

Data Governance

Chief Data

Technical Data

Business Data

…Rolesp

Council Steward Steward Steward

Data quality strategy A R C

Measures and controls A R

Tasks

Data management processes

A R C C

Metadata management and business data dictionary

A R C

Data architecture A R CData architecture A R C

System architecture I A R I

Data quality tools A R

Key: R - Responsible; A - Approver; C - Consulted; I - Informed.

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ21

Page 22: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

There is no “one fits all” solution - in analogy to IT management, contingencies determine the individual data governance modelcontingencies determine the individual data governance model

Performance strategystrategy

Firm sizeDecision-making

style/culturestyle/culture

IT Governance

Diversifica-tion breadth

Line IT knowledge

Organization structure

Competitive strategy

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ22

Page 23: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

The establishment of a data governance model is a change process

1st draft of th d l

Kick-off workshop

1-on-1 workshops w/ business

Agreed data governance

Analyze contingencies

Roll-outthe model workshop w/ business

unitsgovernance

modelcontingencies out

Core team Sponsor Data governance council Process owners

Involved roles

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ23

Page 24: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

How to ensure failure in a data governance programm

Silver bullet syndromeSilver bullet syndrome

Ivory tower syndromeIvory tower syndrome

Poor organizational change managementg g g

Lack of executive sponsorship

Quelle: IBM, 2006.

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ24

Page 25: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Don’t forget: Simplicity is the clearest policy

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ25

Strassmann, P.: The Politics of Information Management, The Information Economics Press, New Canaan, Connecticut, 1995

Page 26: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Agenda

Introduction to University of St. Gallen and the Research ContextBusiness Drivers for Data Quality ManagementBusiness Drivers for Data Quality ManagementData Governance: Design Elements and ImplementationSummary

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ26

Page 27: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Summary

Multiple business drivers for data quality management exist -

throughout the entire organization of a company

However organizations have difficulties assigning responsibilitiesHowever, organizations have difficulties assigning responsibilities

for data quality management

Data governance is an instrument for the strategic alignment of

data quality management and the definition of standards

It is no “one fits all” concept, but is rather influenced by a

’company’s contingencies

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ27

Page 28: Data Governance 04 bot.ppt [Kompatibilitätsmodus]2004%20bot.pdf · 2016-02-27 · Introduction to University of St. Gallen (HSG) ÎFounded in 1898 Î5000studentsonbachelor5,000 students

Contact

Dr Boris OttoDr. Boris OttoUniversity of St. GallenInstitute of Information [email protected]++41 71 224 32 20

cdq.iwi.unisg.ch

Data GovernanceBad Soden, November 22nd, 2007

© IWI-HSG / CC CDQ28