darrell backen digital marketing scope of production

DEMO: DARRELL BACKEN SCOPE OF PRODUCTION

MARKETING MOBILE+DIGITAL

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BACKEN business development

I have been developing media for small business with cost effective systems since 1967. My first direct mail campaign which was mimeographed on a Gestetner ma-chine. I have evolved my media strategies from print to web and now to mobile media.

This is a brief overview of marketing pro-ductions that I can produce for your firm.

Development of an Education Based Market-ing Program Sets Your Firm up as an Authority

in the IndustryI have over 20 years experience of writing, editing and

producing magazines and newspapers. I can write edu-cation based articles on your industry and develop your firm to a position of authority in the marketplace. This is a major advantage over the rest of the marketplace, as most companies do not have a publishing or marketing presence. Most companies have a full-color brochure kit with a few pictures of samples. This is the extent of their marketing efforts. This does not differentiate them from anyone else in the marketplace. If there is nothing memorable or beneficial for the client to keep and use this piece, it'll be thrown in the garbage or filed and for-gotten.

Research and Development of Client Needs Evaluation Systems

Programs can be developed, which will address the needs of your clients. Most companies make the mis-takes of taking care of their needs, instead of concentrat-ing on the clients needs first. To be successfully competi-tive, a company needs to have a priority marketing sys-tem in place, which intrigues the client to remember, value and do business with your firm.

Development Of Advertising with Your Sup-pliers Paying Part of the Advertising Cost

A major reduction in you advertising costs can be achieved by co-marketing with established cooperative marketing budgets set up by your suppliers.

Participation in Direct Mail Campaigns to Your Target

Market on a Wholesale Basis

For a fraction of the cost of doing direct mail campaigns monthly to your complete target market a sys-

tem can be set up with major savings. The returns on this marketing is up to 25 times the effectiveness of the regular advertising. My campaigns are returned similar results for the last 15 years.

Develop an Automatic Referral Generation System.

An automatic referral generation system can be set up with Maximizer. This system, both brings in referrals, as well as brings in new business from past clients. There are many different methods of implementing an auto-matic referral generation system.

Development And Implementation of an E-Commerce Strategy

Development to of a comprehensive E-Commerce program is essential to bring in business from the new media sources that have developed over the last 10 years. An E-Commerce program is very cost-effective once it is set up.

Web Site Development and StrategyDevelopment of an effective web site, complete with

proper search engine optimization is essential to a pro-ductive E-Commerce program. Once your site is devel-oped, you have to make it easy for anyone to find you, by using the proper meta tags and optimization techniques.

Research and Development of Prospects Who Share Your Top Clients Classification Code.Research of the classifications that your best customer

lists are now in is extremely profitable. For example, if you have good results with one market segment, I can re-search and deliver the entire market in that market seg-ment. This follows the 80/20 rule in 80% of your busi-ness comes from 20% of your clients. The objective is to find more those 20% of those clients who have a similar classification code. 100% market penetration in the 20% top producing market is very profitable and affordable.

"Whether you think that you can, or that you can't, you are usually right."- Henry Ford (1863-1947)

Grow your business Cost effectivelyBy Darrell Backen

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DARRELL BACKEN

MOBILEDIGITAL

VIDEONARRATION

BROADCASTCRMSEO

DIRECT MAIL

DIGITAL INFO SYSTEMS



Development of Alliance Marketing for Your Web Site

Additional revenue sources and networking of clients can be achieved through Alliance Marketing on your web site. This is highly ef-fective in multiplying the purchasing pore of your marketing budget. You can have a much greater return on investment when you have lower your in-vestment costs.

Instant Access to Decision-Makers for Condo-minium

and Strata Plan ComplexesDetailed information on the condominium complexes

of the lower mainland is available to begin a marketing campaign to with my database.

Access to Data of Every President or Owner of Every Business in North America

With my database, all contact information is available. This database would include all info on the business, in-cluding revenue, number of employees, credit rating, SIC common name, size of building that they're in, number of computers the use, what programs they use, and many other purchasing criteria.

Demographic Database of Every Neighborhood in the Lower Mainland

A database has been developed that has every detail of every demographic for every neighborhood in the lower mainland. The precise targeting can be down to the block in accuracy. The scope of your targeting can include what every neighborhood has paid for painting previously, what type of cars they buy and how much they paid for their cars. This precise targeting saves you thousands of dollars a year in wasted delivery to households that are not your target market.

Instant Access to Current Renovation and Res-toration Projects

The latest requests for renovations and restorations in the lower mainland are available to me. This includes resi-

dential industrial and commer-cial properties.

Research Ownership of Commercial, Industrial

And Residential BuildingsWith the address of any build-ing, and with the databases at

my disposal, the owner of that building can be known. With this information, a marketing campaign to the cor-rect decision maker can be started.

Development of Maximizer Customer Rela-tionship Management.

Training of your staff on the effective use of Maximizer would increase their productivity tremendously. I've been using Maximizer since 1986 when it first came on the mar-ket. I attended Corporate Communications Training Col-lege for the course on Computerized Sales and Marketing to learn the full capabilities of Maximizer. Most people only use 10 to 20% of the capabilities of Maximizer. When properly used, Maximizer can completely control and organize your customer relationship management, commonly known as CRM. When I was a student at the BCIT Venture Development Program I was asked to give seminars to the students as my knowledge on Maximizer was more than the faculty had.

Development of Public Relations and Publicity Releases

To Take Advantage Of Free PromotionWriting and producing publicity releases and develop-

ing a public-relations strategy is another function I provide. Every editor, managing editor, news editor, features editor for every publication in the lower mainland is in my data-base. Once a release is produced, it is quickly sent out the entire market.

I have been developing media for small business with cost effective systems since 1967. My first direct mail campaign which was mimeo-graphed on a Gestetner machine. I have evolved my media strategies from print to web and now to mobile media.

"I have not failed. I've just found 10,000 ways that won't work."- Thomas Alva Edison (1847-1931)

Grow your businessCost effectivelyBy Darrell Backen

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Media is Changing

I developed systems to cost effectively mar-ket small busi-

ness with direct mail

INSTEAD OF TRUCKLOADS

OF MAGAZINES

THAT END UP IN RECYCLING

Media is Changing

NOW REPLACED

WITH A MOBILE SITE

FORALL MOBILE

DEVICES

ALWAYS AVAILABLE WITH THE

MOBILE PHONE

24-7



Registration with All Supply and Services Sourcing Systems

Simple registration is free for most of these sourcing systems, which can bring you an addi-tional revenue from large corporations, tar-geted market segments, Provincial and Federal purchases.

Research Development and Implementation of a Marketing Calendar

Creation of a marketing calendar, which coordinates peak periods and pivot points in the marketing cycle with the appropriate marketing implementation. Coordination of direct-mail campaigns, promotional materials, institu-tional ads, trade shows, guest appearances on local radio and TV and personal visits to key personnel.

PowerPoint Presentations to Key Client Infor-mation Seminars.

Research, development and implementation of lunch hour, informational seminars with PowerPoint presenta-tions to educate your clientele with a multimedia presenta-tion of the benefits of your services.

Development of Financial Analysis Spread-sheets And Projections

Development and implementation of a Financial Analysis Spreadsheet. The creation of a analytical spread-sheet will give instant answers when any variable is changed. An example of this would be to create a Finan-cial Analysis Spreadsheet that shows changes in profit mar-gin with incremental increases in price, materials cost or commissions.

Relationship Selling TechniquesStaff can be trained in relationship selling the new con-

cept in the selling process. Relationship selling build cus-tomer loyalty. Perfection provides information that helps customers make intelligent actions. The goal is to build long-term relationships with clients. You become a con-sultant, partners and problems solvers for the customers.

Not a salesman. The focus of relationship selling its improving the customer's bottom line. You consider sales planning as a top priority. He spent most of your contact time attempting to build a problem-solving environment

with the client. They value your time experience then be-cause it is in their benefit to do so.

Development of a Market Research Program.Development of a market research program is vital to

clarifying your actual target market. There are many modern methods that can be implemented, which the cli-ents will participation in and bring in crucial information.

"The significant problems we face cannot be solved at the same level of thinking we were at when we created them."- Albert Einstein (1879-1955)


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Media is Changing The Book has lost its place as the leader in small business advertising

Media is Changing All too often the Book is thrown out without ever being opened


BACKEN business developmentI

Development of a Professional Business Plan.

A professional business plan can be devel-oped for your firm, which will include all of the functions of Professional Business Plan. A business plan is hte keystone marketing tool that all ef-forts are built upon.

Without a professional business plan, you have no measuring device to see if you are on course. It is like fly-ing with out a map and compass.

The business plan will include:

Executive Summary.Product or Service Description.Market Analysis.Competition Analysis.Marketing Strategy.Operations Strategy.Organization of the Venture.Key RisksTimeline.Financial Requirements and Projections.Exhibits

Development of a Professional Marketing Plan

Development of a professional marketing plan will give great returns on the time invested. This professional mar-keting plan would include:

MARKETING SITUATION ANALYSIS

SPECIFIC PRODUCT AND SERVICE DESCRIP-TION.

MARKETING SITUATION ANALYSES.Product Development.Stage and Product Lifecycle

Quality /Design FactorsClassification of Goods.Product Uses/Service Character-istics.Image, Branding, Reputation, and Selling Features.

INDUSTRY CHARACTERISTICS.

BUSINESS CHARACTERISTICS.Strengths, Weaknesses, Opportunities, Threats (SWOT)

UNCONTROLLABLE VARIABLES.Legal.Economic.Consumer.Environment.

MARKET.Geographic.Demographic.Psychographic.Location.Buying Criteria.Buying Process.Size of Market.Present Status.

MARKETING STRATEGIES.Positioning.Promotion.Pricing.Placement.Promotional Mix Grid.

INDUSTRY RESEARCH

"Obstacles are those frightful things you see when you take your eyes off your goal."- Henry Ford (1863-1947)

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Case StudyMarketingPrograms Developedfor UBC

Case StudyMarketingPrograms Developedfor Douglas College

http://www.dobacken.com




I have been developing media for small business with cost effective systems since 1967. My first direct mail campaign which was mimeographed on a Gestetner machine. I have evolved my media strategies from print to web and now to mobile media.

Internet Marketing Systems1. Affiliate Marketing2. Amazon Marketplace Selling3. Banner Exchanges4. Basic Link Trading5. Classified Ad Strategies6. Comparison Shopping Portals7. Competitive Analysis Using Alexa8. Components Of A Successful Online Business9. Content Driven Marketing10. Coupon Portals11. Credit Card Merchant Accounts12. Demographic Research Using MSN Ad Centers13. Designing Your Web Site For Maximum Effectiveness14. Determining The Testing Process For Your Web Site15. Determining Your Conversion Rate16. Determining Your Site Strategy17. Determining Your Target Audience18. Electronic Publishing Methods19. Establish And In Promoting An Affiliate Marketing Campaign20. Free Classified Ads On The Web21. Free Vertical Portals22. Gain A Hundred Visitors To Your Web Site On A Daily Basis23. Geographic Targeting24. Google Ad Words25. Google Site Maps26. Grating Banners27. How To Improve Customer Flow To Your Web Site28. Improving Your Conversion Rate29. Increasing Your Average Order Size30. Initial Paper Click Marketing Campaign31. Internet Malls32. Keyword Research For Pay Per Click Search Engines33. Keyword Research For Relevancy Search Engines34. Leverage Marketing35. Link Popularity And Page Ranking36. Link Trading37. Maintaining The Freshness Factor Of Your Web Site38. Meta Tags39. Microsoft Objective Marketing40. Necessary Pages That Need To Be In Your Web Site41. Newsletter Ad Trading42. Newsletter Campaigns43. Paid Inclusion Vertical Portals44. Pay Pal Systems And Other Payment Systems45. Permission Based Marketing46. Relevancy Search Engine Optimization47. Researching The Web48. Reverse Search Tools49. Social Bookmarking50. Social Media Strategies Such As Face Book51. Stealth Linking52. Submitting To Live Directories53. Submitting To Online Yellow Pages54. Submitting To Relevancy Search Engines55. The Alexa Internet Strategy Program

56. The Media Press Release Campaign57. Third-Party Resources58. Utilization Of Google Ad Words59. Utilizing Yahoo Stores60. Viral Marketing61. Web Site Usability Studies62. Web Rings63. Write Effective Ad Copy

Web Site Audit Systems64. Archive.Org65. Color Blindness Test, No Blue Cones66. Color Blindness Test, No Green Cones67. Color Blindness Test, No Red Cones68. CSS Validation69. Google Cache70. Google Web Rank71. HTML Validation72. HTTP. Headers73. Keyword Density Clouds74. Keyword Suggestion Analysis75. Link Popularity76. Links Validation77. Load Time78. MSN Cache79. Readability Test Or Accessibility80. Robots.Txt Validation81. RSS Validation82. Speed83. Spelling Validation84. Spider Simulator85. Traffic Details Using Alexa86. Yahoo Cache87. Yahoo Web Rank

Web Writing And Web Analytics88. Condense your content and layout your website so your most impor-

tant information is viewed first. 89. Analyze your web site code, find out what keywords potential custom-

ers are searching for, analyze your web site traffic, and make sure you are listed in the right search en-

gines.90. Analyze clicks and click throughs. 91. How people arrive at your website, how they navigate through your

site and how the user interacts with your online buying process. 92. Learn more about your customer through the use of web analytics

and server logs.93. Google analytics installed on the web site94. Research of Competitors Keywords95. Research of Competitors Web Writing96. Analysis of Competitor Strategies97. Analysis of Keywords Using Reverse Search Tool98. Optimization of Maximum Result Keywords99. Optimization of Keyword Phrases, According to Target Market Selec-tion

I have been developing media for small business with cost effective systems since 1967. My first direct mail campaign which was mimeographed on a Gestetner machine. I have evolved my media strategies from print to web and now to mobile media.



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BACKEN business developmentCareer Training and Education

Institutional Education

UBC

Sauder School Of Business

BCIT

Venture Development Program

Marketing Management

Courses and Corporate Training

Institute for Executive Development,

La Jolla California.

Executive Management Program

Phoenix Seminar

Corporate Publishing Group,

Vancouver, British Columbia.

Desktop Publishing Program

Sales Methods International,Calgary Alberta

Sales Management Training

Cossman Business Seminars,

Los Angeles, CaliforniaEntrepreneur Program.

Corporate Communications Training College,

Vancouver, British Columbia

Computerized Sales and Marketing Program

Charles Abbott Business Program.

Business Excellence Program

Steelcase Corporation TrainingSensor Selling Skills

Cost-Effective Marketing for Small Businesses

Author: Darrell Backen

250 page manual and cassette course on marketing.

Innovative Marketing Systems developed for Successful

Contracting… Government of Canada

150 page manual and cassette course on marketing.

3 hour PowerPoint presentation

Target Your Market ...

Vancouver Neighbourhood Profiles.

Author: Darrell Backen

The most comprehensive report on direct mail target marketing to Vancouver neighborhood's. Demographics include up to 400 purchasing criteria with accuracy down

to the block.This profile report is a multimedia production, includ-

ing a report book and computer analysis program. Any

criteria to find your clients, where they live in instantly be

acquired.


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BACKEN business developmentDarrell Backen's Clients

Products and Clients Featured in Darrell Backen's Publications, Business Development Systems or Digital Marketing Campaigns

• Molly Maid• California Closets• Bang & Olufsen• Inglis Canada• UBC• Douglas College• Sylvan Learning Centers• Sears• Kwik Kerb• Kohler Canada• Grohe• Merrill Lynch• Goepel McDermid• Global Securities• Re/Max• Realty Executives• Century 21• Sutton Group• Arctic Spas• DuPont Corian• Levelor Blinds• Tilley Endurables• PCO Pest Control• ADT Security Systems• Second Cup• Toro• Dec-k-ing• ReflechTech• MicroSoft Certified Professional Systems

Engineer• Phonetic Reading Centre• Fantasy Weddings• Luxury Bath Liners

• Vino-tec Wines• Ceiling Clean• Duraguard Fencing• Green Thumb Irrigation• Rohit Homes• Robin Lawn• TMSI Business Phone Systems• Spartan Construction• Chateau Designs• Sunrise Kitchens• Vantech Plastics Corp• Delta Glass• Aromask• European House Painter• Art Knapps• Athenry Gate• Focused Networking

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Mobile Marketing SystemsClick on them to see live





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Developed Mobile Marketing Systems

www.quikfind.telwww.1l.tel

www.darrell.tel



http://www.quikfind.tel

http://www.quikfind.tel

http://www.1l.tel

http://www.1l.tel





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PEOPLE USE THEIR MOBILE DEVICES INSTEAD OF WEBSITES

• For On the Go✆Info™• • On the daily commute• In the Waiting Room• In the Lunchroom• Over Coffee• Over Lunch• Waiting for the Bus• Between Appointments

People Use Any Spare Moment They Have To get Instant Info. They do not wait to get home or to the office to turn on a computer. People use their Smartphones while watching TV, going to the bathroom even at 2 in the morning when they can't sleep!





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Mobile marketing gives all the information to make a well in-formed decision. Videos, online articles, product feature demos. Maps give directions using your mobile's GPS from wherever you are by auto and bus routes.Decisions for:

1. Planning the weekend,2. events are happening,3. what trade shows are coming up,4. a mobile version of the home show,5. A simple use guide for seniors,6. Planning a RV vacation7. Planning a vacation to the island8. Planning a vacation to the USA9. Planning a vacation on a cruise10.Planning a vacation in BC11.Mobile visitors guide with links to local information12.A mobile guide for shopping for a new condo13.A mobile guide for shopping for a new home14.A mobile guide for shopping for a new car15.A mobile guide for shopping for a new Heavy Truck





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www.darrell.tel



www.darrell.tel






1.855.216.6010



www.darrell.tel

EUROPEANHOUSE

PAINTER

1.855.216.6010















Pay Per Click AdvertisingThese companies pay up to thousands of dollar per month to be here. After their budget of pay per click is used up they disappear!!!

Oval Living Video MagazineA digital magazine that showcases Video Brochures

Backen Video BrochuresInformational videos that sell your benefits to your customers.The dominate feature on the First Page of Google

3 Rotating High Impact BlogsLocalism BlogOval Living BlogActive Rain Blog

Digital Interactive Brochure with SEO DevelopmentA digital brochure that customers flip through like a magazine. When they find an interesting feature they click on it and instantly transferred to that webpage of order placement page

SEO Developed WebsiteHighly developed website loaded with SEO features

Video Gone Viral by News ServiceThe Video Brochure has beenpicked up World News Service

BACKEN MEDIA DOMINATES

1ST PAGE GOOGLE

DEMO: DOMINATE YOUR TARGET MARKET ONLINE






www.darrell.tel



www.darrell.tel






1.855.216.6010



www.darrell.tel

SAMSUNGDEALER

TMSI

1.855.216.6010













DEMO: DOMINATE YOUR TARGET MARKET ONLINE






www.darrell.tel



www.darrell.tel






1.855.216.6010



www.darrell.tel

Questions?Call Me Toll Free

1.855.216.6010













darrell backen digital marketing scope of production

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