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Fail Yourself Fitter Dan Slee comms2point0. https://flic.kr/p/6Z83fp

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Communication fails really are rather valuable. Presentation given at cmmshero in Manchester on May 13 2014.

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Fail Yourself Fitter

Dan Sleecomms2point0.

http

s://f

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r/p/6

Z83f

p

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Fail Yourself Fitter

Dan Sleecomms2point0.

http

s://f

lic.k

r/p/6

Z83f

pFail Yourself Fitter: How Epic Comms Fails Can Be a Path to Success

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Let’s climb success mountain

Creative Commons By Adha65

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You will fail.

You will fail

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You will fail. Failure is

good.

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The Mount Everest of

fails.

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Censored

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The K2 of fails

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Failure isn’t bad. Not

learning the lesson is.

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Fail forward.

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Be like a rock climber with

failure. Learn.

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LESSON: don’t make half a billion pounds of profit then put prices up £120 and then have a Twitter Q&A

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My biggest fail.

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.

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.

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.

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.LESSON: change the password, use a different platform for work and personal…

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LESSON: make a mistake, learn from it, move on…

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It isn’t just digital fails.

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If you just send out

stuff you are failing…

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If you aren’t

thinking about

strategy you’re

failing…

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If you do not have time to

experiment you are failing…

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If you have a team that

isn’t as comfortable with digital

than traditional

you are failing

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If you aren’t

making friends with

channel shift and customer services you are failing

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Take-homes:

Fail forward.

Be more like a rock climbe

r.

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A short clip to round things off. Google and

failure or a dancing man?

http://www.bbc.co.uk/news/technology-25880738or

http://youtu.be/fW8amMCVAJQ

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Thank you!Dan Slee

[email protected]

@danslee @comms2point0