danslee-final
DESCRIPTION
Communication fails really are rather valuable. Presentation given at cmmshero in Manchester on May 13 2014.TRANSCRIPT
Fail Yourself Fitter
Dan Sleecomms2point0.
http
s://f
lic.k
r/p/6
Z83f
p
Fail Yourself Fitter
Dan Sleecomms2point0.
http
s://f
lic.k
r/p/6
Z83f
pFail Yourself Fitter: How Epic Comms Fails Can Be a Path to Success
Let’s climb success mountain
Creative Commons By Adha65
You will fail.
You will fail
You will fail. Failure is
good.
The Mount Everest of
fails.
Censored
The K2 of fails
Failure isn’t bad. Not
learning the lesson is.
Fail forward.
http
s://f
lic.k
r/p/d
Qw
y44
Be like a rock climber with
failure. Learn.
LESSON: don’t make half a billion pounds of profit then put prices up £120 and then have a Twitter Q&A
My biggest fail.
.
.
.
.LESSON: change the password, use a different platform for work and personal…
LESSON: make a mistake, learn from it, move on…
It isn’t just digital fails.
If you just send out
stuff you are failing…
If you aren’t
thinking about
strategy you’re
failing…
If you do not have time to
experiment you are failing…
If you have a team that
isn’t as comfortable with digital
than traditional
you are failing
If you aren’t
making friends with
channel shift and customer services you are failing
Take-homes:
Fail forward.
Be more like a rock climbe
r.
A short clip to round things off. Google and
failure or a dancing man?
http://www.bbc.co.uk/news/technology-25880738or
http://youtu.be/fW8amMCVAJQ
Thank you!Dan Slee
@danslee @comms2point0