d8.1: dia-core dissemination strategy...contract n : iee/12/833/si2.645735 project acronym: dia-core...
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Contract N°: IEE/12/833/SI2.645735
Project Acronym: DIA-CORE
Title of Report
D8.1: DIA-CORE Dissemination Strategy
2nd Version
Project Coordinator: Fraunhofer ISI
Work Package 8 Leader Organization: NTUA
October 2014
The sole responsibility for the content of this [webpage, publication etc.] lies with
the authors. It does not necessarily reflect the opinion of the European Union.
Neither the EACI nor the European Commission are responsible for any use that
may be made of the information contained therein.
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Table of Contents
Executive Summary ............................................................................................ 5
1 Introduction ................................................................................................. 9
2 DIA-CORE Website ..................................................................................... 16
3 DIA-CORE Dissemination Package .............................................................. 21
3.1 Project Logo ......................................................................................... 21
3.2 DIA-CORE Factsheet ............................................................................. 22
3.3 Leaflet .................................................................................................. 23
3.4 Newsletter ........................................................................................... 24
3.5 Articles/Press Releases/Announcements ............................................ 26
3.6 Social Media Tools ................................................................................ 29
3.7 Policy Briefs ......................................................................................... 31
4 DIA-CORE Interventions and Publications .................................................. 35
4.1 Interventions ....................................................................................... 35
4.2 Publications ......................................................................................... 36
5 DIA-CORE Events ........................................................................................ 37
5.1 Strategy ............................................................................................... 37
5.2 Kick-Off Meeting ................................................................................... 38
5.3 DIACORE-CEPS Policy Workshops ........................................................ 38
5.4 Regional Workshops ............................................................................. 40
5.5 Policy Event .......................................................................................... 41
5.6 Final Conference .................................................................................. 41
Annexes............................................................................................................ 43
ANNEX A (1) – 1st DIA-CORE-CEPS Policy Workshop: Agenda ....................... 43
ANNEX A (2) – 1st DIA-CORE-CEPS Policy Workshop: Poster ......................... 45
ANNEX B – 2nd DIA-CORE-CEPS Policy Workshop: Agenda ............................. 46
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Preface
DIA-CORE intends to ensure a continuous assessment of the existing policy mechanisms
and to establish a fruitful stakeholder dialogue on future policy needs for renewable
electricity (RES-E), heating & cooling (RES-H), and transport (RES-T). The core objective
of DIA-CORE is to facilitate convergence in RES support across the EU and enhance
investments, cooperation and coordination.
This project shall complement the Commission’s monitoring activities of Member States
(MSs) success in meeting 2020 RES targets and builds on the approaches developed and
successfully applied in the other previous IEE projects.
In the course of DIA-CORE, an intense and continuous stakeholder dialogue will be
established based on a series of topical workshop and continuous involvement of national
and European key decision makers. To ensure the use of the project findings and
recommendations in future policy making, intensified experience exchange forms an
overarching component of this project. Complementary to the comprehensive interactive
web-based RES policy database, this exchange will be organised by way of
workshops/conferences, online meetings, presentations at external events and through
the use of social media.
Project Partners
No Participant Name Short Name Country Code
CO1 Fraunhofer Institute for Systems and Innovations Research
Fraunhofer ISI DE
CB2 Vienna University of Technology, Energy Economics Group EEG AT
CB3 Ecofys Netherlands bv Ecofys NL
CB4 Eclareon GmbH eclareon DE
CB5 National Technical University of Athens NTUA GR
CB6 Lithuanian Energy Institute LEI LT
CB7 Centre for European Policy Studies CEPS BE
CB8 German Institute for Economic Research DIW DE
CB9 University of Utrecht UU NL
CB10 AXPO Austria AXPO AT
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Executive Summary
This document describes the Dissemination Strategy of the consortium for the DIA-CORE
project. The Dissemination Strategy defines a clear predefinition of the dissemination
actions and events, in a tailor made mode, so as to fully exploit, through effective
dissemination and communication, the project’s final aim, which is to attain a continuous
estimation of the current policy mechanisms and to create a constructive stakeholder
dialogue on future policy needs for renewable electricity (RES-E), heating & cooling (RES-
H), and transport (RES-T).
As main objective of the DIA-CORE consortium is to assure appropriate communication
and targeted dissemination of the project’s aims, objectives and expected results.
Within the above framework the Dissemination Strategy is grounded on the following key
elements:
Enhance understanding on the potential benefits from the exploitation of the support
schemes and from the implementation of RES and RUE projects;
Facilitate policy dialogue at EU and national level;
Increase awareness of possibilities for support schemes exploitation and policy
instruments;
Increase willingness to pay and act through the enhancement of awareness on RES
costs and benefits;
Publicize the research results, accumulated knowledge and gained experience;
Create interest and attract potential contribution to the DIA-CORE activities;
Create tailor made dissemination packages which will target the “hot topic” addressed
by the project.
The core of DIA-CORE Dissemination Strategy is the identification of the targeted
stakeholders, in order to effectively disseminate and communicate the main outputs of all
project results. The prime dissemination targets – identified stakeholders which have
interest in the project outcomes include policy makers, members of public
administrations, (renewable) energy industry associations, members of the European and
National Parliaments, and academics/researchers. In this way, the main outputs of all
project results are effectively disseminated to the following categories of related
stakeholders:
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National and European policy makers;
Industry associations (e.g. Estela,
MEDENER, etc.);
International Organization;
Utilities;
National and Regional Authorities &
Regulatory Bodies;
Transmission System Operators – TSOs;
Energy regulators;
NGO’s and civil society;
Multilateral initiatives;
Academics/Researchers;
Private Investors and Project
Developers;
Financial Actors (e.g. EIB, KfW, EBRD);
General Public.
The needs of the specific target groups, as well as their characteristics, are the ones
determining the various strategy components. Therefore, this annual revision of the
dissemination strategy addresses issues such as the precise content, the form of
dissemination material and the means of communication, assuring the dissemination and
communication in an, up to date, tailor made mode.
All the previously mentioned stakeholders are the continuous recipients of a series of
dissemination activities, which aim to effectively disseminate and promote the DIA-CORE
results, concept and objectives, through awareness raising, knowledge sharing, interest
creation and various other activities. In brief, the main DIA-CORE dissemination actions
include:
The present well targeted dissemination strategy, including tailor made activities
aiming at target groups, with specific objectives and direct messages. Necessary
updates and enhancement are implemented on a regular basis in order to reassure
that awareness raising and motivation to action in regard to DIA-CORE outcomes are
met in a satisfactory way;
Development of the DIA-CORE web site, dedicated to the project’s activities, providing
information regarding meetings, schedules newsletters etc. The DIA-CORE web site
contributes to the effective promotion of the project’s concept through awareness
raising, knowledge and experience share, creation of interest and attraction of
potential contributions, among the stakeholders and interested parties;
Information promotion through the implementation of dissemination packages,
addressing the project target groups and including a variety of communication
actions. The particular information promotion has been launched throughout the
entire duration of the project, while it contains newsletters, leaflets, articles and press
releases, as well as policy briefs, communicated through the consortium’s
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participation in conferences, workshops, roundtables etc., but also via the use of
social media. Moreover, DIA-CORE intends to organize a series of events and the
publication of its progress and results in a Special Issue. In particular:
o Organisation and implementation of a side event in the framework of the
Sustainable Energy Europe Week (EUSEW);
o Organisation and implementation of four regional workshops to disseminate and
discuss the DIA-CORE results on a regional level. The workshops will be held in
Athens, Vienna, Amsterdam and Vilnius, in order to cover different European
regions;
o Organisation and implementation of the ultimate dissemination and
communication event, the Final Conference in Brussels, presenting the key DIA-
CORE results;
o Publication of a Special Issue on the assessment of support schemes, in order to
strengthen the exchange of knowledge and experience and to ensure a better
knowledge and understanding of environmental policy interrelationships and
implications.
The main progress made into the dissemination of DIA-CORE until the first 18 months of
project implementation can be summarized to the activities shown in Table 1, below:
Table 1: List of Accomplished Dissemination Activities
Date Activity Name Type
October
2014
2nd DIA-CORE-CEPS Policy Workshop Meeting
Preparation of the Online Questionnaire for the
Bottom-Up Approach of Financing RES
Dissemination Material
Preparation of the Web-based database on
RES policy performance at present and by
2020
Dissemination Material
September
2014
Information Packs of DIA-CORE (3rd version) Dissemination Material
Social Networks Accounts
(My Europa platform account creation)
Social Media Tools
4th DIA-CORE Newsletter Dissemination Material
DIA-CORE 2nd Press Release Dissemination Material
Dissemination of the 2nd Policy brief Dissemination Material
July 2014 DIA-CORE Website Enhancement Dissemination Material
June 2014 1st DIA-CORE-CEPS Policy Workshop Meeting
DIA-CORE 1st Press Release Dissemination Material
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Dissemination of the 1st DIA-CORE-CEPS
Policy brief
Dissemination Material
May 2014 3rd DIA-CORE Newsletter Dissemination Material
April 2014
Information Packs of DIA-CORE (2nd version) Dissemination Material
Social Networks Accounts
(Twitter account creation)
Social Media Tools
March 2014
DIA-CORE Factsheet Dissemination Material
DIA-CORE Website Enhancement (Partners
Area creation)
Dissemination Material
Social Networks Accounts
(LinkedIn account creation)
Social Media Tools
February
2014
Information Packs of DIA-CORE (1st version) Dissemination Material
Social Networks Accounts
(Facebook account creation)
Social Media Tools
January
2014
DIA-CORE Leaflet Dissemination Material
2nd DIA-CORE Newsletter Dissemination Material
Dissemination of the re-frame Questionnaire Dissemination Material
December
2013
1st DIA-CORE Newsletter Dissemination Material
October
2013
DIA-CORE Institutional Presentation Dissemination Material
September
2013
Creation of DIA-CORE Website Dissemination Material
Dissemination Strategy (1st version) Dissemination Material
July 2013
DIA-CORE Logo Dissemination Material
DIA-CORE Graphic guidelines handbook Dissemination Material
April 2013 Kick-off Meeting Meeting
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1 Introduction
DIA-CORE intends to ensure a continuous assessment of the existing policy mechanisms
and to establish a fruitful stakeholder dialogue on future policy needs for renewable
electricity (RES-E), heating & cooling (RES-H), and transport (RES-T). Thus, main
objective of DIA-CORE is to facilitate convergence in RES support across the EU and
enhance investments, cooperation and coordination. This project aims to complement the
Commission’s monitoring activities of Member States (MSs) success in meeting 2020 RES
targets and builds on the approaches developed and successfully applied in the other
previous Intelligent Energy Europe (IEE) projects.
Efficient dissemination is an activity of paramount importance in any process, since the
success of these dissemination actions contributes decisively to the communication and
distribution of project outcomes by all stakeholders and target groups. Even a project
with fruitful outcomes cannot guarantee impact maximisation of its results without a
direct access to the target audience. Careful and early planning of dissemination
activities is therefore of utmost importance. Dissemination is a horizontal activity and
focuses on disseminating the outcomes of DIA-CORE project itself to a wide range of
existing or potential interested parties. Special attention is also paid to knowledge
transfer to the identified target groups based on a tailor made approach.
The main goal of deliverable “D8.1 DIA-CORE Dissemination Strategy” is the
identification and organization of the activities required to be performed in order to
augment the exploitation of the project results and the targeted dissemination of
knowledge from the DIA-CORE project. In addition to the dissemination approach that
has been applied, the necessary guidance for an efficient and effective dissemination
strategy is also provided through this deliverable, while also providing the necessary
templates for a professional awareness strategy.
In order to ensure that the Dissemination Strategy implements appropriate
communication and targeted dissemination of the project’s aims, objectives and expected
results several critical issues need to be addressed early from the beginning of the
project. Furthermore, continuous enhancement is required in order to integrate new
parameters resulting from the project’s operation. The particular critical issues can be
entitled as the essential 5W’s, a series of questions, whose answers and clarifications
determines the Dissemination Strategy’s targeted stakeholders, as well as the tailor
made, specific activities. The following questions comprise the 5W’s:
What does the project aim to clarify?
Who is or should be interested in the results?
What are we hoping to achieve in the long and short term?
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Who will target in our dissemination activities?
Who can use the results of the DIA-CORE project?
Figure 1 graphically illustrates the 5W’s, while in order to ensure that corrective and
supportive actions are periodically implemented, the 5W’s have been reassessed on a
regular base.
Figure 1. The Concept of 5 W’s Strategy
Within the above framework a tailor made Dissemination Strategy, effectively
communicating the project’s beneficial character to all interested parties, which are not
only exhibiting their direct interest for the project results but also by their institutional,
scientific and educational status, focuses on the following prime dissemination targets –
identified stakeholders (Figure 2).
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Figure 2. Stakeholders’ Networking Groups
The objectives of dissemination to each target group and the message to be
communicated are outlined in the following Table.
Table 2: Dissemination Objectives for each Target Group
Target group Dissemination objectives Message
Industry leaders
Energy supply
Transmission System
Operators (TSOs)
Industry Associations
Financial Institutions
Enhance understanding on
the potential benefits from
the exploitation of the
support schemes;
Apply best practice;
Analysis of the effect of
non-economic barriers on
RE investment decisions;
Avoid undue market
distortions and excessive
costs.
Cooperation mechanisms
and support schemes
prospects and
opportunities;
Stimulation of economic
growth through an
enhanced deployment of
RES;
Best practice application –
Triple-A policy rating.
Regional and local
authorities
Enhance understanding on
the potential benefits that
their communities will gain
from the implementation of
RES and RUE projects;
Consider RES support
schemes.
Optimised policy
instruments to further
improve RES market
penetration in all EU-28
member states;
Importance of the required
enforcement context for
support schemes.
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Regulatory
authorities and policy
makers (EU and
National level)
Streamlining of market and
regulatory frameworks;
Determination of core
performance indicators of
support schemes;
Development of support
schemes capacity;
Facilitate policy dialogue at
EU and National level.
Critical parameters for the
effective and efficient
application of support
schemes;
Interactions of policy
instruments;
Coordinated support levels
in the framework of a
harmonised European RES
policy framework;
Policy toolbox to facilitate
policy making.
Professionals and
their associations
Increase awareness of
possibilities for support
schemes exploitation.
Benefits of efficient
application of cooperation
mechanisms and support
schemes;
Tailor made policy
instruments solutions for
specific sectors.
General public
Increasing awareness
raising on policy
instruments;
Improve perception of
support schemes;
Increase willingness to pay;
Increase willingness to act.
Impact of the above on the
improvement of community
wellbeing and on global
environment;
Awareness on costs and
benefits of RES.
It is obvious that the above-mentioned target groups have different and sometimes
controversial needs. In this way, in order to raise the awareness of an extensive set of
target groups, a tailor made dissemination approach has been followed (Figure 3).
Additionally, the various strategy components have been revised and refined annually,
focused on the dynamic character of the specific target groups’ needs and characteristics,
in order to address issues such as precise content, the form of dissemination material
and the means of communication.
In this context, the project website through its continuous update and enhancement act
as a constant source of information of the project outcomes that could address a wider
audience via several e-activities. The DIA-CORE website plays the role of a constant node
for international dissemination of project activities and results, while serving as a
communication channel of all interested parties. The publication of a Special Issue in a
knowledgeable International Journal, at the end of the project, will further ensure a
better knowledge and understanding of environmental policy interrelationships and
implications, therefore assisting in the accomplishment of DIA-CORE’s objective’s, while
in parallel disseminating its progress and results. The promotional material and
implementation of dissemination packages inform the general public about DIA-CORE
objectives and progress and guide stakeholders to reach sources for more accurate data.
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The pyramid dissemination structure finally reaches policy makers and related
stakeholders by producing the appropriate CEPS DIA-CORE policy briefs.
Figure 3. Tailor Made Dissemination Strategy
This highly diversified dissemination strategy, as regards the various forms and
mechanisms such as website, leaflets, newsletters, articles and press releases, policy
briefs, workshops, conferences and publications, efficiently addresses the various target
groups of DIA-CORE.
More analytically, an overview of all the dissemination activities scheduled for the total
duration of the project is presented in the following table:
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Table 2. Dissemination Activities
No. Communication action When (Month) Target Groups
addressed
1. Design of DIA-CORE Logo 2 Stakeholders* and
general public
2. Leaflets 6, 35 Stakeholders
3. Newsletters 6, 12, 18, 24,
30, 36 Stakeholders
4. Articles & press releases 6 – 36 Stakeholders and general
public
5. Social media tools
5.1 Upload information on
collaborative projects (e.g.
Wikipedia)
10-36 Stakeholders and general
public
5.2 Social Networks (e.g. Creation
of Group at LinkedIn, Twitter etc. ) -
driving traffic to DIA-CORE website,
articles, workshops etc.
10-36 Stakeholders and general
public
6.
Interventions / announcements at
international conferences / forums /
events of on-going initiatives in the
same area etc. – organization of at
least 2 side events at the occasion
of conferences in EU, Balkans etc.
1 to 36 Stakeholders
7.
All project events (four (4) thematic workshops (WP7), four (4) regional
workshops in Athens, Vienna, Amsterdam and Vilnius, side events etc.) will be
used also as means for disseminating DIA-CORE outcomes- information packs
with project outcomes will be prepared and delivered during the events – targeted
presentations will be made etc.
8.
Special issue of a knowledgeable
International Journal on the
assessment of support schemes
36
Stakeholders (managers,
policy makers, planners,
consultants, energy
companies, academics
etc.)
9. Four (4) CEPS DIA-CORE Policy
Briefs
8, 18, 30 &
36
Policy makers (EU and
National level)
10. Policy event (audition) at the
European Parliament 36 Policy makers
11.
Final Conference in Brussels (to be
the ultimate dissemination and
communication event)
36
Stakeholders (emphasis to
policy makers (EC,
National), financing
institutions, investors,
associations, TSOs,
regulators etc.)
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It should be mentioned that intellectual property issues have been addressed in order to
guarantee that each partner benefits from the outcomes of the project and have been
allowed to commercialize them within the scope of its activities and respecting common
rules. No single partner of the consortium holds the right to individually patent tools
developed within the project, unless agreed with all other members.
Regarding publications, all standard ethics have been respected by the consortium
partners (i.e. if project results are to be published all contributing partners to a specific
component, have to agree and be acknowledged with regard to authorship, all scientific
sources shall be properly cited etc.). Access Rights are free for the partners for the use
within the project and granted on a non-exclusive basis upon written request.
This document, apart from the executive summary and the introduction, consists of three
sections dedicated to the dissemination plan, as follows:
Section 2 includes information about the DIA-CORE website, its structure, social
acceptance and visibility.
Section 3 incorporates the main dissemination means that are developed and
exploited all Consortium partners until September 2014 and also new dissemination
activities that will be implemented. These involve the project logo and website,
leaflets, newsletters, articles and press releases and other important dissemination
material;
Section 4 contains a description of several interventions at international conferences
and forums and also publications of the most important project outcomes;
Section 5 includes a detailed description of the organizational details about the project
workshops and meetings that have been organized and implemented during the
project duration.
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2 DIA-CORE Website
The project website is an important and essential dissemination tool. A public website of
the project has been created for disseminating project outcomes, providing information
related to the project and the partners and for the communication among all
stakeholders. It should be mentioned that the website constitutes an interaction node
among parties interested in project results and later on it is expected to serve also as the
basic point for providing DIA-CORE related information to all external parties. Indeed, the
project web-communication platform is a constant node targeting not only to present and
disseminate the project’s results but also to serve as a referenced site containing useful
disseminating material, as well as useful relevant links to the field of the project.
The website development is of great importance for the effective promotion of the
project’s concept, as it contributes to target groups’ awareness rising and it creates
interest and attracts potential contributions to the whole effort. In this way, a website
has been developed in parallel to the other WPs and has been dedicated to the DIA-CORE
project activities providing information regarding meetings, schedules, newsletters, etc.
The website contains at minimum (but not limited to) the following:
Information about the project, including: Objectives, Organization, Participants etc.;
Newly extended/refined set of policy performance indicators;
Costs and benefits of RES support policies on a member state level;
Recommendations on realization of 2020 target achievement and additional policy
needs on a member state level;
Recommendations to improve effectiveness, cost efficiency, market integration etc. of
RES policies;
Information about the partners and links to their web pages.
Project deliverables are uploaded whenever ready and major improvements and
additions of the website are planned on a regular basis, biannually.
The website’s address has been reserved and is the following: http://www.diacore.eu,
while the website’s architecture is structured along the following main domains:
Home
Objectives
Outputs
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News & Events
Results
Partners
Contact
Imprint
Figure 4. DIA-CORE Website Design
The purpose of the project website is to provide access to project results at two levels:
one public and one private (i.e. password – protected) for project partners (Partners
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Area), respectively. Visitors of the DIA-CORE project website can view all the site
material except the information hosted in the Partners Area.
“Home” domain welcomes visitors to the DIA-CORE project and has a slideshow of photos
from DIA-CORE’s events. It is user-friendly, attractive and informative, giving easy
access to the other sections. Moreover, links to the social networks (Facebook, LinkedIn,
Twitter) and My Europa platform have been incorporated in the Home page. In addition,
three columns for “Latest News”, “Events Calendar”, “Newsletter” and “Synergies” are
included in the homepage of the website and directly inform visitors about the most
updated news, the upcoming events related to DIA-CORE project, especially if an event is
of public nature, and offer the opportunity of subscribing to the mailing list of the project
and visit websites of other research projects that are also making a reference and have a
link to the DIA-CORE project website. Moreover, a search box and a login field give the
ability to website visitors to seek for any information available on the project website
and, only for project partners, to access the Partners Area domain, respectively.
Public outreach can be enhanced by publishing to non-technical web-users cost-
effectively, while Wikipedia users will drive traffic to the project’s website. The visibility of
the project will thus be increased while members of the consortium will improve their
links with stakeholders and improve participation in stakeholders’ workshops.
The “Objectives” page includes a reference of project’s main aims, presenting information
about the project’s scope and its duration.
The “Outputs” page serves as the main board for announcing major project results, after
the approval of the relevant WP Leader and the Project Coordinator. Public deliverables
are downloadable and listed in a table providing information such as deliverable number,
title, due date, author or contact and a clickable downloadable PDF document.
The “News & Events” domain provides news and articles concerning the project, as well
as newsletters produced by the DIA-CORE and events, therefore is structured along three
sub-pages –“News”, “Events” and “Newsletters”. Announcements of the project events
are available through the particular domain, while all relevant organization details (info,
agenda etc.) have been available for downloading, as well as the corresponding
presentations. Other relative events (seminars, conferences, workshops, information
days, etc.) at national, regional and international level have been also announced at the
sub-domain of “Events”.
In the “Results” domain, major DIA-CORE outcomes have been announced after the
approval of the relevant Work Package leaders and the project coordinator.
The “Partners” domain includes the consortium information in the website, incorporates a
list of partners, along with their country of origin, logo and website address. Additionally,
a map showing the geographical distribution of the participating institutions is included.
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Finally, the “Contact” page, which is publicly accessed, includes contact information
about Project Coordinator, Dissemination Leader and Contact Person for the website. In
addition, comments and questions can be sent by interested stakeholders via an online
form.
On the other hand, the “Partners Area” includes the following (Figure 5):
“Latest Documents” section involves all the latest versions of deliverables, newsletters
etc. with a comment box for sharing views and opinions between partners.
“Meetings” section where material is included about internal meetings, project
meetings etc. (agenda, minutes, presentations, etc.).
Material regarding the Deliverables that are conducted during the project
implementation are incorporated into the “Deliverables” section.
“Work Packages” domain where all material related to each work package and task is
incorporated.
“Administrative Issues” and “Workplan” sections where administrative information
related to project work is included.
Figure 5. Partners Area
Concerning the graphical design of the project website, three different alternatives have
been proposed by the NTUA web design team. The three alternatives can be found in the
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Deliverable 8.1 “Dissemination Strategy” in snapshots. The official project website design
was decided through an electronic voting procedure among the Consortium partners.
The Google Analytics (GA) service has been recently incorporated in the DIA-CORE
website, providing detailed statistical data regarding the
traffic of the website and the related traffic sources.
Regarding the social acceptance of the project, the number of hits for the sub domains of
“Objectives” and “Outputs” of DIA-CORE are more than 1100 and 700 hits, respectively.
In addition, the announcements in the project website about the 1st and 2nd DIA-CORE-
CEPS Policy Workshop in Brussels, Belgium, organized in the context of the project, had
more than 600 and 300 hits, respectively.
The website is currently being enriched with dissemination material by all Consortium
members. Apart from the web site’s continuous enrichment and enhancement, as part of
the horizontal procedure, it is the intention of the consortium to keep the web site
running for at least two years after the completion of the project.
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3 DIA-CORE Dissemination Package
In order to guarantee the implementation of a successful dissemination strategy that
achieves the diffusion of information but also contributes to the recognition of the
project’s website and other project deliverables, a detailed development methodology of
the strategy for the implementation of information dissemination actions has been
conducted and the essential dissemination means have been cited in the following
chapters.
3.1 Project Logo
The design of a project logo is considered to be a substantial action in order to establish
the project’s identity to the wider audience. The selected project logo has been
associated and incorporated in all documentation (paper or electronic) and publicity
material relating to the project. The project logo constitutes the identity of the project.
Therefore, several sets of alternative project logos were created and evaluated with the
goal to succeed best representing of the project scope in the simplest way. The official
project logo was selected through two electronically voting procedures among the
Consortium partners. The final logo was chosen considering the following criteria:
Being self-representative;
Easily conceived;
Memory grasping;
Of high quality printed and distinguished whether in colour and/or greyscale format.
The several alternative logos that have been prepared and examined among the partners
can be found in the Deliverable 8.2 “Information Packs of DIA-CORE”. Figure 6 illustrates
the logo that was finally selected by the Consortium partners. The final version of the
selected logo is the result of several attempts to communicate the DIA-CORE’s goals and
it has been distributed to all consortium partners in high quality copies on a colour and
greyscale format.
Figure 6. Final Project Logo
To this end, a Graphic Guidelines Handbook has been developed, offering appropriate
guidelines for the correct use and reproduction of the DIA-CORE logo. The Graphic
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Guidelines Handbook has been uploaded in the DIA-CORE web-site, in order to be
available to all interested parties (available at: http://diacore.eu/results/item/dia-core-
graphic-guidelines-handbook).
Figure 7.DIA-CORE Graphic Guidelines Handbook
3.2 DIA-CORE Factsheet
The official DIA-CORE Factsheet incorporates a brief description of the project and its
expected outcomes. The project factsheet has been promoted and uploaded both at the
project website and the official site of the European Association for Creativity and
Innovation (EACI) regarding projects supported by the European Union’s Intelligent
Energy Europe programme
(http://www.eaci-projects.eu/iee/page/Page.jsp?op=project_detail&prid=2606).
Figure 8. DIA-CORE Factsheet
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3.3 Leaflet
DIA-CORE leaflets are part of the comprehensive dissemination package for the
promotion of information that has been launched throughout the duration of this project.
The promotional leaflets describe, in brief, the project’s aims, objectives, contents and
expected results.
DIA-CORE produced an early leaflet to serve dissemination purposes in a number of early
events that the consortium either organize or participate with an introduction to the
project and contact information.
As the consortium pays great emphasis on the DIA-CORE leaflets, as an essential part of
developed informational package, it has been commonly agreed that the leaflets should
satisfy the following parameters, in order to maximize the achieved impact.
Electronic and paper form;
Addressed both to experts and non-experts;
Use of a conform layout;
Handed in all project’s related events;
Available on the website.
The DIA-CORE leaflet (Figure 9) can be found in the Deliverable 8.2 “Information Packs
of DIA-CORE”. It is also uploaded at the project website (available at
http://diacore.eu/images/files2/DIACORE_D8_2_Flyers_2013_Final.pdf).
Figure 9. DIA-CORE Leaflet
Finally, DIA-CORE leaflets are handed not only in project related events, but also in all
the external events attended by the consortium, while also they are available on the
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project website. During the whole duration of the project, two editions of leaflets will be
created, on September 2013 and February 2016, respectively.
3.4 Newsletter
Newsletters in English are produced on a six month basis, for internal and external
distribution. The Newsletter constitutes an essential dissemination and communication
tool in the hands of the DIA-CORE project. Through the regular development and
dissemination of the DIA-CORE newsletters, a wider audience both expert and non-
expert, as well as, the general public will be addressed and informed regarding all project
advances.
Within the above framework, six different versions of the DIA-CORE Newsletter, in total,
will be developed and disseminated, via the stakeholder’s database and the DIA-CORE
website. The Newsletter’s format will differ from one version to another, in order to fit
better in alternate means of press, while selected partners will be invited to contribute.
As main goal is to achieve high visibility and assist in the project’s progress diffusion, the
Newsletters will contain a brief summary of the project, in order to introduce it to the
public, as well as its objectives, the involved partners and contact points for further
information provision. Furthermore, newsletters will be used to provide updates on
project progress, the project’s results, potential impacts and benefits, support the
projects activities and achievements, and encourage participation in forthcoming
initiatives and events.
The procedure adopted for a Newsletter’s publication will include the development of a
draft table of contents by the editor’s (NTUA). The particular draft table of contents will
be communicated to selected partners, in order to provide comments and feedback
leading to the final formation of the newsletter. Each partner will contribute with related
scientific work (articles/contributions) shaping the main context of the newsletter, while
the editor will finally compile the contributions and develop the final newsletter. The
entire procedure will be completed, approximately, within a 30 days, initiating from the
draft table’s rotation.
Four DIA-CORE Newsletters have been electronically developed and have been available
through the project website (Figure 10):
The 1st issue presents the DIA-CORE identity, its main objectives and expected
results. In addition, the implementation of the Kick-off Meeting in Brussels, Belgium
and the establishment of the DIA-CORE website are promoted. All contact details and
the partners participating in the project are presented to all interested parties.
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The 2nd issue introduces the operation of http://re-frame.eu, an interactive online
database on barriers and drivers for RE development. The exact questionnaire and
the two alternative ways of providing input to this survey are also incorporated.
The 3rd issue promotes the implementation of the 1st DIA-CORE-CEPS Policy Workshop
on the 2nd of June 2014, in Brussels, Belgium. Furthermore, the release of the Report
entitled “Guidelines for assessing costs and benefits of RET deployment” is
disseminated through the current issue.
The 4th issue incorporates the announcement of the 2nd DIA-CORE-CEPS Policy
Workshop on the 1st of October 2014, in Brussels, Belgium. In addition, the
circulation of the Report entitled “Assessing the performance of renewable energy
support policies with quantitative indicators-Update 2014” is included in this
Newsletter.
Figure 10. DIA-CORE Newsletters
These four newsletters have been also disseminated to a wide range of stakeholders and
interested parties where additional information are shown in Table 4 and have been
published in the project website to address the general public.
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Table 3: DIA-CORE Newsletters
Issues Month of Publication Number of Stakeholders
1st December 2013 1400
2nd January 2014 1450
3rd May 2014 1500
4th September 2014 1500
More details about the DIA-CORE Newsletters can be found in the Deliverable 8.2
“Information Packs of DIA-CORE”.
3.5 Articles/Press Releases/Announcements
In general, articles and press releases raise public awareness regarding the project’s
launch; its objectives, website, activities and events, as well as the project expected
outcomes etc.
Two press releases have been developed during the first18 months of project
implementation. The exact dissemination material is conducted in order to raise public
awareness regarding project aims, website, social media, its activities and relevant
activities. In this way, information is disseminated about the current status of DIA-CORE
project.
Specifically, these two press releases have been distributed regarding the establishment
of the 1st and 2nd Policy brief which have been prepared in order to be disseminated to
the participating stakeholders at the respective DIA-CORE-CEPS Policy Workshops. These
two Policy Briefs are presented on Figure 11.
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Figure 11. DIA-CORE Press Releases
More press releases will be issued in different sizes to fit better in alternate means of
press, while each participating country will make an effort to create at least one press
release. Furthermore, it is the consortium’s intention to translate the related press
releases in native languages of the consortium members. DIA-CORE’s project and/or
implementation of events trigger the implementation of related press releases, while all
issues are uploaded in the project’s web site.
The link of the DIA-CORE website has been incorporated in the “Links” section of the
following projects’ website (Figure 12): BETTER (Bringing Europe and Third countries
closer together through renewable Energies), Apraise (Assessment of Policy
Interrelationships and Impacts on Sustainability in Europe), ENSPOL (Energy Saving
Policies and Energy Efficiency Obligations Schemes), POLIMP (Mobilizing and transferring
knowledge on post-2012 climate policy implications), Towards2030-dialogue (Dialogue
on a RES policy framework for 2030) and Bio Trade2020 plus.
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Figure 12. Links to the DIA-CORE Website
There are also a number of websites that make reference to the DIA-CORE project, such
as the following links (Figure 13):
IEE http://ec.europa.eu/energy/intelligent/projects/en/projects/dia-core
CEPS http://ceps.be/content/energy
EPU-NTUA http://www.epu.ntua.gr/Projects/EnergyandEnvironment.aspx
ECLAREON http://www.eclareon.eu/en/dia-core
DIW BERLIN http://www.diw.de/sixcms/detail.php?id=diw_01.c.424887.en
EEG http://www.eeg.tuwien.ac.at/eeg.tuwien.ac.at_pages/research/projects_detail.
php?id=429
LEI (1) http://www.lei.lt/main.php?m=272&k=9
LEI (2) http://www.lei.lt/main.php?m=266&k=9
THE FREE
LIBRARY
http://www.thefreelibrary.com/Germany-
Policy+Dialogue+on+the+assessment+and+convergence+of+RES...-
a0329740650
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Figure 13. References to the DIA-CORE Project
3.6 Social Media Tools
The Social Media Networks have become an integral part of the dissemination strategy,
as they are easily accessed by various interested parties. The consortium, motivated by
the fact that increased communication for organizations fosters brand awareness, while
adopting the social media’s effective way of contributing to the information diffusion and
implementation of marketing campaigns, has decided upon the DIA-CORE’s strong social
media presence.
With the proliferation of niche sites and communities on the Internet, it’s becoming
increasingly important to target long tail search terms and cast a wide net.
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Figure 14. Social Media in DIA-CORE website
DIA-CORE is currently using the whole spectrum of the most widely-known and utilized
social media networks (Facebook, Twitter, LinkedIn) in order to gain a broad access to
the power of web publishing and augment traffic to DIA-CORE website, articles and
publication, events, etc., in an efficient and cost-effective way. Moreover, DIA-CORE
profile has been included into the My Europa platform.
Use of Social Media Networks
Facebook – Posts about project events and news are posted.
https://www.facebook.com/pages/Dia-
Core/1464580707103005?ref=aymt_homepage_panel
Twitter – All project news and dissemination material are published.
https://twitter.com/DIACORE_PROJECT
LinkedIn – Discussions concerning the project objectives and outcomes take place.
https://www.linkedin.com/groups?gid=7474819&goback=%2Enpv_328776130_*1_*
1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_
*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_nav*4responsive*4tab*4profile*4pic_*1&tr
k=prof-groups-membership-name
My Europa - Announcements and project profile is online
http://v2014.my-
europa.eu/index.php?option=com_community&view=groups&task=viewgroup&groupi
d=504&Itemid=504
In addition, information about the project will be uploaded, at the upcoming period, on
collaborative website (e.g. Wikipedia) in order to be accessible to a wider range of
stakeholders.
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Figure 15. DIA-CORE Social Media Networks
In this way, visibility of DIA-CORE has been be enhanced, whilst members of the
consortium have improve their connectivity with interested parties and increased
participation in stakeholders’ workshops.
3.7 Policy Briefs
CEPS, with NTUA’s contribution and other project partners, have been involved in the
process of policy briefs development, for the dissemination of information to related
stakeholders. Taking into account that a “hot topic” is addressed through the DIA-CORE
project, policy briefs further facilitate the policy dialogue at EU and National level.
Each policy brief is available before the thematic stakeholder workshops, the policy
opinion workshop and the final conference of the project, while they will be available in
the DIA-CORE website and all other dissemination means and channels to policy makers.
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The 1st DIA-CORE Policy Brief has been disseminated through the 1st Press Release (Issue
June 2014). In addition, it has been also uploaded to the DIA-CORE website (available
at: http://diacore.eu/results/item/dia-core-1st-policy-brief). Based on the statistics
provided by the project website, the 1st DIA-CORE Policy Brief section has already more
than 280 views.
Figure 16. DIA-CORE 1st Policy Brief
Figure 17. 1st Policy Brief in the DIA-CORE website
Figure 18. Dissemination of the 1st Policy Brief in Social Media Networks
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The 2nd DIA-CORE Policy Brief has been disseminated through the 2nd Press Release
(Issue September 2014). In addition, it has been also uploaded to the DIA-CORE website
(available at: http://diacore.eu/results/item/2nd-dia-core-policy-brief). Based on the
statistics provided by the project website, the 2nd DIA-CORE Policy Brief section has
already more than 210 views.
Figure 19. DIA-CORE 2nd Policy Brief
Figure 20. 2nd Policy Brief in the DIA-CORE website
Figure 21. Dissemination of the 2nd Policy Brief in Social Media Networks
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Two additional Policy Briefs will be also developed (September 2015, March 2016) and
will be made available through the DIA-CORE website and all project dissemination
means and channels to policy makers.
Furthermore, in view of the Final Conference, a policy event (audition) at the European
Parliament, will take place in order to communicate the DIA-CORE key messages and
results directly to the European decision makers. CEPS will produce a summarizing DIA-
CORE-CEPS Policy Brief, which will present key results streamlined for the stakeholder
process and policy recommendations in an easily accessible format. This DIA-CORE-CEPS
Policy Brief will be disseminated at least seven working days before the event, in order to
guarantee an optimal level of stakeholders’ preparation and active participation in the
conference. Given the unique standpoint of the European parliament members, their
feedback will be particularly precious in order to fine-tune our recommendations on the
needs and priorities of EU.
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4 DIA-CORE Interventions and Publications
Based on DIA-CORE outputs and the overall knowledge obtained, the consortium aims to
make interventions in various events (conferences, workshops, information days, etc) at
national, regional and international level. Furthermore, in order to ensure the quality of
the project results from a scientific point of view a special issue will be published, in
order to enhance the interest of policy makers, the academic community and
professionals to the outputs of DIA-CORE.
4.1 Interventions
Presentation of the project’s objectives and results in forthcoming events, forums and
international conferences is considered essential. Main scope is to inform governmental,
academic and other interested bodies and groups, to raise awareness of key energy
market players regarding the DIA-CORE progress and outcomes, to present and outline
forthcoming events, to facilitate the exchange of information, as well as guidance
towards the efficient implementation of the dissemination strategy and promoting the
exploitation of the project’s results.
The consortium will identify possible conferences, workshops and other national or
regional events that DIA-CORE shall aim to be present. In addition, energy policy forums
will also be identified, so as in the margin of these occasions the main points arising from
the DIA-CORE project to be presented.
In this context, DIA-CORE partners took part into several conferences and other relevant
events. In addition, at least 2 side events at the occasion of conferences in Europe,
Balkans etc. will also be implemented. Furthermore, during the last year of the DIA-CORE
operation, NTUA will organize a side event in the framework of the Sustainable Energy
Europe Week (EUSEW).
A number of interventions (e.g. distribution of leaflets and related project dissemination
material) regarding the functioning role and main objectives of DIA-CORE project have
been implemented by project partners during the following events:
APRAISE Final Conference “What Role for Targets in EU Climate and Energy Policy? –
Lessons from the APRAISE project for Improved Environmental Policy Making” (24
September 2014, Brussels, Belgium).
3rd International Symposium & 25th National Conference on Operational Research (26-
28 June 2014, Volos, Greece), implemented at the University of Volos, Greece.
APRAISE Policy Workshop “Improving policy makers’ knowledge basis for
environmental policy making” (23 May 2014, Brussels, Belgium).
“The Presence and the Role of PPC Group in Today’s Economic and Social Reality”, (8
November 2013, Athens, Greece), organized by the Technical Chamber of Greece and
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the Association of Engineers of PPC S.A., where project partners made a presentation
entitled “Policies for sustainable energy transition: A critical review of the electricity
sector” during the current event.
2nd International Symposium and 24th National Conference on Operational Research
(26 - 28 September 2013, Athens) organized by the National Technical University of
Athens (NTUA), University of Piraeus (UNIPI) and Technical University of Crete (TUC).
53rd Meeting of the Euro Working Group on Commodities and Financial Modelling and
2nd International Conference of the Research Centre for Energy Management (22-24
May 2014, Chania, Greece).
DIA-CORE dissemination packs, containing information on the project outcomes and
progress have been timely prepared and delivered during all the events, while targeted
presentations have been conducted by the DIA-CORE experts.
4.2 Publications
In addition, the DIA-CORE partners are planning to make scientific publications on topics
related to project’s main fields of action. In the above framework, DIA-CORE Consortium
Partners submitted a paper, entitled "Determinants for the diffusion of renewable energy
technologies – Framework for assessing major non-technical factors in investors’ decision
making processes" to an International Journal, which is currently under review.
Moreover, a call for papers for a special issue at a knowledgeable International Journal is
being prepared and will be launched at the end of 2014. Then, related to DIA-CORE
papers will be submitted and through peer reviewer process the final papers will be
selected for the Special issue, to be ready till the end of the project. This publication will
strengthen the exchange of knowledge and experience among scholars, researchers,
policy makers, planners, consultants, energy companies, academics, practitioners and
managers, while at the same time it will ensure a better knowledge and understanding of
environmental policy interrelationships and implications. In addition, the DIA-CORE
consortium envisages a series of publications on technical topics, case studies and
outcomes. All publications will contribute to the augmentation of the scientific and
interested community’s interest to the outcomes of the DIA-CORE project, while main
content will involve the key outcomes of the overall procedure.
Electronic copies of all project publications will be collected by NTUA-EPU. The contact
person for this activity is: Dr Haris Doukas, email: [email protected] .
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5 DIA-CORE Events
5.1 Strategy
Within the framework of the DIA-CORE project a series of events (workshops,
conferences) will be implemented, in order to present and discuss with the main
interested stakeholders the methodologies adopted, preliminary results, receive feedback
and further inputs to be incorporated in the WPs, while effectively disseminating the
project’s outputs.
During the project’s lifetime thematic and policy workshops as well as webinars (WP7),
four regional workshops, a policy event (audition) along with the Final Conference will be
organised and implemented, in order to enhance stakeholder involvement and further
disseminate the DIA-CORE’s main aim towards ensuring a continuous assessment of the
existing policy mechanisms and establishing a fruitful stakeholder dialogue on future
policy needs for RES-E, RES-H and RES-T. Apart from the above, during the DIA-CORE’s
operation, an additional event will be organized and implemented by NTUA, within the
framework of the Sustainable Energy Europe Week (EUSEW). This event will further
enhance the dissemination and communication process, while it will increase the project’s
recognition.
Overall, the organization and implementation of events (workshops and conferences) is
an essential parameter of the adopted dissemination strategy as they will further
contribute and enhance the following:
Raise awareness regarding DIA-CORE project’s activities and progress;
Reach a wide variety of targeted stakeholders and interested parties;
Act as communication nodes facilitating the implementation of fruitful policy dialogue
among the stakeholders, at EU and national level;
Ensure the use of project findings in future policy making through experience
exchange;
Serve as a platform for the public discussion on issues related to RES policies.
In this context, an Institutional presentation of the project has been created in order to
act as a basis for relevant dissemination actions (Figure 22). This exact presentation is
considered to act as a prototype to be adopted by each project partner according to the
audience of each event, specific objectives etc. DIA-CORE institutional presentation is
available in the Deliverable 8.2 “Information Packs of DIA-CORE” and can be found online
here: http://diacore.eu/images/files2/DIA-CORE_Presentation.pdf.
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Figure 22. DIA-CORE Institutional Presentation
5.2 Kick-Off Meeting
The DIA-CORE Kick-off Meeting (KoM) was successfully implemented on the 17th – 18th of
April 2013, in Brussels, Belgium, launching the project and the necessary activities.
Within the KoM, DIA-CORE partners set the framework of the implementation strategy so
as the best results to be achieved. The agenda, the list of participants and the minutes
from the kick-off meeting can be found in the Deliverable 8.1 “Dissemination Strategy”.
5.3 DIACORE-CEPS Policy Workshops
The 1st DIACORE-CEPS Policy Workshop took place on the 2nd of June 2014 in Brussels,
Belgium. This Policy Workshop was a unique opportunity for effective knowledge transfer
and networking with key interested parties.
More specifically, in this Policy Workshop, 35 experts and policy makers participated and
had a discussion about, and not only, the following topics:
Performance of policies supporting the deployment of renewables.
Preparedness of electricity markets for RES-integration.
Barriers and drivers framing the diffusion of RE technologies.
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Figure 23. 1st DIACORE-CEPS Policy Workshop in Brussels, Belgium
The agenda and the poster of this Policy Workshop are incorporated into ANNEX A (1)
and (2). Additional information (e.g. Presentations) about the 1st DIACORE-CEPS Policy
Workshop in Brussels is presented on the event’s website (http://diacore.eu/news-
events/events/item/1st-dia-core-ceps-policy-workshop?category_id=2).
The 2nd DIACORE-CEPS Policy Workshop was held in Brussels, Belgium on the 1st of
October 2014 at the Centre for European Policy Studies (CEPS).
More than 50 experts and policy makers participated in this exact Workshop and
provided their fruitful views on the following, and not only, issues:
Assessment of costs and benefits of deploying renewables.
Distributional and macroeconomic effects of RE development.
Initial outcomes on this assessment of costs and benefits.
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Figure 24. 2nd DIACORE-CEPS Policy Workshop, Brussels, Belgium
The agenda of the 2nd DIA-CORE-CEPS Policy Workshop is included into ANNEX B. The
event’s material is available in the DIA-CORE website (http://diacore.eu/news-
events/events/item/2nd-dia-core-ceps-policy-workshop-brussels-
belgium?category_id=2).
5.4 Regional Workshops
Four regional workshops will be held to disseminate and discuss results of the DIA-CORE
project on a regional level. The four regional workshops (January 2016) will be held in
Athens, Vienna, Amsterdam and Vilnius as this ensures coverage of different European
regions and will be organised by the local partners (i.e. NTUA for Athens, TU Wien/EEG
for Vienna, ECOFYS for Amsterdam and LEI for Vilnius). The regional workshops aim for a
participation of about 30-40 stakeholders from government representatives, regulators,
RES industry associations, decision makers from the private sector and energy agencies
from the respective regions.
Additionally, as mentioned in the previous section, the DIA-CORE consortium intends to
raise stakeholder involvement, gain input from MS representatives and other key
stakeholders, while creating the basis for continued bilateral consultation within the
project framework, through the organization of four thematic workshops, regular
webinars and a policy option workshop.
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5.5 Policy Event
In the view of the Final Conference (February 2016), a policy event (audition) at the
European Parliament, will take place in order to communicate the key messages and
results directly to the European decision makers. Given the unique standpoint of the
European parliament members, their feedback will be particularly precious in order to
fine-tune our recommendations on the needs and priorities of the European Union.
In more details, this policy event at the European Parliament is focusing on the following
objectives:
Present and discuss the recommendations with policy-makers, transmitting to them
the knowledge acquired through the different research activities;
Ensure that the project and its results attain the highest possible visibility and the
widest possible impact through successful dissemination;
Maintain and enlarge interest by the broader stakeholder community.
5.6 Final Conference
The ultimate dissemination event of DIA-CORE will be a Final Conference to be organized
in Brussels during the last month of the project. Summarizing the whole project, this full-
day conference will present the key results and discuss them with top-level keynote
speakers and other experts. The conference will be organized by CEPS and held in its
state-of-the-art conference room in Brussels, which can seat about 120 people. It will be
organized in sessions of approximately two to two and a half hours to make it attractive
for an expert audience and to ensure large overall participation. Substantive discussions
will be introduced by inputs of no longer than 15 minutes and complemented by two (2)
to three (3) stakeholder comments.
To ensure a large number of attendees, the event will build on the Communication WP7
extensive CEPS database of contacts active in the energy field, and will rely on the
experienced personnel of the Centre who will undertake the timely organisation and
implementation of all required tasks:
Announcement of the conference and dissemination of the conference’s programme;
Identification of invited speakers and experts;
Organization of the logistics required for the implementation of the conference;
Preparation and distribution of the Conference Proceedings.
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The presence of a representative group of involved actors and policy makers will boost
the project’s contribution towards the enhancement of stakeholders’ dialogue for the
application of best practices and the avoidance of undue market distortions and excessive
costs.
Finally, a key stakeholders´ panel will be organized in the end of the Conference, so as to
provide an overall assessment as regards to what extent support schemes can help
Europe achieve its RES targets in a cost effective and mutual beneficial way, to discuss
implications at local, national and regional level and finally to provide recommendations
for further action in order to ensure the sustainability of the project.
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Annexes
ANNEX A (1) – 1st DIA-CORE-CEPS Policy Workshop: Agenda
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ANNEX A (2) – 1st DIA-CORE-CEPS Policy Workshop: Poster
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ANNEX B – 2nd DIA-CORE-CEPS Policy Workshop: Agenda
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