Pune Institute of Business Management

Customer Value Titan vs Rado Watch

Created byDipanway Bhabuk

PGDM IVRoll- 15

Industry Overview: Titan Titan was established in the year 1984, becoming the third Indian watch manufacturer after HMT

and Allwyn. Titan formed a joint venture with Timex Group, which lasted until 1998, to set up a distribution

network across India. After that It is joint ventured between the Tata Group, and the Tamil Nadu Industrial Development

Corporation. Titan is the world's fifth largest wrist watch manufacturer and exports watches to nearly 32 countries

around the world. Some of the well known brands of Titan include Fastrack, Sonata, Raga, Edge, Octane, Xylys.

Industry Overview: Rado Formed in 1950 as [Schlup & Co.] In 1957 the company launched its first collection of watches under the Rado brand. In 1962 the Rado Diastar, the world's first scratch-proof watch, was launched. In 1968, Rado became part of the ASUAG, which merged 1983 with the SSIH to the SMH group,

renamed in 1998 as the Swatch Group. Today the company produces about half a million watches a year with a staff of about 470 in total. Rado's watches are obtainable in more than 150 countries, at over 5900 points of sale. The most important markets are Southeast Asia, Japan, China, Middle East as well as countries

within Europe (Switzerland, Germany, Italy) and the USA.

What is customer Value?

Customer value is the benefit that a customer will get from a product or service in comparison with its cost. This benefit might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else. A benefit also can be difficult to quantify, such as the enjoyment that a customer receives from a product or service.

Formula

Benefits – Cost = Customer Value

Brand Name Pricing Attracting

LookBuying Process

After Buying Service

Customer Satisfaction

Customer Value Analysis of RADO

Customer Value Analysis of Titan

Customer Value

Brand value

Product Value

Buying Process

Relationship Value

Country Product Name Sale Price Why Satisfied

India Z12LX 23,000 69,000 Warranty

U.A.E V2HJG 11,7087 1,78000 Look

Germany 54DGF 21,0078 3,9875 Status

U.S.A UYT58 32,1450 20,25478 Look

Canada RAD58 95,8015 8,745872 Look

France TYR85 25,2587 87,25478 Status

Singapore REW87 78,0021 10,25485 Look

Customer Satisfaction

RADO

Customer Satisfaction Titan

Product Name Price Sales Why Satisfied

Raga 30,000 1,22,541 Status

Nebula 45,000 98,214 Look & Status

Regalia 41,000 25,145 Look & status

Sonata 600 3,87,458 Reasonable

Fastrack 1500 3,55,874 Look & Sporty

Zoop 2200 11,874 Look & Reasonable

Orion 65,000 9,874 Status

Country: USATotal sell: 1,587Price: 82 Lacks Customer satisfaction:

Country: South ArabiaTotal sell: 3,587Price: 11 Lacks Customer satisfaction:

Thank YouPresented byDipanway Bhabuk

Bibliographywww.radoworld.comwww.titanindia.comPhilip Kotler