customer segmentation asia total & singapore market · asia customer segmentation discoun t 25%...
TRANSCRIPT
![Page 1: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/1.jpg)
Customer Segmentation
Asia Total & Singapore
MarketDemand 360
Maria Taylor
![Page 2: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/2.jpg)
The following data comes from TravelClick Demand 360 platform
FOUNDING PARTNERS
15,000 HOTELS
BRANDS
6,000+ HOTELS
INDEPENDENTS + SMALL GROUPS
200+ HOTELS
We continue to grow our partners, from our initial participants to brands and
independent properties, today we offer 20,000+ hotels in 145 countries
![Page 3: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/3.jpg)
2017 Q1 vs 2016 Q4
ASIA Channel Mix
Web
11%
CRO
7%
Direct
63%
GDS
9%
OTA
10%
Q1 2017
Q4 2016
![Page 4: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/4.jpg)
2017 Q1 & 2016 Q4
ASIA Customer Segmentation
Discoun
t
25%
Group
23%
Negotiat
ed
35%
Qualifi
ed
1% Retail
10%
Wholes
ale
6%
Source: TravelClick Demand360. As of March 22, 2017
Q1 2017
Q4 2016
![Page 5: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/5.jpg)
Deeper Dive
Singapore Market
Q1 2017
![Page 6: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/6.jpg)
Channels
![Page 7: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/7.jpg)
Singapore OTA Channel
![Page 8: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/8.jpg)
Segments by Web Channels
OTA Singapore Brand Web Singapore
![Page 9: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/9.jpg)
GDS - Current & Next 3 Months Pacing Singapore
![Page 10: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/10.jpg)
0
100,000
200,000
300,000
400,000
500,000
Jan 2
01
5
Feb
201
5
Ma
r 201
5
Apr
20
15
Ma
y 2
01
5
Jun 2
01
5
Jul 201
5
Aug 2
015
Sep 2
015
Oct 20
15
No
v 2
015
De
c 2
015
Jan 2
01
6
Feb
201
6
Ma
r 201
6
Apr
20
16
Ma
y 2
01
6
Jun 2
01
6
Jul 201
6
Aug 2
016
Sep 2
016
Oct 20
16
No
v 2
016
De
c 2
016
Jan 2
01
7
Feb
201
7
Ma
r 201
7
Apr
20
17
Ma
y 2
01
7
Jun 2
01
7
Ro
om
Nig
hts
Transient
Group Blocks
Singapore Performance ReviewRoom Nights Committed
Report As-Of Date
Q1 2015 –
Q2 2017
![Page 11: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/11.jpg)
Singapore Channel Performance% of Transient Room Nights
0%
10%
20%
30%
40%
50%
60%
Jan
2015
Feb
2015
Mar
2015
Ap
r 2015
May 2
015
Jun
2015
Jul 2015
Au
g 2
015
Sep
2015
Oct
2015
No
v 2
015
Dec 2
015
Jan
2016
Feb
2016
Mar
2016
Ap
r 2016
May 2
016
Jun
2016
Jul 2016
Au
g 2
016
Sep
2016
Oct
2016
No
v 2
016
Dec 2
016
Brand.com
CRS
Direct
GDS
OTA
*Trendlines are
based on an
eight-month
moving average
Q1 2015 –
Q4 2016
![Page 12: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/12.jpg)
Singapore Channel Performance% of Transient Room Nights – Online Channels
0%
10%
20%
30%
40%
50%
60%
70%
Jan
2015
Feb
2015
Mar
2015
Ap
r 2015
May 2
015
Jun
2015
Jul 2015
Au
g 2
015
Sep
2015
Oct
2015
No
v 2
015
Dec 2
015
Jan
2016
Feb
2016
Mar
2016
Ap
r 2016
May 2
016
Jun
2016
Jul 2016
Au
g 2
016
Sep
2016
Oct
2016
No
v 2
016
Dec 2
016
Brand.com
OTA
Q1 2015 –
Q4 2016
*Trendlines are
based on an
eight-month
moving average
![Page 13: Customer Segmentation Asia Total & Singapore Market · ASIA Customer Segmentation Discoun t 25% Group 23% Negotiat ed 35% Qualifi ed 1% Retail 10% Wholes ale 6% Source: TravelClick](https://reader034.vdocuments.mx/reader034/viewer/2022042322/5f0ca6ea7e708231d4367788/html5/thumbnails/13.jpg)
Customer Segment Performance
2017 Q1 and Q2 Outlook*
Source: TravelClick Demand360. Top 25 North America markets worldwide from data participants.
Singapore
2016
Q4
vs
2015
Q4
2017 Q1
Outlook*
2017 Q2
Outlook*
OCC OCC OCC
Group -7.6% 0.9% -5.8%
Transient 0.8% 1.8% 5.6%
Retail -1.9% 0.1% -0.6%
Negotiated 0.2% 2.2% -15.8%
Discount 1.2% -1.9% 12.9%
Qualified -0.3% -9.1% 3.2%
Wholesale 2.0% 10.5% 18.1%*Outlook based on reservations currently on the books as of March 22, 2017.