segmentation geographic segmentation- urban and semi-urban population. psycographic segmentation-...

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SEGMENTATION • GEOGRAPHIC SEGMENTATION- URBAN AND SEMI- URBAN POPULATION. • PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. • DEMOGRAPHIC SEGMENTATION- HIGH INCOME POPULATION. • BEHAVORIAL SEGMENTATION- BRAND LOYAL POPULATION.

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Page 1: SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC

SEGMENTATION

• GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN

POPULATION.

• PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS,

INNOVATORS AND INFLUENCERS.

• DEMOGRAPHIC SEGMENTATION- HIGH INCOME

POPULATION.

• BEHAVORIAL SEGMENTATION- BRAND LOYAL POPULATION.

Page 2: SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC

TARGETING

• HIGHLY QUALIFIED PROFESSIONALS

• FAMILY ORIENTED MEN AND WOMEN

• MIDDLE AGED CONSUMERS WHO CARE ABOUT SAFETY

AND CONVENIENCE

Page 3: SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC

BUZZ MARKETING- INSTAGRAM

Page 4: SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC

REAL TIME MARKETING - TWITTER

Page 5: SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC

EXPERIENTIAL MARKETING-PINTEREST

Page 6: SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC

LOCATION BASED MARKETING- MOBILE APP

Page 7: SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC

INTERACTIVE MARKETING – GOOGLE+

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