Weil-McLain

Customer GPS ProgramApril 18th, 2016

What is GPS?

A GPS, or “Global Positioning System” is a navigational device for enhanced guidance.

It provides a roadmap, gives direction, highlights points of interest, and generally makes the journey easier for its user.

What is Weil-McLain GPS?

For Weil-McLain employees, GPS has an additional meaning: “Guiding Principles for Success”

These are the tools that Weil-McLain uses to better serve their customers.

Benefits of GPS GPS implies that we’re headed somewhere,

hopefully on a better path or journey. It provides guidance and preventative measures

that keep you on the right track. GPS systems are adaptable – there are a lot of

ways to get from Point A to Point B and a GPS can help us get there.

They’re also high-tech and high-efficient.

Customer GPS Program

What’s our destination? Our destination is more complete customer

satisfaction. Everything we do is intended to benefit our customers,

from Sales to R&D to Operations. What are we doing to better serve them?– To reward them for their business?– To engage them moving forward?– To assure mutual success?

Customer focused, Customer-centric, Customer FIRST.

How do we get there?

Stay on course by using the Weil-McLain Navigational ToolkitEach initiative Weil-McLain undertakes throughout the year is part of the navigational toolkit that better supports our customers

Our Navigational Tool Kit Customer Focus through Team Accountability –

4DX Customer Opportunities through Market

Intelligence – M2 (Micro Markets) Customer Incentive Programs - DAP(Distributor

Alliance Program), Contractor Loyalty Programs Customer Engagement through Digital Toolkit –

CRM Microsoft Dynamics, New Websites, Mobility Tools

Team Accountability Four Disciplines of Execution: 4DX What’s the purpose?– Accountability and execution process for strategic

growth initiatives What’s the value for the sales team?– Provide focus on activities to achieve sales growth

What’s the value for the customer?– Provides focus on key activities that influence

business growth

Market Intelligence Micro Markets: M2 What’s the purpose?– Profile key distributors and identify growth

opportunities What’s the value for the sales team?– Assesses key market dynamics and identifies activities

to improve coverage What’s the value for the customer?– Fosters partnership in growing sales

Incentive Programs Distributor Alliance Program: DAP Contractor Loyalty: Boiler Bucks What’s the purpose?

– Simplified rewards programs designed to reward performing distributors and contractors and gain mind share.

What’s the value for the sales team?– Reinforces desired purchasing behaviors and encourages

distributors and contractors to engage What’s the value for the customer?

– Pricing transparency and empowerment to earn increased benefits

Digital Tools Microsoft Dynamics: CRM New Websites: Mobile Responsiveness, Social Media What’s the purpose?– System for sales related data and information

What’s the value for the sales team?– Centralized location for account documentation

What’s the value for the customer?– Provides continuity in interactions, MarComm promotions

and product updates

Putting GPS to work

Commit to the goal of bringing greater value to our customers.

Embrace the challenge of delivering complete customer satisfaction.

Enjoy the journey.