A Comparative Study of Customer Awareness Towards

Apple iphone 6 And Samsung Galaxy Note 4

Introduction

• Samsung was founded by Lee Byung-chul.

• CEO of Samsung is Boo Keun Yoon.

• Products offered by Samsung –

LCD and LED panels

Mobile phones

Semiconductors

Televisions

Washing machines

Other – Laptops, Printers, Digital cameras ETC

•Apple was founded by Steve Jobs and Steve Wozniak.•CEO of apple is Tim cook.•Products offered by Apple –•Desktop•Laptops •iphones•ipads•ipods•On 16 oct. 2014 Apple Lauched new ipad air 2 and imac with retina 5k.

SPECIFICATION APPLE IPHONE 6 SAMSUNG GALAXY NOTE 4

•Launch Date 9th sept. 2014 14th sept. 2014

• Body material Aluminium Body Mix of leather and

Plastic (Pleather)

•User Interface IOS 8 TOUCHWHIZ UI

•Resolution 720p HD Resolution 2K QHD Resolution

•Camera 8 mp with dual LED 16 mp

•Processor 1.4GHz Dual core A8 64bit chip

1.9GHz Octacore

•Battery 1800mAh 3200mAh

•Storage 16gb,32gb,64gb,128gb 32gb with memory card support

•Display Type IPS LCD Retina Display Super AMOLED

About The Product

Research Methodolgy

• Data Collection

Source

Primary Data-Respondents were surveyed through questionnaire.

Secondary Data -Books and websites were referred.

• Sample Size -30 respondents were approached

• Tool Used-MS Excel, MS Word and MS Powerpoint

• Techniques Used- Pie chart and Bar diagram

Q1. Comparatively which phone is value for money?

• Interpretation : 67% of people prefer Samsung Galaxy Note 4 and 33% people prefer Apple IPhone

67%

33% Samsung galaxynote 4

Iphone 6

Product Percentage of respondents

Samsung Galaxy Note-4 67%

Apple iphone-6 33%

Q2. Which phone is easily accessible?

• Interpretation :67% of people prefer Samsung and 33% people prefer Apple. .

67%

33%Note 4

Iphone 6

Product Percentage of respondents

Samsung Galaxy Note-4 67%

Apple iphone-6 33%

Q3. Which company has better promotion techniques?

• Interpretation : Only 26% people prefer Apple and Samsung is preferred by 74% people.

74%

26%

Note 4

Iphone 6

Product Percentage of respondents

Samsung Galaxy Note-4 74%

Apple iphone-6 26%

Design & Looks

Interpretation - 73% people prefer Apple Iphone 6 and 27% people prefer Samsung Galaxy Note 4

0%

10%

20%

30%

40%

50%

60%

70%

80%

Iphone 6 Note 4

Product Percentage of respondents

Samsung Galaxy Note-4 27%

Apple iphone-6 73%

0%

10%

20%

30%

40%

50%

60%

Iphone 6 Note 4

Interpretation - 43% people prefer Apple IPhone 6 and 57% people prefer Samsung Galaxy Note 4

Product Percentage of Respondents

Samsung Galaxy Note-4 57%

Apple iphone-6 43%

Camera

Interpretation - 43% people prefer Apple Iphone 6 and 57% people prefer Samsung Galaxy Note 4.

0%

10%

20%

30%

40%

50%

60%

Iphone 6 Note 4

Screen Resolution

Product Percentage of Respondents

Samsung Galaxy Note-4 57%

Apple iphone-6 43%

42%

44%

46%

48%

50%

52%

54%

56%

Iphone 6 Note 4

Interpretation - 54% people prefer Apple IPhone 6 and 46% people prefer Samsung Galaxy Note 4

Processing Speed

Product Percentage of Respondents

Samsung Galaxy Note-4 46%

Apple iphone-6 54%

42%

44%

46%

48%

50%

52%

54%

56%

Iphone 6 Note 4

Interpretation - 46% prefer Apple IPhone 6 and 54% people prefer Samsung Galaxy Note 4

User InterfaceProduct Percentage of

Respondents

Samsung Galaxy Note-4 54%

Apple iphone-6 46%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Iphone 6 Note 4

Interpretation - 33% prefer Apple IPhone 6 and 67% people prefer Samsung Galaxy Note 4

Battery Backup Product Percentage of

Respondents

Samsung Galaxy Note-4 67%

Apple iphone-6 33%

44%

46%

48%

50%

52%

54%

Iphone 6 Note 4

Interpretation - 53% prefer Apple IPhone 6 and 47% people prefer Samsung Galaxy Note 4

StorageProduct Percentage of

Respondents

Samsung Galaxy Note-4 47%

Apple iphone-6 53%

0

10

20

30

40

50

60

Iphone 6 Note 4

Interpretation - 56% prefer Apple Iphone 6 and 44% people prefer Samsung Galaxy Note 4

Security

Product Percentage of Respondents

Samsung Galaxy Note-4 44%

Apple iphone-6 56%

0%

10%

20%

30%

40%

50%

60%

70%

Iphone 6 Note 4

Interpretation - 60% prefer Apple Iphone 6 and 40% people prefer Samsung Galaxy Note 4

Touch Responsiveness

Product Percentage of Respondents

Samsung Galaxy Note-4 40%

Apple iphone-6 60%

0%

10%

20%

30%

40%

50%

60%

70%

Iphone 6 Note 4

Interpretation - 40% prefer Apple Iphone 6 and 60% people prefer Samsung Galaxy Note 4

Durability

Product Percentage of Respondents

Samsung Galaxy Note-4 60%

Apple iphone-6 40%

Limitations

Due to shortage of time only 30 respondents were consulted.

Limited tools and techniques.

ConclusionSamsung Galaxy Note 4 is preferred in terms of value for money.

Samsung’s products are more accessible than Apple products.

Most of the people prefered Samsung Galaxy Note 4 over Apple Iphone 6 in terms of promotion techniques.

In terms of design & look, processing speed, storage, security and touch responsiveness people prefer Apple Iphone 6, whereas in terms of camera, screen resolution, user interface, battery backup and durability people prefer Samsung Galaxy Note 4.

References

• Books Kotler, P(2010) Principles Of Marketing, Pearson, New Delhi, India

•Websites1. http://www.gsmarena.com/samsung_galaxy_note_4-6434.php2. http://www.samsung.com/global/microsite/galaxynote4/note4_main.ht

ml3. https://www.apple.com/in/iphone-6/4. http://www.gsmarena.com/apple_iphone_6-6378.php