APPS

Apple

Samsung

Sony

Huawei

HTC 1%

3%

4%

26%

44%

Manufacturer share by ad requests

Device share by ad requests

66%

In-app vs. mobile web share by ad requets

MOBILE WEB

34%

TOP 5 smartphone model series by ad request share

0%

2%

4%

6%

8%

10%

12%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Mobile use by time of day (share of ad requests %)

Source: AdColony network data January – March 2017. All ad requests across the DACH portfolio with 27 million users per month.

NO. MODEL %

1 iPhone 6 17%

2 iPhone 5 13%

3 Samsung Galaxy S5 6%

4 Samsung Galaxy S6 5%

5 iPhone 7 3%

Tablet

Smartphone

M O B I L E F U N F A C T

Smartphones used 9 times more often than tablets

Most mobile usage happening via apps

Apple and Samsung in the lead HTC looses ground

iPhone 7 makes it into the TOP 5

Still 2nd Screen? More mobile usage during TV-Primetime

On average, mobile devices use up 25% of their power each day Battery stand by time of day in % (average of all users)

iOS vs. Android share by ad requests

55%

45%

Android gains ground in Q1

iOS Android

7%

93%

Wifi vs. mobile data connection by ad request share

Wifi dominates

Wifi Mobile data connection

50%

55%

60%

65%

70%

75%

80%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Report is based on anonymous data with n=63400 users per hour on a workday.

M O B I L E U S A G E IN GERMANY Q1 - 2017 Quarterly published mobile network report by AdColony

Exclusive Q1 Mobile Data for Germany

90%

10%

Hour

Hour