C U S T O M B R A N D M A R K E T I N G O P P O R T U N I T I E S

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2 -Page Spe c i a l Repo r t w i t h E xc l u s i v e P r omo t i on

BRAND OPPORTUNITY

▶  2-Page Special Report written by Scholastic Professional Media editorial team

▶  Special report will be promoted on the website and in the print issue

▶  500,000 co-branded emails driving to the Special Report on Scholastic.com

▶  One (1) Edit Mention in ADMINISTR@TOR e-Newsletter (200,000 impressions)

▶  Full Page Brand Ad supplied by advertiser

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H I G H I M P A C T M A R K E T I N G O P P O R T U N I T Y

E d i t o r i a l C o v e r a g e i n T e c h T o o l s

H I G H I M P A C T M A R K E T I N G O P P O R T U N I T Y

Get your product featured in the Tech Tools sections in print and online.

BRAND OPPORTUNITY

▶  Editorial Coverage of your product in the next edition of Tech Tools featured in ADMINISTR@TOR e-newsletter, website, and magazine.

▶  Full Page Brand Ad supplied

by advertiser

▶  50,000 custom emails driving to your branded website and write-up within Tech Tools

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A r t i c l e C o l l e c t i o n P a c k s S p o n s o r s h i p

▶  Each Article Collection Pack features content curated by ADMINISTR@TOR to provide administrators with solutions and ideas that ensure their school’s success in areas such as: the Common Core, Professional Development, technology, BYOD, and more!

▶  Your brand will be featured on the front cover and the registration page — aligning your brand with ADMINISTR@TOR magazine and reaching the most qualified decision makers in schools today

L E A D G E N E R A T I O N O P P O R T U N I T Y

Generate qualified leads and connect with influential administrators with this exclusive sponsorship opportunity.

BRAND OPPORTUNITY

▶  Brand placement on the registration page and front page of the Article Collection Pack

▶  Promotion on the ADMINISTR@TOR home page

▶  Qualified leads from download registrations

▶  50,000 co-branded promotional emails

▶  One (1) edit mention in the ADMINISTR@TOR e-zine

▶  Full page brand ad (supplied by sponsor) in issue of choice — guaranteed 2,000 leads!

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V i r t u a l E ven t s

▶  Important virtual events hosted by ADMINISTR@TOR magazine’s Editor In Chief, Wayne D’Orio

▶  Align your brand with topics that activate your target purchasers

S P O N S O R S H I P A N D L E A D G E N E R A T I O N O P P O R T U N I T Y

Generate qualified leads and connect online with influential administrators through this exclusive sponsorship opportunity.

BRAND OPPORTUNITY

▶  Brand placement throughout the virtual event presentation and registration page

▶  Promotion on the ADMINISTR@TOR home page

▶  Qualified leads from those who registered

▶  100,000 co-branded emails promoting the on-demand virtual event

▶  Sponsored Twitter Posts (2x)

▶  Two (2) edit mentions in the ADMINISTR@TOR e-zine promoting the webinar (500,000 total impressions)

▶  Full page brand ad (supplied by sponsor) in issue of choice — guaranteed 2,000 leads!

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▶  Features expert guidance from Scholastic and school administrators who will share their insights, knowledge, and expertise about how to successfully tackle the Common Core

BRAND OPPORTUNITIES ▶  OPTION ONE

▶  250,000 co-branded emails (split into three (3) deployments)

▶  Custom lead gen form with compelling image, logo integration, and qualified fields

▶  2x edit mentions in e-newsletter ▶  Leads are delivered on a weekly basis (.xls doc) ▶  Lead gen form hosted on Scholastic.com for a total

of 3 months ▶  White paper or case study, must be supplied in PDF

format

▶  OPTION TWO

▶  125,000 co-branded emails (split into two (2) deployments)

▶  Custom lead gen form with compelling image, logo integration, and qualified fields

▶  1x edit mentions in e-newsletter ▶  Leads are delivered on a weekly basis (.xls doc) ▶  Lead gen form hosted on Scholastic.com for a total

of 3 months ▶  White paper or case study, must be supplied in PDF

format

T a r g e t e d R . O . I . E m a i l M a r k e t i n g

▶  Exclusive Database

▶  Reach more than 4 million educators nationwide

▶  Scholastic database updated daily

▶  Scholastic Emails Deliver Results

▶  55% driven to education-based sites through email

▶  Scholastic has the largest and most accurate database: average 10.43% open rate and 3.85% click rate — higher than industry norms

▶  E-newsletters average 11.69% open rate and 6.8% click thru rate

L E A D G E N E R A T I O N O P P O R T U N I T Y

Generate qualified leads and connect with influential administrators and purchase decision makers through this targeted opportunity.

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S p o n s o r e d D i g i t o r i a l o n T o p U . S . E d u c a t o r S i t e

▶  Exclusive opportunity to connect with more than 2.6 million unique visitors every month with a sponsored content opportunity on Scholastic’s Educator Channel

▶  Sponsored article along with exclusive promotion that leverages Scholastic’s proprietary database puts your brand message in front

of decision makers including teachers and school administrators

▶  Opportunity to reinforce your brand perception as an industry leader and demonstrate your commitment to quality education for today’s youth

E X C L U S I V E S P O N S O R S H I P O P P O R T U N I T Y

High visibility sponsorship of Scholastic content for Administrators featured on Scholastic.com

BRAND OPPORTUNITY

▶  One (1) sponsored article hosted on Scholastic.com Educator Channel

▶  100,000 co-branded emails to administrators driving to the article

▶  500,000 brand banner impressions

on Scholastic Educator Channel ROS driving to your site (creative/tags supplied by sponsor) and/or the sponsored article

▶  One (1) edit mention in the ADMINISTR@TOR e-newsletter driving to the sponsored content

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B r a n d P a g e o n S c h o l a s t i c . c o m

▶  Scholastic’s Educator Channel gets 2.6+ million unique visitors each month

▶  Scholastic is the #1 educator site (QED/MDR) with 93 years of experience and trust with educators nationwide

▶  Scholastic reaches every single school building and more than

90% of teachers and school decision makers from Pre-K–12

▶  Partnership email open rate average is 10.27% with a CTR average of 3.45% — outpacing industry norms

C U S T O M C O N T E N T O P P O R T U N I T Y

Keep your brand top of mind with Scholastic’s universe of decision makers with a hosted brand page on Scholastic.com

BRAND OPPORTUNITY

▶  Co-branded landing page hosted on Scholastic.com

▶  Two (2) co-branded email blasts to administrators that drive to the brand landing page (125,000 total impressions)

▶  750,000 brand banner impressions on Scholastic Educator Channel ROS (creative/tags supplied by sponsor)

▶  Sponsored Twitter Post (1x)

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C O N T A C T Y O U R S C H O L A S T I C B R A N D M A N A G E R

▶  EAST COAST Michele Robinson Group Publisher Tel (212) 343-6455 Fax (212) 389-3505 mrobinson@scholastic.com

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▶  CENTRAL SOUTH Jenna Bryerman Senior Sales & Marketing Associate Tel (212) 343-6205 Fax (212) 389-3505 jbryerman@scholastic.com

▶  WEST COAST Lisa Hershey National Advertising Director Tel (607) 264-5018 Fax (888) 507-2310 lisa@livingstonmarketing.com

▶  WEST COAST Chrissy Bridger Marketing Associate Tel (607) 264-5017 Fax (888) 507-2310 chrissy@livingstonmarketing.com