current capabilities

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Telestar Capabilities SummaryBrand Position Core Products and Services Competitive Differentiation

Cincinnati, OH888 878 2768www.telestarmedia.com

06 30 11Prepared for You

Welcome to TelestarSound Direction and Leadership

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Welcome to TelestarWelcome to TelestarTelestar Media Capabilities Summary

Discussion GuideJune 2, 2011

Telestar Position and Organization Overview

Core Products

Competitive Advantages

Field Marketing Tools and Resources

Your Needs and Current Situation

Discuss Partnership Opportunities

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Welcome to TelestarWelcome to TelestarTelestar Media Core Belief

“More will be accomplished, and better, and with more ease If everyone does what they are best fitted to do, and nothing else.”

Plato

4“Sound direction and leadership.”

Core CustomerCorporate marketing teams, franchise organizations, dealer groups and coops.

By definition, brands with individual and immediate promotional needs.

Telestar Media provides straightforward field marketing services and support to brands with immediate promotional needs in multiple markets.

Brand Position

• Strategic Planning Guidance included with placement.• Market versioning to existing creative included with placement.• No Contracts or Retainers tied to Term, Spend or Exclusivity.

Competitive Differences

Core Product• Planning and Placement of Promotional Media

Promotional PrintCooperative and Shared Mail Newspaper ProgramsSolo Mail Advantage™ Insert Production

BroadcastField Marketing Products and Services

Our Competitive Position

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Kevin SlatteryPresidentO 513 699 [email protected]

Terri WolkeSr. Manager / OperationsO 513 699 [email protected]

Relevant PartnershipsCustomers Vendor Partners

Kerry McKiernanVice President & General ManagerO 513 699 [email protected]

CreativeServices

FieldMarketingADvantage™

MediaPlanning

AccountServices

Lead &Develop

Operations

OrganizationalStructure


Susan PohlenzCreative Services ManagerO 513 699 [email protected]

Sheila JohnsonField Marketing ManagerO 513 699 [email protected]

Amy MorrisAccount CoordinatorO 513 699 [email protected]

Deborah ChamblessAccount Manager / Development TeamO 513 699 [email protected]

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Welcome to TelestarCore Products and Services

Core ProductsPromotional Print

Cooperative, Shared and Solo for Acquisition & Retention

Broadcast Planning and PlacementLocal Marketing Solutions

In order for Telestar to proceed with cost estimates for anyspecific advertiser, certain vendor protocols for account approval must be

followed along with the completion of the appropriate paperwork.Advertisers currently under contract with Telestar partners must be addressed on an individual basis. Those instances are addressed on a case by case basis

and are generally resolved quickly when we all keep the best interest of the advertiser as the priority.

All rates are estimated at time of request. Pricing may change at anytime and varies by advertiser. Postage is estimated and would need to be confirmed prior to order. Postage must be paid in advance. Call your Telestar account

manager for current pricing and postage rates on this product.

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Welcome to TelestarPromotional Print Media

Local SolutionsPlanned for Specific Market Needs

CustomerAcquisitionProducts

9.75” x 11.75” Oversized InsertsFull Color Inserts via Direct Mail and NewspaperStrengths: Very versatile. Targetable. Large FormatWeaknesses: Higher costs per impression.Full Color High Gloss. Double Sided. “Perfect” Size

National SolutionsLower Cost Per Impression

Limited Zoning. Advanced Planning Required

Smart Source® & RedPlum® FSI CoversNational Covers on Newspaper Coop FSI MagazinesInventory: Monthly Cover Positions driven by aggregationStrength: Low cost, high impact impression. Fits demo well.Weaknesses: Surcharges. Lead times.Full Color High Gloss. 7 1/3” x 10 ½”

Regional SolutionsMore Flexibility in Planning and Targeting

Aggregated on a Per Event Basis

RedPlum® Shared Mail Wrap CoversCovers on National Shared Mail WrapTotal Distribution: 67+ Million HH WeeklyCovers: 4 Positions. Zones offered in most DMA’s.

Valpak®Cooperative Direct Mail Envelope

Total Distribution: 45+ Million HHDistributed Monthly into 120+ DMA’s

Full Color High Gloss. Multiple Formats

Cooperative & Shared Print Media

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Welcome to TelestarPromotional Print Media Solo Mail Products

Gift Card Mailers

Oversized Postcards

Solo Mail SolutionsTelestar can manage the customer database to fulfill a variety of marketing initiatives.

AcquisitionLapsed CustomerLoyal CustomerSeasonal RemindersNearest Neighbor andNew MoverCustomer Surveys

Base Product PricingFull Color Postcards4/4 C1STargeted DataPrint / Process / Mail

$0.40 Cents Each5 ½” x 11” Oversized Postcard

$0.62 Cents EachGift Card and Full Color Mailer

ThanksSorry

RememberRefer

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Welcome to TelestarWelcome to TelestarTelestar Core Product Detail Advantage™ Products

ADvantage™ ProductsWith Telestar ADvantage™ Products, we do the aggregating so you don’t have to. A variety of commonly used Field Marketing products including inserts and postcards are produced regularly as part of a ganged print run. The advantage (no pun intended) to single locations is that they get the cost efficiencies of being a part of a large print run without having to over produce or find brand partners themselves.

Single Sheet Inserts

10 ½” x 11” Oversized, Full Color, Double Sided Inserts60# or 50# Groundwood Coated Both Sides with BleedProduced twice per month. Freight Included

Rate Estimates*Print Production (60#)

100m CPM$ 19.02

OversizedPostcards

5 ½” x 11” Oversized, Full Color, Double Sided 10 Pt. Stock Coated One Side with BleedPostage Estimated. Data pricing based on targeted list.

Rate Estimates*Print, Process, Data, Postage*

5m Piece$ 0.40

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Welcome to TelestarCore Products Broadcast Planning & Placement

Local Broadcast Media Services Planning and Placement of TV, Cable and Radio

Using Smart Plus® technology and current Nielsen and Arbitron data, Telestar provides leadership, direction, strategy and full service placement options for broadcast media. Partnership structures are designed to meet the need, budget and personnel of the brand.

Smart Plus® Operating SystemReach & Frequency ReportingPost AnalysisFull Service Planning, Placement and Reconciliation.

Technology and Management

Nielsen TV RatingsArbitron Radio RatingsNational Qualitative

Media Audit Scarborough

Data Sources

Fee structures are customized to the needs and budget of the advertiser.

Fee Structure

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Welcome to TelestarCore Products Broadcast Planning & Placement

Strategic Planning & Analysiswith Smart Plus® Technology

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Welcome to TelestarCore Products Local Marketing Products & Solutions

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Welcome to TelestarWelcome to Telestar Media Rate Structures

Commission Free

RatesPricing Philosophy & Rate Structures

No contracts tied to term, exclusivity or fee.“If we do something good for you today…you’ll call usback tomorrow. If we don’t, you shouldn’t”.

Our job is to negotiate pricing at or below what can be bought locally under comparable conditions.

Net pricing is guaranteed at time of purchase and includes all administrative, planning and production fees as added value.

Rates vary by advertiser and are based on budget, timing and data requirements.

Terms available.

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Welcome to TelestarCompetitive Advantages

Competitive AdvantagesContractual Freedom

Local Market Planning Guidance Included with PlacementProduction to Existing Assets Included with Placement

“We cannot direct the wind, but we can adjust the sails” - Bertha Calloway No contracts tied to term, frequency or exclusivity.

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Welcome to Telestar

Demographic and qualitative profiling will be used to help us understand the brand.Similar profiles can be built for any market.

Any Advertiser AddedValue

Welcome to TelestarCompetitive Advantages Local Market Planning Guidance

Core Customer Analysis

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Welcome to TelestarCo

re C

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Map

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USA

Mirror TargetAnytown USAA 35-54$50K HHI$250K HHV

Local trade area is mapped tocarrier route level based on

penetration of mirror prospects.Product available throughTelestar ADvantage™ Team

Welcome to TelestarCompetitive Advantages Local Market Planning Guidance

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Welcome to TelestarWelcome to TelestarCompetitive Advantages Production Versioning to Existing Creative

AddedValue

Sing

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heet

sM

agaz

ines

Shared Mail Envelopes

Versioning to existing creative to local market level is included with media placement.

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Welcome to TelestarField Marketing Tools & Resources

Field Marketing Tools and ResourcesOn Line Ad Builder

Call Tracking ServicesLocal Store Marketing Tools and Products

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”- Ben Franklin

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Welcome to TelestarWelcome to TelestarField Marketing Tools & Resources On Line Ad Builder

Telestar Express™ offers advertisers web based access to template artwork to create and customize local market

print products.

Save TimeSave Money

Protect and Strengthen the BrandImprove Efficiency

On-Line Ad Builder

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Welcome to TelestarWelcome to TelestarField Marketing Tools & Resources On Line Ad Builder

LSM Engagement & Management

All local marketing requests are collected via web based request portal.

Requests are evaluated weekly.

As needed follow-up to leadership for approval.

Approved programs executed consistently against brand guidelines / standards.

Collateral package designed to promote program and engage potential partners.

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Welcome to TelestarWelcome to TelestarField Marketing Tools & Resources Call Tracking Services

Call Tracking provided by Telestar Media, uses trackable phone number technology to track leads and provide

key customer insights to advertisers.

Web based product allows for real time tracking and reporting on media effectiveness.

PlusVoice and Email Blasts

Landing Pages and Micro SitesContesting, Sweepstakes and Promotion

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Welcome to TelestarWelcome to TelestarField Marketing Tools & Resources Customer Loyalty & Database Solutions

Customer Loyalty / Fan Program

Customer Loyalty / Fan program set up through web portal for data collection and CRM messaging.

Data collected and managed weekly and merged with existing database with all key contact info.

CRM programs set up for Direct MailText EmailSocial Media

Say Thanks, Sorry, Remember and Hello.

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We approach your business as if it were our own, offering direction, leadership and accountability in a

straightforward, experienced process.

We’re trusted because we’ve proven we can be, offering unique and relevant category experience with a

willingness to do whatever is asked at a fair price.

The bottom line is the bottom line.

Questions, Comments, Feedback

Deb ChamblessTelestar Media

Account ManagerO 513 699 3303

[email protected]

current capabilities

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