»cultbay – selling hotel and travel products on ebay«€¦ · online marketplace (travel,...
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»CultBay® – Selling hotel and travel products on eBay«
www.cultuzz.com
Cultuzz Digital Media
www.cultuzz.com
Cultuzz Digital Media GmbH –the specialist in online distribution
· We develop software that supports hotels to improve the way they market their products online and increase their revenue
· The core of this software is »CultSwitch«, a channel management system that synchronizes hotel data between hotel property management systems and online distribution channels
· With »CultBay«, we are the only service provider worldwide that has implemented direct booking for hotel products as part of the eBay checkout process. This transforms eBay into a fully-functional distribution channel
· Facts: Established in 2000, 120+ employees in Berlin, Chesterfield, UK and Visakhapatnam, India; 50+ of these employees work in software development
www.cultuzz.com
Cultuzz – global leader in selling hotelvouchers on eBay
· Since 2002, we connect the eBay API using an XML interface.
· In 2004, we received the eBay Award for the »Most Innovative Vertical Solution«
· In 2008, we received permission from eBay to adapt the checkout process to our own requirements
· In 2010, we fully integrated our checkout within the eBay checkout process, making eBay a fully-functional booking platform
· Since then, we integrated 6 channel management systems to eBay incl. RateTiger, RateGain, Availpro and, of course, CultSwitch · Facts and figures: 1‘000‘000 vouchers sold, 400‘000 buyers, 12 eBay markets, 6 currencies, over 1‘000 eBay accounts
www.cultuzz.com
eBay –Selling online worldwide
www.cultuzz.com
120 million active users globally buy and sell on
www.cultuzz.com
1 Source: World Travel & Tourism Council
largest marketin the world
One of the largest international
meets the
online marketplace
(travel, tourism and hospitality = 9.20% of global GDP)1
(14% of global e-commerce)
www.cultuzz.com
eBay users are the ideal target group for the travel market78 % of eBay users who purchase products in the »Travel« category are between 25 and 50 years of age
eBay in Germany· 24.7 million eBay users*
· 48.4% online coverage*
· 2 h 20 min of usage time per month**
eBay in the United Kingdom· 14 million eBay users***
· 40.6 % online coverage**
· 1 h 46 min of usage time per month**
18–24Age: 25–34
38%40%
6%16%
35–50 51+
Source: eBay
*AGOF internet facts 2013–04, ** Nielsen / NetRatings, May 2013. *** eBay September 2013
www.cultuzz.com
The Product | Hotel vouchers
Restricted validity A period of validity, e. g. 1 year, can be specified to facilitate restriction
Redemption is subject to availability and prior agreement Funnel your guests to slow periods
No reimbursement Cancellations of bookings are not permitted on eBay
www.cultuzz.com
A wide variety of products and arrangements are suitable for sale on eBay
Gift vouchers
Restaurant vouchers
Multiple Items Daily DealAmusement parks
Brunch vouchers
Vouchers for off-peak periods
Vouchers for spa treatments
Vouchers for public holidaysLast-minute offers
Holiday apartments
Offers for special events
Weekendvouchers
www.cultuzz.com
Selling on eBay with CultBay®
www.cultuzz.com
CultBay® Full Service – professional management of the entire sales cycle
Pre-sales
eBay registration
Offer creation
Strategic guidance
Sales
Monitoring andcontrolling theentire sales process
Help desk for sellers
Check out
Call center
Availability calendar
After-sales
Debt collection service
Option to book via the availability calendar
Voucher dispatch
Account statements
Statistics
www.cultuzz.com
With CultBay® you remain the seller
· With your own eBay account, you are still officially the seller
· You receive direct customer feedback and can respond without delay to requests and opinions
· You benefite from our »Top Rated Seller« status
www.cultuzz.com
CultBay® supports the eBay formats »Auction« and »Buy It Now«
Auctions
· Offers that have been set up as auctions are assigned a start price and are sold to the highest bidder
· Most auctions start at EUR 1.00
· Auctions are generally online for between 3 and 10 days
Buy It Now offers
· Buy It Now is the easiest way to purchase on eBay. It allows the buyer to obtain a product directly for a fixed price
· Buy It Now offers are active for up to 30 days
· The eBay shop is the ideal platform for fixed-price offers and sales in large quantities
www.cultuzz.com
Rev up your offers through a »Daily Deal«
Excite Customers and win the eBay community‘s attention:
· High placement on the eBay homepage
· Direct eBay marketing campaign and affiliate program
Target selling over 1‘000 offers within a short period of time (e.g. 24 hours)
www.cultuzz.com
The help function and theCultuzz service team
· FAQs and detailed answers are provided for the buyer beneath each offer
· Customer service in several languages is ensured by email and by telephone
· Your hotel staff have less work and can concentrate their energies on reservations and guests
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Marketing on eBay with CultBay®
www.cultuzz.com
CultBay® templates enhance your marketing presence on eBay
Multimedia integration(movies, images, sounds)
Classic Premium
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Zuzzu – The best search Engine for travel products on eBay
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Open your Hotel Brand Shop on eBay
· All offers at a glance
· Customers can choose from the gallery or use the pinpoint navigation
· Profit from cross-selling
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Cultuzz Online Marketing
www.cultuzz.com
Booking on eBay with CultBay®
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The CultBay® availability calendar transforms eBayinto a fully functional booking platform
· Current availability is shown directly in the offer
· Depending on availability at the hotel, the possible arrival dates are adapted dynamically
· Bookings are synchronized with the PMS in real-time
· The calendar is optional and available free of charge
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Keeping track with CultBay®
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Detailed account statements are provided on a monthly or weekly basis
· Automatic invoicing using a signed and validated PDF · Itemized list of offers sold · Clear record of service charges and eBay charges · Transfer of invoice totals within 3 working days · Detailed list of all open items · Online invoice archive
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Select an interval
Check the result for a particular offer
Check the resultfor a complete interval
· Review results
· Plan in detail
· Make adjustments
· Make enhancements
· Cover various markets effectively
· Export results in an Excel list for further processing
Using the statistics function you can ...
References Checklist Contact
www.cultuzz.com
Some of our references
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ChecklistPartner Experience Selling on eBay since 2002 Sales of 1‘000‘000 vouchers to 400‘000 buyers Administration of more than 1‘000 eBay accounts
International focus Sales on 12 eBay markets Payment in 6 currencies
Company accounts Balance sheets are published regularly Sustained positive operating results Escrow amount separately shown and available Contract No minimum contract period Cancellation period of 30 days to the end of the month No minimum turnover
eBay Management Accounts Sales possible via a separate eBay account Sales possible via a combined account Presentation in an eBay shop
Technology Utilization of the eBay API since 2002 Permission to integrate active content (Flash, JavaScript) Adaptation of the eBay checkout Software certified by eBay
www.cultuzz.com
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Formats Auctions from EUR 1.00 Auctions with a higher starting price Buy It Now Book It Now Shop Multiple Item Daily Deal
Feedback Direct allocation of feedback to your hotel Option to respond to negative or neutral feedback
Offer Presentation Template Classic template: pictures, slide show, detailed hotel and product descriptions Premium template: according to corporate identity, pictures, slide show, detailed hotel and product descriptions »About Me« page: direct link to homepage and booking engine Voucher Voucher design can be customized Automatic voucher dispatch Voucher service free of charge
Checkout
Availability calendar Availability calendar in the eBay offer Update using PMS/CRS software Dynamic update of arrival dates depending on occupancy of the hotel
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Booking Direct booking after payment Booking synchronization with PMS/CRS software
Service Support Individual support by specifically assigned employees Weekly analyses geared towards optimizing sales results
Online Service Sales statistics can be called up online Statistics available as an Excel list for further analysis List of buyers can be viewed online (name, address, payment status) Online invoice archive
Account statements Invoices Signed and validated PDF invoice Detailed list of all offers List of all open items subject to reminders Charges reimbursed for vouchers for which payment was not received
Payment Monthly or weekly account statements Transfer of funds immediately on receipt of payment Transfer of funds regardless of when or whether the guest arrives
www.cultuzz.com
Contact
Cultuzz Digital Media GmbH
Gneisenaustr. 66 · 10961 Berlin
www.cultuzz.com
CultBay Sales Team
Tel +49 (30) 72 62 25 - 0
Fax +49 (30) 72 62 25 - 59