culminatus case study - central collection corp
TRANSCRIPT
CULM INATUSMAKING YOUR BRAND BETTER, EVERYWHERE.
3815 N. Brookfield Rd, Suite 104124, Brookfield, Wis. 53045 / [email protected] / (414) 678-1895 / culminatus.com
CENTRAL COLLECTION CORP.MILWAUKEE, WI
SITUATION
Central Collection Corp. has been performing business development
presentations with outdated marketing material. The material—created over a
decade ago—while accurate in some respects was antiquated and restrictive,
especially when compared to the material of emerging competitors. Additionally,
their web presence—which ranked low organically and has not generated a
single lead since launch has not been updated since initial publication.
OUTCOME
After engagement, Culminatus went to work researching
local and national competition. A new collateral package and web site concept was then
designed and implemented. The new print package now includes a pitch book, business
cards, stationery, post cards, and most importantly, print-on-demand flyers.
The new web site and newly-introduced blog has enhanced user navigation,
maximized search engine optimization, and fresh content.
SUCCESSES REACHED
• Ranked #1 for numerous “collection” search terms, specifically in metropolitan area.
• Increased web traffic 67%, all from search engine queries.
• Generating approximately two to three
new leads weekly; all from website
visitors and search traffic.
