How to Make a Better PresentationKIMBERLY JONES

ORG 536 – BUSINESS WRITING AND COMMUNICATION

DR. BRIAN NEFF

AUGUST 17, 2014

This presentation will cover…

The Three P’s of the Perfect Presentation

Product (What the content is)

Picture (Making it visually appealing)

Polishing (How to effectively deliver the information)

Product: what am I trying to say?

Product: what content will I cover?

Then start writing!

Have a captivating opening

Keep body content clear

and organized

Summarize during conclusion

Repeat content periodically

to maximize comprehension

Don’t forget the 3x3 writing

process

•Sell, persuade, or inform?

•Frame the focus•What is the goal?

What is my purpose?

•Analyze audience needs

•Anticipate reactions

•Adjust content

Who is my audience?

(Guffey & Loewy, 2011)

Picture: how can I make it look

good?

Picture: what will I show?

Make layout easy

to read

Vary colors, text, size,

templates

Keep it visually

appealing

Employ diagrams,

pictures or lists

Use optimal designs for

the content

The 6x6 rule: 6 bullets, 6

words per

bullet per

screen

Slides should

complement,

not

overshadow,

delivery

Proofread!

Include a

handout

(Guffey & Loewy, 2011)

Polishing: how can I say it?

Polishing: how can I deliver the content?

Before the program Know the

material well

Prepare & practice

Rehearse and time

Proofread all written material

During the program Keep the

audience engaged

Make eye contact

Vary speaking

style

Speak freely

(Guffey & Loewy, 2011)

Final thoughtsPRESENTATION SUCCESS CAN BE YOURS- JUST REMEMBER…

• PRODUCT

• PICTURE

• POLISHING

PLEASE REFER TO YOUR HANDOUT FOR MORE

INFORMATION AND VIEW THIS ARTICLE FROM FORBES.

If you were the

audience, what

would you want

to see?

References

Daum, K. (2013, July 2). 5 Tips for giving really amazing presentations. Inc.com.

Retrieved from http://www.inc.com/kevin-daum/5-tips-for-giving-really-

amazing-presentations.html

Guffey, M., & Loewy, D. (2011). Business communication: Process and

product (7th Ed.). Independence, KY: Cengage Learning.