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CSI-Thermal Program

California Solar Initiative

CSI Thermal Agenda• CSI-Thermal Metrics• Low-Income• CALSEIA PTM Update- Incentive Increase • Statewide Marketing Update • Q&A

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CSI-Thermal Metricswww.csithermal.com/public_export

California Solar InitiativeResidential Application Volume

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Data from Program Inception - August 20, 2012 (Residential Received for both Natural gas and Electric/Propane)


Commercial/Multifamily Application Volume

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Data from Program Inception - August 20, 2012 (Non-Residential Received for both Natural gas and Electric/Propane)


Low-Income Multifamily Application Volume

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Data from Low Income Program Inception – August 20, 2012 (Multifamily Residential Received)


Expected Annual Therm Savings

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Data from Program Inception – August 20, 2012 (Residential & Non-Residential Received)


Expected Annual kWh Savings

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Data from Program Inception – August 20, 2012 (Residential & Non-Residential Received)

California Solar InitiativeAverage Incentive: Single-Family

Residential Natural Gas

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Data contains Paid Projects

California Solar InitiativeAverage Incentive: Single-Family

Residential Electric

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Data contains Paid Projects


Commercial/Multi-family Distribution

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CSI-Thermal Tracker• Monitor available funding in each step (live)• Monitor allocated incentive totals by:

• Program Administrator• Customer Class (res vs. commercial)• Fuel Type (natural gas vs. electric/propane)

• Helpful when approaching a decrease in incentive step level

• Available at: www.csithermal.com/tracker

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Low-Income CSI-Thermal Program


Low-Income• $25 million dedicated incentives• Natural gas water heating customers only• Projects that have already received

CSI-Thermal incentives are not eligible• Launch date: March 29, 2012• Incentives are calculated using the existing

CSI-Thermal calculators• Will not be affected by the recent Decision to

increase incentives in the mainstream program

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Low-Income Budget

PABudget

AllocationTotal Incentive

Budged (in millions)

PG&E 39.0% $9.75

CCSE 10.0% $2.50

SCG 51.0% $12.75

Total 100.0% $25.00*Incentive budget is separate from the $180 million allocated for the mainstream CSI-Thermal Program.

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Low-Income Incentive Structure: Single-Family (Unchanged)

Step

Single-Family Low-Income Incentive per

Therm Displaced

Single-Family Low-Income Projects

Incentive Caps

1 $25.64 $3,750

2 $20.52 $3,000

3 $15.38 $2,250

4 $9.40 $1,376

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Low-Income Incentive Structure: Multi-Family (Unchanged)

Step

Multi-Family Low-Income

Incentive per Therm Displaced

Multi-Family Low-income Projects

Incentive Caps

1 $19.23 $500,0002 $15.39 $500,0003 $11.53 $500,0004 $7.05 $500,000

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Single-Family Low-Income Eligibility

• The host site must be occupied by the homeowner and/or applicant

• System must be owned by the homeowner• Registered in a Commission-approved and supervised gas

corporation Energy Savings Assistance Program (ESAP); or if occupied by renters, meeting PUC 2861(e) requirements

• The property will be required to remain low-income for at least 10 years from the time of the SWH system installation

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California Solar InitiativeSingle-Family Low-Income Process

-or-

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California Solar InitiativeMulti-Family Low-Income Eligibility

• The benefits of the SWH system must be passed to the low-income residents through reduced energy costs

• Applicant will need to provide an Affidavit explaining tangible reasons how this will be achieved

• Property must meet one of the following:• Definition of low-income residential housing in

Public Utilities Code (PUC) Section 2861(e); or• At least 50 % of all units in the multi-family housing

structure are occupied by ESAP participants

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California Solar InitiativeMulti-Family Low-Income Process

-or-

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California Solar InitiativeAffidavit: Ensuring Benefits to Lower Income Households

• Program Requirements from Affidavit Language:• Examples of these benefits can be, but are not limited to,

reduced energy bills, reduced rent or other measures to reinvest the money saved on energy bills to improve the property or offset other costs for low-income tenants. These benefits cannot include any expenditures which the building owner would be required to incur (e.g. compliance with building codes). The PAs reserve the right to request for further documentation that demonstrates how the benefits will be passed to the tenants. The total value of the benefits provided to the tenants shall be no less than 30% of the total incentive amount.

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California Solar InitiativeAffidavit: Ensuring Benefits to Lower

Income Households (cont’d.)

• Program Requirements from Affidavit Language:• If the benefits are provided in the form of

reduced rent, reduced energy bills or other monthly tenant benefits, then they shall be provided within a period not to exceed five years from the incentive payment date. If the benefits are provided in the form of discretionary property improvements or other one-time benefits, then they shall be provided within a period not to exceed twelve months from the incentive payment date.

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Other Program Updates

• Quarterly Progress Report issued on Aug. 15• Database Change: Load side heat exchangers added

to commercial calculator with additional schematic examples.• New calculator user guide updated on 6/07/2012

available on CSIThermal.com website:• www.csithermal.com/media/docs/OG-

100_Calculator_User_Guide_20120802.pdf

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California Solar InitiativeCPUC Decision to Increase Incentives

• On Aug. 2, 2012, the CPUC issued D.12-08-008 as a result of CALSEIA’s Petition to Modify• Modifies D.10-01-022 to provide increased incentives in

the early steps of the program to both natural gas and electric/propane displacing SWH systems.

• Decision retains goal of replacing the equivalent of 200,000 natural gas-fired water heating systems with SWH systems.

• Step 1 incentive level for single-family residential customers is increased by 45%, and Step 1 incentive level for commercial and multi-family residential customers is increased by 13.33%.

• The remaining steps have been adjusted so that the total therms and kilowatt-hours displaced over the course of the program remain the same.

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California Solar InitiativeCPUC Decision to Increase Incentives

(cont’d.)• Allocation of natural gas incentive budget between

customer classes modified as follows:

• The increased incentives applies to applications with an initial “Application Review” status date after July 3, 2012.

• For applications that have already been paid and are eligible for the revised incentive rates, the PAs will issue an incremental payment to the system owner.

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Customer Group Original Allocation

Revised Allocation

Single-Family 40% 45%Multi-Family/Commercial 60% 55%


New Incentive Levels: Single-Family

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Single-Family Natural Gas-Displacing System Incentive Steps

Single-Family Electric/Propane-Displacing System Incentive Steps

Incentive per therm

displaced

Step1 $18.59 $2,719 $29 2 $13.11 $1,919 $23 3 $7.69 $1,125 $18 4 $3.23 $475 $11

Maximum Incentive Single-Family

Residential Projects

Total Program Budget Allocation (in millions)

Step 1 0.54 $1,834 2 0.38 $1,311 3 0.22 $752 4 0.10 $329

Maximum Incentive for Residential

System

Electric/Propane-Displacing

Incentive ($/kWh)


New Incentive Level: Multi-Family/Commercial

Step

Incentive per annual therm displaced

Maximum Incentive for Commercial/Multi-Family

SWH projects

BudgetAllocation

(in millions)1 $14.53 $500,000 $342 $9.88 $500,000 $263 $6.55 $500,000 $234 $3.13 $500,000 $16

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Multi-Family and Commercial Natural Gas-Displacing System Incentive Steps

StepElectric/Propane-Displacing

Incentive ($/kWh)Maximum Incentive for Multi-

Family/Commercial System1 0.42 $250,0002 0.29 $250,0003 0.19 $250,0004 0.09 $250,000

Multi-Family and Commercial Electric/Propane-Displacing System Incentive Steps


Marketing and Outreach Updates


GoalsThe goals of the Statewide Market Facilitation Plan are to work in conjunction with the Local Market Facilitation Plans to build awareness and increase understanding of:

• Solar water heating and the California Solar Initiative-Thermal (CSI-T) Program

• Solar water heating technology• The advantages and availability of CSI-T rebates• The advantages of adopting streamlined

permitting processes, minimal fee structures and financing solar hot water systems to increase the number of rebate applications statewide.

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Strategies• Conduct pre-campaign research to assess consumer

awareness and understanding of SWH technologies• Establish metrics for goals• Develop and implement statewide paid and earned

media campaigns• Participate in local consumer, trade and community

outreach events• Conduct and assess post-campaign research to track

and evaluate changed awareness levels, attitudes and behaviors

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Target Markets

• Commercial enterprise operators• Industrial facilities managers• Multifamily property owners• Single-family residence homeowners• Contractors and installers

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California Solar InitiativeTactics

• Develop campaign plan that delivers cross-platform messaging to various customer segments through multiple touch-points:• Internet Landing Page• Broadcast and Cable TV• Broadcast Radio• Internet Streaming Radio• Digital Display Advertising• Search Engine Marketing• Experiential Marketing• Earned Media/Press Coverage

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California Solar InitiativePre-Campaign Awareness Survey

• Fraser Communications oversaw the completion and compilation of the online responses to provide baseline data for pre-campaign levels of: • Aided and unaided awareness of solar water

heating• Current attitudes and familiarity with solar water

heating• Consideration of installation of solar water

heating• Awareness of the CSI-Thermal program

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Internet Landing Page

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Click here to access website


Internet Banner Ad

Click Here to Access Internet-based animation


Radio Ad

Click Icon to Listen

California Solar InitiativeTV Commercial

(click in the box to launch video)


CSI Thermal Q&A

All


Closing Comments & Adjourn

Mike Tomlin, SCE

csi-thermal program. california solar initiative csi thermal agenda csi-thermal metrics low-income...

Documents

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incentive step level