cs1 research method_2011

8/4/2019 CS1 Research Method_2011

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Introduction to Cultural Studies

ResearchMethods


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Introduction to

RESEARCH


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Types of Research

Research Methods


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1. What is Research?Why do we need to do the Research?

Research is the systematic process of

collecting and analyzing information (data) in

order to increase our understanding of thephenomenon about which we are concerned orinterested.


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It is a scientific enquiry.

It involves an investigation, discovery, or finding something out.

Usually a Researchers findings are facts that no one else hasever discovered before because no one has ever undertaken thesame project in exactly the same circumstances.

It involves the careful study of a subject. Research must be

reliable.

What is Research?Why do we need to do the Research?


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Research Characteristics

1. Originates with a question or problem.

2. Follows a specific plan or procedure.

3. Often divides main problem into sub-problems.

4. Guided by specific problem, question, critical assumptions.

5. Requires collection and interpretation of data.


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2. How to gather information?

Methods of recording information:

Notes

Photographs

Video


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3. Types of ResearchPrimary Researchwhich is original research of information that is collected for the first time

from original sources.

Gather primary information:

Observation

Interview

Focus Group

Survey


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3. Types of ResearchSecondary Researchwhich is background research that gathers already published information

(library, internet, research suppliers)

Reading secondary information:

Literature Review

Professional conferences and journals

Using Library Services

Search on the Internet


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4. Primary Research MethodsQualitative research

a) Observation

b) Interview / Focus Group


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Simply observe, categorize and describe people and events

Record in words as a narrative description of what was observed

Start with several periods at different times for several days andrecord what people were doing

Analysis of the matters observed, reflection of the issues involved

It is advisable to have more than one observer for a given events

4. Primary Research Methodsa) Observation


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If you are doing a research on a local market


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01

02

03

04

05 06 07 08

You can use sequential sketches and photos to record your data.

Timeline


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A Photo Journey


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Then categorizeyour findings in

groups


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Then describe your findings in details


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Then categorizeyour findings in

groups


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4. Primary Research Methodsb) Interview / Focus Group

Conversation between two or more people (The interviewer and the interviewee)where questions are asked by the interviewer to obtain information from theinterviewee.

Interviewer asks the same questions to each interviewee, and does so in thesame manner, for the responses to be omparable.questions can be precise oropen-ended.

-: http://www.youtube.com/watch?v=1yG-LsY8dNY
http://www.youtube.com/watch?v=1yG-LsY8dNYhttp://www.youtube.com/watch?v=1yG-LsY8dNYhttp://www.youtube.com/watch?v=1yG-LsY8dNYhttp://www.youtube.com/watch?v=1yG-LsY8dNY


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4. Primary Research Methodsb) Interview / Focus Group

Do you understand them more?

What questions have been asked?

Why does the group of male have such behaviour?

What have you observed from the interview?


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Hong Kong Design Institute

Department of Design Foundation Studies (DFS)

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